Five-year plan for enterprise culture construction of Eleventh Metallurgical Group

(20 10—20 14)

In order to thoroughly implement Theory of Three Represents, conscientiously implement Scientific Outlook on Development, further promote the corporate culture construction of group companies, strive to create corporate culture advantages, give full play to the role of corporate culture in improving enterprise management level and enhancing enterprise core competitiveness, and comprehensively promote the construction of domestic first-class comprehensive enterprise groups with innovative competitive advantages and sustainable development capabilities. This plan is specially formulated according to the spirit of Opinions of the People's Government of Guangxi Zhuang Autonomous Region on Strengthening the Construction of Corporate Culture in our region (GYF [2009] No.80) and the development strategy of the Group Company.

First, the significance of corporate culture construction

Enterprise culture is a management theory and ideological system with enterprise spirit as the core formed in the process of enterprise development, including code of conduct, moral norms, management concepts, management styles and so on. Advanced corporate culture is the spiritual pillar and power source for the sustainable development of enterprises, an important part of the core competitiveness of enterprises and an important content of advanced socialist culture. At present, the competition among enterprises is gradually changing from product competition to cultural competition. Strengthening the construction of corporate culture is the objective requirement of implementing Theory of Three Represents and Scientific Outlook on Development and accelerating the new leap of scientific development. It is an important measure to promote the company's steady operation and fine management, enhance the core competitiveness of enterprises, and become bigger, stronger and better. It is also the key for Eleventh Metallurgical Company to calmly cope with the changing market environment and accelerate the realization of a new leap in scientific development. It is an important guarantee to realize the strategic goal of enterprise development and achieve a century-old foundation.

Second, the guiding ideology of corporate culture construction

Hold high the great banner of Deng Xiaoping Theory and Theory of Three Represents, fully implement Scientific Outlook on Development, strive to build a corporate culture rooted in the excellent traditional culture of the Chinese nation, actively absorb the outstanding achievements of management culture at home and abroad, pay attention to internal strength and external image, take honest management as the foundation, take people-oriented management as the core, and take learning and innovation as the driving force, strive to build a corporate culture with distinctive characteristics of the times and industries, build the core competitiveness of enterprises, and ensure the realization of the development strategic objectives of the group company.

Third, the overall thinking and overall goal of corporate culture construction

(1) around a center: around the development strategy of the group company.

(2) Pay attention to two key points: the design and publicity of concept system; Popularization and standardization of identification system.

(3) Do three articles well: integrate ideas and guide value orientation; Strengthen learning and improve team quality; Create a brand and show a new image.

(4) Cultivate four kinds of consciousness: competition consciousness based on market; Future-oriented development consciousness; Open consciousness of seeing the world; Innovative consciousness of keeping pace with the times.

(5) Forming five abilities: strong enterprise cohesion; Strong market competitiveness; Strong charisma; Exuberant employee creativity; Lasting brand influence.

(VI) Overall goal: unite people with culture, change management with culture, standardize behavior with culture, and build brand with culture. Through the joint efforts of enterprise leaders and employees, a complete corporate culture system has been established, making corporate culture an advanced corporate culture that conforms to the "Theory of Three Represents Thought" and the law of cultural development; Become a scientific enterprise culture that adapts to the requirements of socialist market economy and modern enterprise system; Become a corporate culture with industry characteristics and eleven smelting characteristics. Make it an excellent corporate culture that employees agree with and practice together, and promote the comprehensive, coordinated and sustainable development of enterprises.

Four, establish and improve the organization, the formation of corporate culture construction work of the leadership and management system and operation mechanism.

In order to promote the development of corporate culture construction, the group company set up a leading group for corporate culture construction, and set up a promotion working group and responsible departments.

(1) Leading Group for Corporate Culture Construction:

Team leader: Du,

Deputy Team Leaders: Zhang,,, He Quan, Yao Yuanhao,

Members:, Ma,, Xie Yongchun,,, Pei, Guo Beihai, Zhou Feng, Wang Shen, Wei Ansheng, Zhang Xu, Liu Bin, Ma Jianguo, Tang Hainan.

