The "2+4" strategic pattern of the joint venture company and BMW and MINI brands and the four innovation emphases of A.C.E.S ("automation, interconnection, electrification, sharing/service") have been clearly presented.
Not long ago, at the media communication meeting before the brand-new BMW X5 went public, Sun Wei, vice president of corporate affairs in Greater China of BMW Group, gave us a detailed introduction of BMW's achievements in brand and "2+4" strategy and its future planning.
In addition to extending the BMW brand to the high end and making the brand sharper and more emotional, the project about A.C.E.S is also put on the agenda.
The "4" in "2+4" represents the layout of BMW in terms of interconnection, autonomous driving, sharing and electric vehicles.
1February 14, BMW group announced to further expand the ReachNow instant travel in China? The business scope will be specifically operated by BMW Travel Agency Co., Ltd., a wholly-owned subsidiary established in Tianfu New District of Chengdu in April this year.
In fact, the BMW Group immediately traveled for ReachNow? China's business has been prepared for a long time. In May this year, BMW Group became the first international automobile manufacturer to obtain the license of self-driving road test in China. In July, BMW Group joined Baidu Apollo Program as a member of the board of directors.
The launch of new business is the latest embodiment of BMW Group 20 18' s brand-new "first strategy" in China market, and it is also the latest embodiment of its promotion of the new four modernizations of "automation, interconnection, electrification, sharing/service" in future travel.
As early as 65438+February last year, ReachNow, a travel service brand under BMW Group, traveled immediately? In cooperation with EVCard, we invested in 100 BMW i3 in Chengdu to launch high-end electric time-sharing business.
In just one year, the number of its business service websites has increased from the initial 25 to 1000. This BMW travels instantly? For the first time, the high-end online car service was officially opened in China. In the future, 200 BMW 5 Series luxury commercial vehicles with full-time drivers will be invested in Chengdu to create high-end travel services and lifestyles for users.
"China is a global leader in electrification, digitalization and tourism services, so we are promoting R&D, cooperation and business expansion in China in all the above areas, and have made great progress this year. The high-end online car rental business is a pioneer project for us, which will help us reach out to new consumers and gain a deeper understanding of customer needs, so that BMW Group will remain a pioneer in exploring and creating future travel modes. "
As Gao Le, President and CEO of BMW Group Greater China, said, BMW has not only created a unique high-end online car service, but also brought consumers a high-quality travel experience and lifestyle.
At present, BMW Travel Service Co., Ltd. has more than 200 managers and drivers in Beijing and Chengdu, who are responsible for BMW's high-end electric time-sharing and high-end network carpooling business.
Besides, ReachNow travels instantly? The high-end network car service has several characteristics.
First of all, all the operating vehicles are BMW 5 Series long wheelbase vehicles. Like mass production cars, these vehicles have luxurious interior space and high-tech configuration, and the vehicle preparation and spare items in the cars are quite exquisite.
Secondly, the full-time drivers of the online fleet are carefully selected by the company, and professional training involves brands, products, customs, communication, services, etc., to better serve users.
Finally, ReachNow travels in an instant? High-end online car rental is open to the public, which can not only provide new travel solutions for high-end businesses or travelers, but also enter the car life of ordinary users to meet people's car demand for family reunion, marriage, anniversary and other scenes.
All users can make an appointment or use the service immediately through ReachNow APP, and search for "instant travel" in the APP Store to download and install.
Pan Dingqiao, CEO of BMW Travel Service Co., Ltd. stressed: "We are committed to combining the international experience of BMW Group with the needs of local customers, creating unique high-end travel services with BMW's high standards, and extending high-end services to more life scenes to promote instant travel? Become a new fashion symbol. "
"Let high-end services start with travel, not just travel", which is ReachNow instant travel? A brand-new lifestyle brought to users.
BMW has something to say about innovative travel.
In fact, BMW Group launched DriveNow in Europe as early as 20 1 1 to provide users with time-sharing services. In 20 16, BMW launched ReachNow in the United States to provide users with travel services such as car sharing and online car sharing. In 20 18, BMW Group acquired all the shares of DriveNow, making it a wholly-owned subsidiary of BMW Group, and became the largest digital parking service provider in the world through the acquisition of Parkmobile.
It is not difficult to find that BMW Group is not simply launching travel services or new energy charging services, but is committed to establishing a complete urban travel ecosystem, including travel services, parking services and instant charging.
The number of users of BMW Cloud Internet APP increased to 6.5438+0.5 million during the year, and the annual sales of new energy vehicles will exceed 20,000. Will BMW be charged immediately? Increase the number of public charging piles to 80,000, and expand the travel service business in Chengdu and other places. These are the achievements made by BMW Group in improving the urban travel ecosystem, and let us expect a stronger and more comprehensive BMW to come to us.