Paper Keywords Emotional Language Feng Wan Xiao Zhong
First, the development and characteristics of emotional language programs
The so-called emotional language programs refer to interactive radio programs with topics related to feelings, love and family in social life as the content, language communication as the way and encouragement, guidance and even criticism as the means. For example, A Long Talk at Dawn by Jilin Radio, Eden by Zhejiang Radio, Evening News by Heilongjiang Radio, Moon Lake by Qinghai Radio and so on. In addition to the novelty of content and methods, what really makes people remember these programs is mainly the style and form brought by the program host, which brings vitality and characteristics to the program. The combination of the personality of the host and the style of the program is the direct cause of the program effect, but the deeper reason behind it is the disease, confusion and trouble brought by social life itself. If we put aside the source of the role of the media, it can only be a world of difference to find the reason. This is the theoretical source of the host's language characteristics in this paper.
With the deepening of social transformation in China, China society has entered an unprecedented period of differentiation, adjustment and integration. The reorganization of interests and the diversification of value forms have greatly changed people's ideas. People begin to accept diversified lifestyles. With the acceleration of social population mobility, people's social circles are constantly expanding, and opportunities for free choice are also increasing. In addition, under the wave of globalization, the western lifestyle and values have also impacted our traditional concept of marriage and family. "In modern families, on the one hand, people maintain the traditional concept of marriage and family, on the other hand, due to the lack of strong support of traditional cultural values in the social structure, it also leads to disorder of behavior and moral decline, weakening the original social norms. However, most people in modern times are in a state of frequent communication but extreme loneliness. Real interpersonal communication is decreasing, and people are eager to have a new form of communication to satisfy their desire to talk and vent their emotions. The radio hotline talk show provides a platform for public emotional exchange and appeal for this multicultural structure and values, which has strong practical pertinence. "
The language features of the two presenters discussed in this paper are new language styles based on the development of the whole public space and the influence of social multiculturalism. Although the language styles of those who are known as "Radio Wave Angry Han" and those who are known as "Patience Prince" are completely different, the sources of their styles are the same. We call this phenomenon of broadcasting culture "compatible language culture", which is due to the needs of society. As representatives of new broadcasting culture, Feng Wan and Xiao Zhong know their language features, which is of great significance to radio hosts and even TV hosts.
Second, the language characteristics of radio host Feng Wan
Feng Wan, the host of the program "The Mailbox of Eden" by Zhejiang People's Broadcasting Station and "With Dawn" by Shanghai People's Broadcasting Station. His sex education programs and unique hosting style are deeply loved by people. Shanghai Oriental TV's Laughing Forest Conference invited judges. Feng Wan is the oldest host of Zhejiang Radio Art Station. Some people call him "the Anger of Radio Wave". Feng Wan once commented on his language style: "What is style? "Just stronger and crazier," Feng Wan said. In people's traditional understanding, the host is first gentle, tepid and omniscient. If asked by the host, it is a very shameful thing. I subverted the orthodox image of the host. I publicly admitted my ignorance in the live broadcast. When someone asked me some medical professional questions, I told him: Feng Wan is not a doctor, don't look for me, go to the hospital. " Feng Wan's evaluation of himself can be said to be very accurate. We can look at Feng Wan's quotations on the Internet. When we laugh heartily from the tense, exciting and refreshing conversation, we will suddenly find Feng Wan's way and Toyomaru's language intriguing. It seems that the way of dialogue is very consistent with Feng Wan's image, and the modes of these dialogues should belong to this emotional language program. For example, "Miss Wan, I have a urinary tract infection. After masturbating once, the symptoms eased. Can masturbation solve this problem? " What's the use of "masturbation? See a doctor if you are sick! " . On the surface, these languages do belong to "a little crazy" and "a little fierce", but after careful analysis, there are still many connotations inside. Based on this, we summarize Feng Wan's linguistic features into the following three aspects:
1. "Grateful for kindness and enmity". Non-affectation is the soul of Feng Wan's language characteristics. Faced with common sense problems and concepts lacking common sense, Feng Wan never beat around the bush. Feng Wan's language features are vividly displayed here. I just want to tell you stupid, ignorant, what is right and what is wrong. Because the language of this society is too circuitous. "In the pressure of media competition brought by multi-source information dissemination, Feng Wan" does not blindly follow the trend, does not follow the trend, maintains his professional ethics and personal style, and is sharp-edged and outspoken. This is personal wisdom and a rational embodiment of media responsibility.
2. "Meet on a narrow road". Non-affectation is the essence of Feng Wan's language characteristics. If you have something to say, don't moan if it's okay. Faced with more and more social miscellaneous phenomena and emotional problems, Feng Wan always speaks his mind, never shows off his language and avoids problems. Feng Wan, with his unique personality style, is outspoken about all kinds of heartbreaking and angry issues. He believed in and tried to practice the traditional aphorisms such as "Advice when most is unpleasant" and "Strictness is love".
3. "Hit the nail on the head". Not hypocritical. Feng Wan never pretends to be reasonable. He educates the young audience as a parent, tells the problems of his peers frankly as a friend, and persuades the elderly as a younger generation. The language is pungent and powerful, which can be described as hitting the nail on the head.