Responsibilities of the leading group

1. Organize to formulate and publish the implementation plan of corporate culture construction, carefully examine, demonstrate and establish the goals and development direction of corporate culture construction, determine the corporate culture construction projects, and make major decisions.

2. Guide and standardize the implementation activities of corporate culture construction, check the overall work of corporate culture construction of the whole group company, and supervise the operation process and implementation status.

3. Deal with the behaviors that are not conducive to the construction of corporate culture in time.

(2) Corporate Culture Construction Office:

Members: Xie Runzhong, Chen Lang, Zhou Huan, Lu Yinzhu, Sun Ying, Fan Aihua, He Wei, Chen Huiping, Du Yuhua, Liu Guangyou and Huang Zhen.

Director of Corporate Culture Construction Office: Li Shijie (concurrently)

1, responsible for compiling and organizing the implementation of corporate culture construction plan, promotion plan and work plan.

2, responsible for organizing corporate culture implementation activities and various forms of publicity.

3. Be responsible for communication and coordination among members of this group.

4. Responsible for organizing and coordinating the communication and exchange of corporate culture construction inside and outside the group company.

5. Comprehensively coordinate the daily work of corporate culture construction.

(3) Responsible department

1. Main responsible department: Party Committee Work Department (Corporate Culture Department)

Responsibilities: Be fully responsible for the planning, planning, organization, coordination, evaluation and assessment of corporate culture construction, as well as promotion and publicity.

2. Important responsible units and departments: Party Committee Work Department (Corporate Culture Department), Group Company Office, Engineering Management Department, Planning and Operation Department, Safety and Environmental Protection Department, Human Resources Department, Comprehensive Property Department, Financial Audit Department, Group Company Trade Union, Group Company Discipline Inspection Commission (Supervision Office), engineering branches and relevant departments.

Responsibilities: Be responsible for the related work of corporate culture construction within the scope of responsibilities, as well as the formulation and promotion of requirements.

3. The division of responsibilities of the Promotion Department is as follows:

(1) Establishment and Promotion Department of Enterprise Visual Identification System

Department in charge: office (coordinating the establishment and promotion of enterprise visual identification system)

Promotion department:

(1) Corporate Culture Department and Party Committee Work Department (establishment and promotion of corporate public visual identification system, production and use of corporate publicity and advertising materials)

(2) Engineering Management Department (establishment and promotion of visual identification system for on-site civilized construction, visual identification system for construction machinery and quality identification system)

③ Safety and Environmental Protection Department (specification for establishment and use of visual identification system for safety environment and labor protection articles on construction site)

(4) Planning Business Department (responsible for standardizing bidding documents and assisting in the establishment and promotion of commercial visual identification systems such as commercial advertisements).

⑤ Office of Group Company (establishment and promotion of administrative office supplies visual identification system, establishment and standardization of office environment identification system, establishment and standardization of vehicle visual identification system)

⑥ Comprehensive Property Department (establishment and standardization of visual identification system in office area, establishment and standardization of visual identification system for fire protection and internal protection, establishment and promotion of visual identification system for property management)

(2) The refining and promotion department of enterprise mental identification system.

Responsible department: Corporate Culture Department and Party Committee Work Department (generally responsible for refining, publicizing, training, assessment, evaluation and overall coordination of corporate ideas of the group company)

Promotion department:

(1) Corporate Culture Department and Party Committee Work Department (responsible for refining and promoting enterprise spirit, core values and corporate vision, etc.). ).

② Engineering Management Department (responsible for refining and popularizing project service concept, cooperation concept, civilized construction concept and product quality concept).

(3) Planning and Operation Department (responsible for refining and promoting business concepts, marketing concepts, customer relationship concepts, market concepts, etc.). )

④ Human Resources Department (responsible for refining and popularizing the concepts of talents, employment, human resources and functional services).

