The appearance of seeing has greatly eased the anxiety of young people in cities.

In After the Wave, the young people we saw participated in the comic exhibition in Shanghai, felt the cutting-edge technology in the Science and Technology Museum and danced under the Paris Tower.

In Seeing, we saw young people singing in the fields, dancing in the mountains, and girls hugging firefighters with flowers.

To put it bluntly, the people we see make us feel more real and secure.

In contrast, Houlang is more like a fart with the most serious expression.

When this video became popular on the whole network, the title used was: "Why is it called Ollie? 》

Yeah, why should we call Ollie?

Looking back, these three words "Ollie" actually have no special meaning, but because of this uncle's impassioned "speech":

"No matter what difficulties we meet, don't be afraid! Smile and face it! The only way to eliminate fear is to face it! Persistence is victory! Ollie gave it! "

Is this positive energy? Of course, it is positive energy, but this does not seem to be the real reason for the popularity of "Ollie".

What really makes "Ollie" popular is uncle's grandiose and ferocious face.

In fact, if you look at Uncle Ollie's homepage, you will find that most of his images in short videos are "ferocious" or even "weird".

Dancing "duck dance" naked on the ice in winter, or learning "dinosaur running" on the road, the picture looks a little curious.

But it is in this almost "deformed" display that a person's truest living state can be displayed.

In real life, Uncle Ollie doesn't have any regular jobs, such as physical education teacher, crosstalk performer and wedding host.

At home, he has to take care of his elderly father and his younger brother with cerebral palsy. The conditions at home are relatively poor, and even when the audience brushes a gift for him during the live broadcast, they will be moved to tears.

Compared with "Houlang", there are actually more ordinary people in the world like "strange pigeons traveling in winter".

If Ollie hadn't suddenly become popular, perhaps no one would have noticed him all his life.

"Being is perfection."

The appearance of "Seeing" has undoubtedly become a bowl of old wine to comfort young people in the city, making most people realize that there are many people like us in this world.

Maybe that's what we call "Ollie gives".

It's not easy to live.

Recently, a man named "Old Blind Papa" became angry.

This is a man who has worked in Foxconn for almost ten years. He lives in shifts day after day, and there is almost no fun in life.

In his videos, stories of people around him, or stories that happen to him, are often described in some plain tone, which is quite Wong Kar-wai's style.

Because of this, "Honesty" is often nicknamed "Foxconn Wong Kar-wai" by netizens.

Two days ago, he just updated a video and told a story called "Brother Bing" around him.

Brother Bing is 36 years old this year. He is still unmarried and has never talked about his girlfriend. He runs back and forth between the factory and the rented apartment building at two o'clock every day and seldom goes out.

When it comes to marriage, "Bing Ge" bluntly said:

"Don't harm people, even if it is rotten, let others fall with you?"

I don't know how many people see this, and their noses are sore.

There is no such thing as unmarried, but for some people, the cost and responsibility of starting a family are too high.

There are actually many people who have worked at Foxconn for more than ten years like "Honest" and "Brother Bing". They earn more than 4000 yuan a month, either in the factory or in their own small rental house, and they have enough to eat and drink.

As for the rest, I really dare not think about it. It's too extravagant.

When "After the Waves" was just on fire, a little brother was also on fire. On the construction site at night, his face was covered with dust, and he told the camera one simple wish after another: he could work overtime every day to earn 300 yuan, and then he took Uncle menstruation to Beijing to see Tiananmen Square.

The Fujian Provincial Committee of the Communist Youth League commented: "This is the last wave for most people."

On June 5th, the vice president of China Academy of Social Sciences issued a statement, saying that although China has been lifted out of poverty in an all-round way, there are still 600 million people whose average monthly income is only 1000 yuan, and the lowest even exceeds that of 600 yuan. These people simply can't afford to lose their jobs, and they can't afford not to work for a long time.

Just like the "three gods" who were once very popular, "dreams" are too extravagant for them.

It is not easy to live.

3. "seeing" success, is it faster or "indigenous"?

Let's go back to the event itself. In fact, no matter how wonderful See is, its essence is just a publicity advertisement in a auto faster.

I have to admit that this advertisement has been very successful.

Of course, this is based on the failure of Houlang.

What was your impression of a auto faster before watching this video?

Local food and radio, local hi videos, local singers ... and short stories.

A single "light of the right path" has become a deadly "curse" comparable to the alarm bell.

And the first sentence in the "see" copy is:

"Don't walk into ordinary people coldly. Those who say without thinking that it is not wet enough here should come here and see for themselves. "

Obviously, Aauto Quicker wants to change his existing image too much.

Since the establishment of Aauto Quicker, its main direction has been to face the life of the bottom people, thus opening a brand-new traffic gap and earning a lot of capital.

In order to attract new users, Aauto Quicker even spent a lot of money to cooperate with the Spring Festival Evening to enhance his influence. In the operation of the platform, he even invited Jay Chou to settle in and bought the copyrights of all the songs in Jay Chou, which can be described as losing all his money.

But what about the actual effect?

Can only say that the symptoms are not the root cause.

According to the survey data given by Sohu.com, Tik Tok users are mainly in first-and second-tier cities, accounting for 45%; The users of Aauto faster are mainly residents of third-and fourth-tier cities, accounting for 64% of users.

In all fairness, in the absence of any geographical discrimination, the situation of users and audiences of A Auto Quick will make the content ecology of A Auto Quick tend to sink, and it is difficult to carry out large-scale content innovation in a short time.

I believe this is what Aauto's faster officials can see, and it should also be the original intention of seeing.

But without the failure of "front wave", can "seeing" achieve the expected effect? This dare not be arbitrary.

To take a step back, even if Seeing is successful in promotion with its own charm, will the content ecology of Aauto Quicker evolve due to the influx of new users? Actually, it's hard to say

Postscript In the face of the success seen, netizens actually have different opinions.

Some people think that Seeing tells the real life situation of young people, while others think that he is just whipping the corpse with the enthusiasm after the wave.

Is it "after the wave" or "from Ollie"? In fact, the boundaries are not so obvious.

In fact, the original intention of Houlang is only to let young people cherish the good times, and what Seeing wants to express is "seeing life clearly and loving life."

As the copy says: "A gentleman is harmonious but different, poor is immune, and good is helpful to the world."

So, what is the correct answer is actually not that important.

Because this era not only needs the existence of "Houlang" and "Ollie", it is equally important.