In China, Zhang Yimou seems to be a myth in the film industry. He never makes TV plays, only movies. And his films, whether urban or rural, whether modern or contemporary, are always impressive. In Zhang Yimou's view, "urban themes and rural themes cannot form a topic, and there are not many good themes now. I just want to find a sensible and suitable lens". "I just want to shoot what I am interested in, something fresh, natural and simple." Zhang Yimou believes that some well-made commercial films have certain artistry, and art films also have certain commerciality. Zhang Yimou attributed his films to art films. However, unlike some directors of the sixth generation, Zhang Yimou's films always arouse repercussions in the market, either winning awards abroad or occupying a seat at home, which is also where Zhang Yimou stands out. Since he directed the first film "Red Sorghum", his films have never lost money, which is something that Zhang Yimou is proud of. The film "Nothing Less" was acquired by China Film Company at the price of120,000, which satisfied the investors.
Now the movie market is depressed, but Zhang Yimou 10 has never worried about the lack of shooting funds for many years. "As a director, I always have a principle that investors can't lose money", so most of Zhang Yimou's films are small-scale ones. However, the biggest feature of Zhang Yimou's films is that they look good. He believes that "human feelings are interlinked. The common feelings of mankind, regardless of nationality or national boundaries, touched you and you liked it. " Perhaps this is the secret that Zhang Yimou's films are popular with the audience, and it is also the reason why investors are optimistic about Zhang Yimou!