Card Shang Chao system refers to chain stores and supermarkets, such as Wal-Mart, Carrefour, Renren and Auchan.

KA is KeyAccount, which means "important customer" in Chinese. For enterprises, KA is a large terminal with advantages in business area, passenger flow and development potential.

Internationally renowned retailers, such as Wal-Mart, Carrefour, Metro and Qianbaiwangkou. Or sales terminals leading regional retail channels, such as Shanghai Lianhua, Beijing Hualian and Shenzhen Wanjia. , are home improvement stores of enterprises.

With the shrinking of traditional sales channels, KA supermarkets are more and more valued and favored by manufacturers, and enterprises can get more sales through KA supermarkets. KA supermarket is playing an increasingly important role in enterprises, and it is a problem that enterprises must face to enter KA supermarket for sales.

Extended data;

Characteristics;

This kind of shop has convenient transportation, located in the main business district, strong purchasing power, good reputation, large flow of people and standardized management. Enterprises can be used for sales and branding. But the disadvantages are high threshold, high requirements, high cost, long inspection period and complicated procedures. It has the advantage of bargaining chips and is in an active position in the negotiations.

It requires suppliers and product categories to have their own advantages, and the organization and operation should be related to them. For example, Wal-Mart needs JBP planning and sales evaluation. JBP attachments include: KPI main performance indicators, 8020 analysis, scorecard, financial summary, etc.

The JBP plan is a microcosm of KA operation. If we want to cooperate with Wal-Mart's national system, Wal-Mart attaches great importance to whether the enterprise is related to it.