The purpose and significance of self-promotion point construction is to strengthen team building, strengthen operational control, and vigorously organize and promote the construction of self-promotion points. The construction layout of self-promotion points is related to the development of postal delivery business, cost reduction and efficiency improvement, channel transformation and the construction of three-level logistics system, and it is related to the collaborative ecological construction of China Post, which is of great significance and value and will achieve remarkable results. The party group of the group company attached great importance to this and held a special meeting to study and deploy in the early stage. In his speech, Corning fully affirmed the remarkable achievements made in the construction and application of self-promotion points, deeply analyzed the new situation currently facing, and fully demonstrated the significance of self-promotion points construction. From the development of postal service itself, it is urgent to change the traditional networking mode and delivery mode and improve the efficiency and ability of delivery service. From the perspective of industry competition, self-delivery is the general trend, and self-delivery construction is the inevitable choice for China Post to establish itself in the industry and expand its market. From the point of view of reducing costs and increasing efficiency, building a self-delivery point is a realistic need for the postal delivery business to turn losses, and it is also an effective way to give full play to the advantages of postal resources endowment, activate the sunk cost of channels and reduce the delivery cost. From the perspective of strategic development, the construction of self-promotion points is an important node in the construction of delivery logistics system, an important contact point close to the customer's marketing experience, an important foundation for the construction of business collaborative development scenarios, and will also be conducive to the construction of China Post's collaborative ecology.