No, Sister Lan, Queen Jewelry, takes a simple and rude form, directly presents the card of the chairman's identity, and the video terminal displays her jewelry processing factory, thus avoiding the process of relying on exporting dry goods videos for a long time to gain the trust of fans, and the time cost is low. It's not true. Whether it's "chairman" or "manufacturer's self-broadcast", these two tags are all part of Zhao IP, but they are particularly important key points on her realization path, so she focuses on creating them in short videos. Tik Tok's consumption pattern is that an IP gets a group of fans, who buy products from their favorite IP anchors.