Luxury goods refer to consumer goods that are beyond the scope of people's survival and development needs and have the characteristics of uniqueness, scarcity and rarity. They are also called non-necessities of life.

In economics, luxury goods refer to products with the highest value/quality ratio. From another perspective, luxury goods refer to the products with the highest ratio of intangible value to tangible value.

The concept of luxury goods is constantly expanding. It changes with the times, and there are different representative products in different periods. For example, in China, in the 1980s, "luxury goods" meant watches, sewing machines and bicycles.

Since then, it has gradually evolved into TV sets, refrigerators and telephones. In other words, these items have changed from "luxury goods" in people's early impressions to necessities today.

Extended data:

The results of consumer insight in the global luxury goods industry show that more than half of the respondents believe that the prices of some luxury goods are not in line with the actual value, and 80% of consumers will change their buying behavior, so some people will choose luxury brands and mid-to high-end brands with higher cost performance. Whether it is design or category, when luxury goods gradually "go down the altar", we may see more growth of consumption rationality behind them.

The main characteristics of luxury goods

1, a symbol of wealth

The brand charm of luxury brands is rich and luxurious. Luxury comes from the Latin word "Lux". Therefore, luxury goods should be shiny, bright and enjoyable. Luxury goods convey these contents through their brand visual identity system. From a sociological point of view, luxury goods are goods of the aristocratic class.

2. Vision

The products served by luxury brands must be "the most advanced". This "superlative" must be reflected from appearance to quality. Luxury should be visible. It is precisely because people are "obvious" about its luxury that it can bring glory to its owner.

People's Daily Online-Listening to the Overseas Wind: When luxury goods are no longer extravagant

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