⑤ Financial Audit Department (responsible for refining and popularizing financial management and cost concept, financial management concept, etc.). )

⑥ Office of the Group Company (responsible for refining and popularizing the enterprise tenet, enterprise management concept, enterprise competition concept and enterprise development concept, etc. )

(3) Establish and popularize the identification system of departmental behavior norms.

Responsible department: Corporate Culture Department and Party Committee Work Department (generally responsible for the overall coordination of code of conduct formulation, publicity, training, assessment and evaluation).

(1) office of the group company (responsible for the formulation and promotion of the code of conduct for the leaders of the group company)

(2) Human Resources Department (responsible for formulating and promoting the code of conduct for employees of the group company, and assessing the code of conduct for personnel of different positions and levels)

(3) Corporate Culture Department and Party Committee Work Department (responsible for the formulation and publicity of the code of conduct for the vanguard and exemplary role of party member groups)

(4) Planning and Operation Department (responsible for the formulation and promotion of management personnel's code of conduct, bidding code of conduct and joint venture code of conduct).

⑤ Engineering Management Department (responsible for formulating and promoting the construction work code of conduct, on-site service code of conduct and civilized construction code of conduct for project managers and on-site construction personnel).

⑥ Commission for Discipline Inspection (responsible for the formulation, promotion and assessment of the Code of Conduct for Self-discipline of Managers and the Code of Conduct for Discipline of Enterprises).

(four) the responsible department to formulate and modify the enterprise management system.

Department in charge: Office of the Group Company (organizing the compilation of various management systems and post responsibilities of the Group Company)

Responsible department: the management responsible department defined by the functions of the organs of the group company, responsible for compiling and formulating the management system and post responsibilities of this department.

(4) personnel training

1, training management talents for enterprise culture construction. Cultivate full-time and part-time managers of corporate culture construction of two-level group companies as the backbone of corporate culture construction.

2. Training of leading cadres. Through the way of "going out, please come out", organize and complete the training of the leading group and the staff of the promotion working group of the group company, master the professional knowledge and content requirements of corporate culture construction, seriously explore the theoretical system and operation methods of corporate culture construction, and promote the standardized and orderly corporate culture construction.

3. Staff training. Based on the employee handbook of the group company, all employees are trained, so that the thinking habits and professional behaviors of the employees of the whole group company can be integrated into the new group company culture in the shortest time and become practitioners, incarnations and advocates of corporate culture.

Five, the basic content of enterprise culture construction

(1) Refine and strengthen enterprise spirit and culture, and gradually realize enterprise culture.

Enterprise spirit culture is the deep layer of enterprise culture, the soul of enterprise culture and the common conscious activity of enterprise leaders and employees. It mainly completes all-round corporate culture audit, excavates and forms the connotation of enterprise spirit, summarizes and refines enterprise values, summarizes and refines the strategy, purpose, morality, ethos, business philosophy and management concept of the group company, the way of employing people in the enterprise, the determination, publicity and implementation of the leadership slogan and external propaganda language of the group company, and makes it a belief and criterion for regulating the behavior of enterprises and employees. Complete the editing and publishing of corporate culture handbook. In a long period of time, through publicity and education, enterprise spirit and enterprise values have been advocated and recognized by all employees, and the centripetal force and cohesion of enterprises have been further enhanced.

1. Follow the socialist core values, practice the corporate culture declaration of the Group, and carry forward the excellent culture of Eleventh Metallurgical Industry. Socialist core values are the foundation of harmonious social and cultural construction. Grasping the socialist core values, we can grasp the correct direction of corporate culture construction. Corporate culture declaration is the basic principle of employee code of conduct. We should actively publicize the corporate culture declaration of the group company, actively practice the business philosophy and entrepreneurial spirit of the group company, learn and follow the target culture, team culture, executive culture and brand culture of the Eleventh Metallurgical Company, and unite, train and motivate employees with the excellent culture of the Eleventh Metallurgical Company.

