Ge Xiaoge is a famous game anchor on Bi Li Bi Li, mainly broadcasting the glory of the king and other games. In his homepage introduction, his gender, age and hobbies are written, one of which is 24 years old. As of September 26th, 2022, Ge Xiaoge, a self-media creator, had 3.2 million fans in Tik Tok.
Andy warhol said, "In the future, everyone will have a chance to become famous in 15 minutes". In China, this sentence is being verified by experts and network celebrities on various short video platforms in minutes. Especially on the Tik Tok platform. Liu _ Hong from Tik Tok, Viya from Aauto Quicker, Simba from A Auto Quicker, etc. These names have appeared in public view one after another. No matter how long they have been popular, there is always a glorious period.
Internet celebrity talent has become a kind of "occupation" and continues to grow professionally.
Since it is a profession, there will be professional operations. The so-called network celebrities (talents) are just front-end "products". To understand this industry, the company or promoter behind this "product" is the key point we need to understand. The boss behind it is the "MCN" organization (except for some free and free Tik Tok creators). At present, the number of MCN institutions in China has exceeded 22,000, and the market scale is still expanding. The largest companies in China, such as Guang Qi Media, including MCN subsidiaries such as Guang Qi MCN and Qidong Media, have a total of 65.438+0.90 billion+fans and 654.38+0.500+ talents in Tik Tok. They have tens of millions of fans, such as head talent science travel, ocean, three onions and Lingyun. Another example is Worry-Free Media, which has 65.438+0.4 billion fans in Tik Tok and 65.438+0.300+in Daren. Its talent has famous network celebrities liuhong and&; The embattled couple, the extra sister Mao Mao, etc.
Of course, we all know the aerobics that liuhong showed you and her great influence. If you want to know why, you should pay more attention to how the "worry-free media" works and concentrate the power of "hundreds of people" to serve "one person".
Starting from here, since he is a professional, it must be a professional creation, professional survival, and continuous income generation. Relatively stable income supports this "network celebrity economy", and a benign market-oriented network celebrity economy is bound to be "free competition" between buyers (you who brush short videos or invest in advertisers/enterprises) and sellers (MCN+ creators). See who is "rich and famous".
Tik Tok Youth Observation Report in 2022
1. Free soul of Happy Flying Horse
/kloc-nearly half of the young people aged 0/8-23 are still students. In addition, among the working population, most of them choose freelance. Nowadays, young people are no longer step by step, looking for a company to work. They choose freelancing more.
Source: Tik Tok Youth Survey (N=6 17 1), June 2022.
Life in low-tier cities is less stressful, and young people here are more willing to choose free and comfortable jobs. Successful "landing" as a civil servant is no longer the only choice for these young people. Some of them become freelancers, and some young people live comfortably as full-time wives or husbands.
2. Serious social miscellaneous diseases.
Young people's attitude towards social interaction depends more on the social atmosphere. They will talk in places they like and keep silent in places they don't like.
A large number of arithmetic studies show that nearly half of young people think that the biggest source of social fear lies in caring about other people's opinions.
More and more young people who are afraid of society choose to watch videos about green plants, plants, flower arrangements and pets in Tik Tok to get their own happiness. Massive arithmetic data show that during the period of 20221-may, the search volume of young people in keywords such as "green plants", "plants" and "flower arrangement" increased significantly year-on-year.