Yes, it's usually important. Virtue-oriented strategic positioning course is just a kind of course, and its importance varies from person to person and from company to company. Jack Trout, the father of American positioning, founded the positioning theory on 1969. He chose "positioning" once because the word strategy comes from military terminology, which means "establishing an advantageous position against the enemy". According to the positioning theory, an enterprise has only two tasks: one is to establish a winning "positioning" in the minds of users outside the enterprise; Second, guided by this "positioning", all resources within the enterprise can be allocated and managed, thus creating the best operating results. With the passage of time, positioning theory has been paid more and more attention. In 2002, the positioning theory landed in China. In 2008, Mr. Lei Yu joined hands with China Houde Company, the father of positioning, to initiate the "Strategic Positioning Course", which was praised as "the first person in positioning training in China". During 10 years, it provided directional training for tens of thousands of enterprises, and also provided consulting guidance for many enterprises. Over the past 40 years, we have been committed to localizing and instrumentalizing the world-renowned "positioning theory", helping entrepreneurs to build excellent brands, integrating China brands into the world and winning respect.