165438+1On October 8th, the green smart factory of Xi 'an base of Baoneng Automobile Group was announced to be completed and put into operation, and the new energy xEV platform independently developed by Baoneng also ushered in the first car off the assembly line.
The first model is an extended-range electric vehicle based on Qoros 3, and the new car is expected to be launched next year.
Ledou Automobile noticed that the scene at that time was quite similar to that when the base was just started. The completion and commissioning ceremony of the factory also attracted a group of leaders from Shaanxi Provincial Committee and xi Municipal Committee to attend.
As for Baoneng Group, Yao Zhenhua also led a group of corporate executives to help out, which was very lively. It is not difficult to understand why Shaanxi local government attaches so much importance to Baoneng automobile project.
After all, after several years of "Wanbao dispute", Baoneng Group and Chapman Yao Zhenhua both became famous in World War I, and the names of Baoneng and Yao Zhenhua are household names in the industry.
Boss Yao came to invest and start a business. Of course, the local government met him across the street
Chairman of Baoneng Group Yao Zhenhua
In addition, in recent years, despite the barbaric growth of various "ghosts" and various new car-making forces, the bubble has been squeezed and punctured frequently. From the perspective of macro policies and trends, the field of new energy vehicles is still a sunrise business with long-term optimistic capital and competing pursuit.
Therefore, we can see that after Gree Dong Mingzhu, Evergrande Xu Jiayin and other business leaders, Baoneng Yao Zhenhua, which has become a capital crocodile in the financial and real estate industries, has also entered the automobile industry with capital as a lever and grasper.
When building a car with Evergrande, Baoneng can "get rid of the virtual reality" and March and transform from real estate finance and other industries to the automobile industry, which is also the first way to "buy from buy buy".
It has invested heavily in the acquisition of Qoros Auto and Changan PSA, and then invested in factories and staking in many places across the country on the grounds of building cars.
According to public information, Baoneng Xi 'an Base, which was completed and put into operation this time, is the third factory manufacturing base of Baoneng after Guanzhi Changshu Factory and Shenzhen Chang 'an PSA Factory.
Corresponding to Xi 'an base, Baoneng is also planning and building several large R&D and manufacturing bases in regional cities such as Guangzhou, Hangzhou, Guizhou and Kunming.
According to the incomplete statistics of Ledou Automobile, referring to the above-mentioned factory bases and the corresponding vehicle manufacturing capacity officially announced by Baoneng, by 2025, Baoneng's global planned vehicle production capacity will reach millions.
There are 500,000 vehicles in the first phase of Xi 'an Base alone, all of which have been completed and put into production, with a total planned production capacity of over one million vehicles. No wonder Yao Zhenhua, chairman of Baoneng Group, vowed to say:
"In the next 10 to 15 years, Baoneng Group will strive to become a world-class automobile manufacturer, mobile travel service provider and integrated service provider with the goal of building a world-class automobile group, and become a heavyweight automobile enterprise group."
It should be pointed out that although Baoneng Group and Boss Yao have "put satellites" everywhere in the past two years, they both show a "not bad money" appearance and their determination and attitude to enter the automobile industry in an all-round way.
However, there have been many questions about the motivation and real purpose of Baoneng and Yao Zhenhua "entering" the automobile industry.
The reasons why outsiders question and don't believe Baoneng and Yao Zhenhua are nothing more than the following:
1. Baoneng and Yao Zhenhua, who used to be famous for "making quick money" in the fields of finance and real estate, did not have a good reputation in the capital market and financial circles. Known as "barbarians."
After the dispute of Wanbao, on February 24th, 20 17, the China Insurance Regulatory Commission listed six violations of Qianhairen Life Insurance, a subsidiary of Baoneng, and Yao Zhenhua was banned from engaging in the insurance industry 10. The label of "barbarian" and "speculator" left by boss Yao has been further strengthened.
2. Automobile is an industry with "big investment and slow return". For those "amateurs" who have a shallow foundation and have no previous experience in the automobile industry, cross-border car-making is a very "burning money" thing.
Without the capital investment of120 billion or more, the probability of success is extremely low.
See Weilai, Ideality, Tucki, LeTV, Baiteng, Bojun and Changjiang EV. Even though they have raised and invested tens of billions of dollars, many of them are still not optimistic. Only a handful of people can really live to the end.
Gree Dong Mingzhu vowed that after all kinds of gambling, he still couldn't avoid a chicken feather, and left in a daze.
3. Cards that are already in the hands of treasure experts are also difficult to be optimistic.
In terms of financial strength, Baoneng is not as strong as Evergrande Xu Jiayin;
In terms of technology and products, whether it is Qoros or Changan PSA, Baoneng has invested in some weak players who are "uncompetitive and eliminated by the market", weak alliances or weak alliances.
In fact, in the nearly two years after Baoneng acquired Qoros, Baoneng did not bring much vitality and vigor to Qoros.
Baoneng's first new car, Qoros 7.
The market volume of Qoros brand has not increased, and the products of its models on sale are also lacking. After the listing of Qoros in July and September, it failed to set off an uproar.
Facts speak plainer than words. Baoneng and Yao Zhenhua have resources and strength, but the existing Qoros brand has not been supported. What else can we talk about selling millions of cars in the next few years and becoming one of the world's leading car companies? !
In addition, through the commissioning ceremony of Baoneng 'an base, we can see a small detail: Baoneng and Yao Zhenhua have invested heavily in the automobile industry, but they don't really want to revitalize Qoros and build cars. In a sense, they are more likely to label Baoneng Group as "from virtual to real" in the name of building cars.
Look at this activity. From the venue layout to the propaganda tone, we have made a big fuss about "Baoneng Group" and "Baoneng Automobile".
As for the most direct and representative Qoros brand that Baoneng entered the automobile industry, it was almost completely covered up by Baoneng. Even the license plate on the new car off the assembly line reads "Baoneng Automobile".
Try to highlight the treasure and downplay the concept.
Blind vision, well-known brands and logo in the industry. Under the Baoneng automobile system, Qoros has become a background and prop.
Imagine, whether from the perspective of the industry or the general public consumers, you said that it is basically difficult for everyone in Baoneng Automobile to have a clear understanding and concept, but you said that Guanzhi is no stranger.
At least everyone knows that Qoros is a car brand with eyes and nose, which was once synonymous with domestic cars "impacting high-end". Therefore, at the communication level, it is really hard to understand that Baoneng Group deliberately strengthens and highlights Baoneng Automobile and downplays the Qoros brand.
In this case, will Baoneng with deep pockets "kill" Xi 'an, BYD's lair? In essence, Yao Zhenhua and Baoneng Department don't really want to revitalize Guanzhi.
It's hard to say whether it's horse racing or not, but it's obvious that Bao can build a car with boss Yao.
This article comes from car home, the author of the car manufacturer, and does not represent car home's position.