2. Cultivate a cultural system centered on the market and users. In the fierce market competition environment, to ensure the survival and development of the group company, it is urgent to establish the consciousness and culture centered on the market and users in the whole value chain of the group company. Establish the concept of taking the market and users as the center in the whole business process, guide employees to keep a sense of crisis at all times, accurately understand the needs of users, never relax the opportunities for improvement and promotion, examine the correctness and value of our work from the perspective of users, and maximize the pursuit of the same period with the needs of users. Practice the common values of the group company and cultivate a culture centered on the market and users.

3. Pay attention to the change of enterprise core values and realize the landing of enterprise culture. The key to the construction of enterprise culture is to transform the core values of enterprises into the thoughts and behaviors of enterprises and employees, which runs through the whole process and all aspects and links of enterprise production and operation activities. Therefore, it is necessary to carry out various forms of publicity and education activities to realize the deep understanding and broad recognition of the core values of the group company from top to bottom and realize the internalization of the values. At the same time, the value concept should run through the rules and regulations, work processes and work standards of the group company, form an institutional system that embodies the value concept, transform the values into codes of conduct and norms that employees can follow, and solidify the values in the system. It is also necessary to embody the value concept in the production and sales of products, the provision of services and other business management activities, and in the daily behavior of employees and the external image of enterprises, so as to externalize the values.

(B) the implementation of the system of cultural projects under construction

Institutional culture is the middle layer of enterprise culture, and it is the sum of all kinds of rules and regulations, moral norms and employee codes of conduct that employees should follow in their common production and business activities, which embodies the standardization of an enterprise in the management process and affects its behavior.

Standardize institutional culture:

1. In the process of studying and formulating the development direction and objectives of the group company and strengthening enterprise management, we actively introduce the concept of corporate culture, fully embody and implement the "people-oriented" management thought, and make corporate culture and enterprise system and mechanism complement each other. Firmly establishing enterprise culture construction is the consciousness of strengthening enterprise management, which makes enterprise culture and strengthening enterprise management integrated and inseparable.

2. Further reform and improve the enterprise's labor system, personnel system, distribution system, performance appraisal and other management systems, so that the management system of the group company meets the requirements of the modern enterprise system, and the management of the group company embarks on an institutionalized, procedural and standardized operation track.

3, according to the requirements of quality, environment, occupational health and safety management system, modify and improve the group company's various management systems and working procedures, and conscientiously implement them, so that cadres and employees' self-management awareness and ability can be further enhanced.

4. Carry out creative work such as thinking innovation, management innovation and technological innovation, and establish and improve the incentive and restraint mechanism of the group company.

(C) to promote the construction of behavior culture

Behavior culture is the shallow layer of enterprise culture, the activity culture produced by employees in production, operation and interpersonal relationship, the dynamic embodiment of enterprise management style, mental outlook and interpersonal relationship, and the reflection of enterprise spirit and enterprise values.

Promote behavior culture:

1. Establish and improve the code of conduct for employees of the group company, and do a good job in the code of conduct for employees, including corporate ethics, leadership behavior and employee behavior, work style, service attitude, etiquette, working environment and employee welfare system, including public relations, market research, competitive countermeasures, waste disposal, public welfare cultural activities, etc.

2, strengthen the professional training of employees, make its civilization level generally improved.

3. Carry out in-depth education on professional ethics, social ethics and family virtues, and form the "three virtues" standards and good behaviors of employees.

4. Vigorously explore, discover, cultivate and summarize the advanced models of the group company, vigorously publicize and commend them, reflect the cultural taste of the group company through the models, and establish a good image of the group company and its employees, thus having a strong demonstration, radiation and inheritance role.

(4) Building and upgrading material and cultural construction.

Material culture is the surface layer of enterprise culture, and it is the sum total of material requirements such as environment, conditions and facilities in construction, production, management, culture and entertainment, which intuitively shows the cultural atmosphere, mental outlook and management level of an enterprise.

