First, the formulation of optimization scheme.
The ability to write a plan is an essential ability for an SEO supervisor. SEO plan is the direction guide for website optimization. SEO executives make plans, schedule schedules, mine keywords, layout of internal chain systems, analyze competitors, and then fill articles in the website to optimize off-site until the preliminary ranking shows that the estimated traffic is obtained.
Second, the scientific formation of SEO team
Only a scientific SEO team can run a complete website optimization project, such as website editor, chain specialist, art designer and so on.
Website editor:
1. Responsible for the compilation of website content, and keep updating the quantitative content every day, focusing on originality.
2. Copywriting design in the website, designing keywords and brand words into the content, increasing the density of keywords and the exposure of brand words.
External chain experts:
1. Friendship link exchange, cross link exchange, link transaction.
2. Responsible for the construction of external links, content publishing, article publishing, participation and comments of forums and blogs.
Website artist:
1. Make pictures and activities in the website efficiently.
2. Website poster production and product picture optimization.
Website operation technicians:
1. Responsible for website code optimization and foreground design modification.
2. The data provided by the mode SEO Commissioner adds corresponding functions to the website, website revision and so on.
3. The website cannot be opened by calling E799BE5BAA6E79FA5E98193E58685EB93133336383366, and the operation technicians are responsible for the instability of the website server.
Third, take charge of your own skills.
1. Master optimization
After all, SEO executives are mainly prominent in optimization, which requires rich experience and successful cases. I have unique opinions on the optimization of the website, including the design of the website structure, the planning of the internal chain of the website, and the selection of keywords. And can cooperate with the company to carry out online marketing.
2. Know a little about the procedure
After all, SEO still has to deal with websites. Since it is a website, we should know some website procedures, but SEO executives should also consider the influence of website procedures on SEO, such as the rational use of H 1. What kind of code is more conducive to spider crawling? What kind of program is better to optimize and which server is better are the knowledge that SEO executives must have.
Fourth, training ability.
In the workplace, no one will stay in a company all his life, and life is the same. No one can accompany you to the end. Therefore, as an SEO supervisor, you should understand that it is normal for employees to quit. It can be said that the average company will have a group of new people to join every year. Among these newcomers, some may have resigned from other companies, and some may have just graduated interns. In the face of these people who have no work experience but have excellent other conditions, of course, the basis for cultivating others is that you need to understand. Maybe there are SEO, net editor and chain specialist among the people you train, and their training process will definitely be different. This requires us to understand this knowledge. If you don't know knowledge, how can you train others?
(1) Newcomer training. When newcomers come, they can have a week-long SEO newcomer training ability. As an SEO trainer, you can do orientation training and then go to work.
(2) Mid-term training needs to improve the efficiency of the team. If the website has traffic, no customers and no turnover, especially for medical care, tourism and small and medium-sized enterprises, it depends on the transformation of the website to eat.
(3) Post-training is to train your right-hand man. If you want to be promoted, you should train them, not you.
(4) The ultimate training, you need to train your successors.
Summary:
As an enterprise manager, technology is only one aspect, and you also need to have a positive attitude and a sense of responsibility to do it well. If there is any mistake on the website suddenly, we must take it as a warning, correct it immediately, set a good image and set an example. Opportunities are reserved for those who are prepared. Nothing can stop you from success except laziness.