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Development history of bean jelly brand in northern Sichuan
1956, the company is a joint venture. The Nanchong Municipal People's Government set up a state-owned Nanchong Chuanbei bean jelly shop, and its manager is Xie Shaoan, a descendant of Xie. 1March, 960, Chairman Zhu De returned to Nanchong, his hometown, and took Marshal He Long to taste North Sichuan bean jelly (chef Xie Shaoan) and introduced it to Beijing. From then on, bean jelly in northern Sichuan went to the whole country. 1994 The registered trademark of North Sichuan bean jelly "North Sichuan" was registered by Chongqing famous snack company in the State Administration for Industry and Commerce. As the founder, the state-run Nanchong North Sichuan bean jelly shop lost its development opportunity and was restructured in 2000. 200 1, Li Hua (the current executive vice president of the company and the former apprentice of He Biyu, manager of the state-owned North Sichuan bean jelly shop) took over the North Sichuan bean jelly shop. In 2003, Ren Qisheng (the current chairman of the company) bought back the registered trademark of "Chuanbei" for 200,000 yuan, and reorganized with Laochuanbei bean jelly shop to establish Sichuan Chuanbei bean jelly food culture Co., Ltd. In 2005, the first chain store of the company opened in shenzhen huaqiang North Road. In 2008, the company established the experimental base of North Sichuan bean jelly industry chain in Gaoping District. In 20 13, the company invested 165 12400 yuan in Suixi Town, Shunqing District to build the first phase of "North Sichuan bean jelly circular economy industrial chain". The project started on March 18, and the main course was produced in the central kitchen on September 18.