Construction and promotion of material culture;

1. Complete the import of VI (Enterprise Identification System) visual image system, and unify all kinds of corporate logos such as group company logos, flags, songs, badges and colors according to the basic system and application system standards of VI overall design.

2. Standardize the architectural style and color of the group company, formulate the VI (Visual Identification) manual for project construction, and unify the visual identification of project construction safety civilization (painted gates, fences, road signs, signs, office, life, construction, overall planning and setting of each region, etc.). )

3. Standardize the abbreviations of group companies and departments; Standardize the body appearance of the group company; Standardize office equipment, office appliances, design and standardize the dress style and color of employees.

4. Standardize the installation specifications and positions of publicity signs and billboards of the Group Company, do a good job in advertising of the Group Company, build the brand of Eleventh Metallurgical Company, and expand the visibility and reputation of the Group Company.

5. Advocate the beautification, purification and modernization of working environment, construction environment and living environment, and establish and implement site civilized construction management norms and environmental construction standards of the Group Company.

6, in the construction site, office area, living quarters, office buildings, conference rooms and other places to make a large number of hanging plaques, drawing boards, light boxes, etc. , so that the concept of the group company is deeply rooted in the hearts of the people and the attraction of corporate culture is enhanced.

Six, the main methods and carriers of corporate culture construction

(a) people-oriented, full participation. Building an advanced corporate culture is a process that is carefully designed by the core layer of the enterprise, actively promoted by the management, recognized by all employees of the enterprise in management practice, and used as its code of action to jointly abide by and implement. It is a process of gradual training and practice, which is finally reflected in the conscious behavior of employees. Managers play a major role in promoting the construction of corporate culture, and they are active advocates of corporate culture. Employees are the main body, practitioners and builders of corporate culture construction. Therefore, two-level cadres should play a leading role in corporate culture construction, set an example first, create necessary conditions and good environment and atmosphere for employees as much as possible, gain employees' understanding, recognition and support as widely as possible, and make employees actively participate in various activities of corporate culture construction.

(B) to create a learning group company. Establishing a learning group company is an important carrier of corporate culture construction. With the goal of realizing the common vision of the group company, we should improve employees' mental model, promote employees' self-transcendence, take team learning as a means, take systematic thinking as the core, actively carry out the activities of creating learning-oriented party branches, learning teams, learning families and striving to be knowledge-based employees, create an atmosphere and mechanism of "full-time learning, team learning, work learning and work learning", and enhance employees' learning ability, practical ability and innovation ability.

(3) Strengthen team building. Team exists widely in enterprises and is an important part of modern enterprise organization system. Strengthening team building is an effective means to improve the efficiency of organization and management. With the fundamental purpose of strengthening organizational cohesion and improving organizational management efficiency, we actively practice the team culture of the group company and give full play to the multiplier role of the team in completing the reform, development and production and operation of the group company.

(4) Actively explore ways and means of closely combining ideological and political work with corporate culture construction, and strive to create the "Ten Ones" project. Namely: ① Sing a song (the song of Eleventh Metallurgical Group); (2) Running a newspaper (Eleventh Metallurgical Group); (3), set up a window (group company publicity window); (4) Building a good space (perfecting the website of the group company); ⑤ Establish a series of sports associations (literature and art, painting and calligraphy, sports associations, etc.). ); ⑥. Establish the project culture publicity column (cultural publicity column of the project department); ⑦ Implement an action (caring for employees); Give a lecture today (talk about the lectures of members around me); Pet-name ruby, building a young civilized construction site; Attending, the establishment of service team (youth volunteer service team). Innovate the form and carrier of corporate culture and actively create a good atmosphere for corporate culture construction.

(5) Do a good job in publicizing the image of the group company and create harmonious public relations. It is necessary to support social welfare undertakings, guide employees to actively participate in social welfare activities, make full use of newspapers, radio, television, internet and other mass media means, carry out publicity and public relations activities with clear themes and clear goals, strive to improve employees' cultural literacy, establish a good public image of the group company and create harmonious public relations.

