Film and television publicity is mainly to plan the spread of film and television projects, attract investment and contact the media, so as to continuously develop and expand media channels. Publicity can also be responsible for the daily maintenance and promotion of new media such as Tik Tok, Weibo and Today Headlines.

Moreover, regular publicity and planning of online activities and interaction with fans can also increase the attention of fans and various media.

Film propaganda should achieve five purposes: 1. Arouse interest; 2. Actively pay attention to movie information; 3. Produce consumption desire; 4. Enter the consumer market; 5. Word-of-mouth communication.

You can label the film promotion as N-plus communication, economics, sociology and even art history, but in my opinion, the film promotion is essentially a process of reshaping the film image. Because watching movies is a special kind of consumption, his consumption mode is one-off and experiential, and his previous movie-watching experience may not guide the next movie-watching choice. It's a little detour In fact, before entering the cinema, no one knows whether the money is worth it. Everyone can only guess that they have little experience in watching the trailer and try their luck, and make a professional bet based on various news, materials and the main lineup.