Government and enterprise customers refer to public institutions such as the government, enterprises and institutions, which are different from ordinary individual customers. Government and enterprise customers have relatively constant financial resources and purchasing needs, and usually need higher-level products and services. So for some enterprises, it is very important to have government and enterprise customers.

Buying government and enterprise customers can bring high income, but the corresponding market access threshold and approval procedures are higher. Enterprises need professional sales team, professional product selection and quotation system, high-level after-sales service and strict compliance management. Only when these facilities are complete can we smoothly enter the government and enterprise market.

In the government and enterprise market, customers have higher requirements for pre-sales and after-sales service and cooperation than the general market. Therefore, only by constantly improving their service level can enterprises effectively meet the needs of government and enterprise customers. In this market, the reputation of enterprises is as important as cost performance, which is also an important way for enterprises to continuously improve their competitiveness in the government-enterprise market.