Seven. Implementation steps

(1) Stage 1: integration, design and start-up stage (May 2065438+00—June 2065438 +0 1).

The main work is to sort out and integrate cultural resources; Formulate the outline and plan of enterprise culture construction; Actively construct and initially establish three systems, namely, enterprise concept system, enterprise behavior system and enterprise audio-visual identification system, with enterprise spirit and enterprise value as the main contents, so as to lay the foundation for enterprise culture construction.

1. Establish and improve the organizational structure, and form the leadership management system and operation mechanism for corporate culture construction. Establish a leading group for corporate culture construction, and earnestly strengthen the organization and leadership of corporate culture construction. Establish an office to promote corporate culture construction and strengthen the daily management of corporate culture construction.

2. Refine the enterprise concept and formulate the employee code of conduct. It is necessary to analyze and sort out the original distinctive material culture, safety culture and management culture of the group company system, and extract the concept system (management concept, development concept, talent concept, quality concept, scientific and technological innovation concept, democracy and legal system concept, etc.). ) and group company code of conduct system, and set out to formulate the 11th Metallurgical corporate culture handbook and Employee Behavior Manual.

3. Fully introduce and standardize the use of enterprise identification system (VI) of group companies. All units of the group company should strictly apply the visual identification system of the group company, establish a distinct overall image of the group company inside and outside the system, and enhance the centripetal force and sense of belonging of all employees to the group company.

4. Cultivate the backbone of corporate culture and popularize corporate culture knowledge. During the year, it is planned to hold corporate culture training courses in stages to train leading cadres and corporate culture backbones throughout the system. Invite corporate culture experts and senior managers to teach corporate culture theory, corporate development strategy, CI theory, etc. , so that all employees can deeply understand the significance, content, objectives and tasks of corporate culture construction, and enhance the consciousness of carrying out corporate culture activities.

5, the use of effective carriers, to carry out corporate culture construction activities. Carry out publicity activities on corporate culture construction in newspapers and websites of Eleventh Metallurgical Group; Combined with 20 10, comprehensively promote the process of "second venture", accelerate the realization of "three major leaps", and actively carry out various labor competitions and technical competitions; "Ten Ones" project of ideological and political work; Extend and expand the corporate culture, take root in the hearts of every employee, and form an interactive cultural atmosphere.

(2) The second stage: consolidation and promotion (20 1 1 July-2013).

This stage is mainly to consolidate and enhance the level of corporate culture construction from the height, depth and breadth, and further enhance the core competitiveness of the group company.

1, focusing on the creation of learning organizations. We should base ourselves on improving employees' thinking mode, provide employees with good training conditions and learning environment, and cultivate employees' learning ability and innovation ability to constantly surpass themselves. Combined with the actual production and operation of enterprises, various forms of skill competitions and labor competitions are carried out to form a strong atmosphere of learning at work, working in learning and creating in practice, and comprehensively improve the overall quality of employees.

2. Pay attention to cultivating the cultural orientation of group management mode. Article 11 Metallurgical Group is an organic whole composed of all units in the group company system. It is necessary to cultivate the business philosophy of maximizing the overall benefit of the group company, establish the concept of capital value and large cost, and establish a comprehensive, coordinated and sustainable development concept on the basis of giving full play to the functions of the strategic planning center, capital operation center, major decision-making center and profit center of the group company headquarters, so as to make the management of the group company scientific, procedural and standardized and form a modern enterprise system.

3. Pay attention to the organic integration of employees' personal value and enterprise value. Deepen the reform of the labor and personnel wage system, focus on the implementation of the "talent project" and strengthen the capacity building of human resources. Guide employees to design their own career, fully mobilize their enthusiasm, initiative and creativity, and guide employees to integrate personal growth into enterprise development, forming a situation in which employees share prosperity and decline.