Zang Qichao's real identity is an expert in consulting equity investment and financing in China. The most practical marketing expert, former marketing directors of Avon China and Taikang Life Insurance, defined marketing by entrepreneurs and markets, and introduced reverse thinking into marketing practice.

MBA from Nanjing University, Master of International Economics from Oxford University, Tsinghua, Peking University, Southwestern University of Finance and Economics and Huazhong University of Science and Technology. And China ranks first in the number of lectures. Since 2009, the average monthly teaching volume has reached more than 28 days. Among them, he has taught in the banking industry for more than 200 days, and nearly 100 bank presidents have been deeply influenced and become the most popular bank marketing experts.

Zang Qichao's Marketing Characteristics

Five-dimensional difference marketing introduction: Richness means great success through small efforts, and poverty means great efforts but little gains.

This systematic course clearly finds out the growth space and time that is beneficial to the enterprise crowd, market area and new product category from the perspective of competition, so that consumers can accept the brand and avoid direct competition with competitors. This paper comprehensively expounds the product consciousness needed to build a successful brand, and puts forward and advocates a five-dimensional differentiated marketing ideas.

The practical theory of brand harmony but difference helps enterprises to understand the essence of marketing competition, find out the relationship between competing things, and use the five-dimensional difference marketing rule to help enterprises upgrade their brands through simple and effective methods.

This systematic course is the summary and practice of teacher Zang Qichao's marketing for many years, from network to real estate, from insurance to finance, from household appliances to daily chemical industry, and is deeply analyzed through a series of successful and failed marketing cases.

This paper analyzes the little-known solutions and ways of thinking behind these cases, and puts forward the brand differences in five dimensions of brand operation, the market differences that simplify the complex, and the first-class differences that create high-efficiency and low-cost humanistic differences with small and wide category differences.