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Why can't 99% advertisers become Ma Songxiao?
Song Xiao, Jr., who doesn't brush his face according to face value, brushes his screen according to hot spots, has bad conduct, and comes from the countryside, majoring in boiler. Starting from copywriting, he has become an atypical advertiser in the field of Internet marketing in recent years, providing marketing consultancy services for head enterprises in Rochis, Le Caesars, Gu Ming milk tea and other vertical segments in C2B mode.

Besides the preconditions such as diligence, self-discipline and correct outlook on life, there are three other factors that restrict us from becoming a pony song.

1, know what you are good at.

I don't know if you believe that there are very few fields that people are good at and can finally do well.

However, many experts are confident. Whether they have Jin Gangzuan or not, they want to get their hands on any porcelain work and claim that they can polish it well. It is conceivable that among the partners he has served and cooperated with, even if there are occasional bright spots, most of them are bought and sold at one stroke, because such people lack insight and deep cultivation in the professional field and cannot provide sustained and high-quality services.

Suppose, if Ma wants to make his company bigger in order to satisfy vanity, with his influence, it is estimated that job seekers will quickly expand the staff size of "Ma Shushi Culture Communication Co., Ltd." to 20 or even 50 or 100 people, and will also make the business volume several times as much as it is now, which is desirable for the boss who likes to talk about ostentation and extravagance, but it will be greatly involved and dispersed when it falls on Ma.

Because-

Ma Song has said many times that he is more suitable to be a doorman, and he is very satisfied with his independent, competent and free status as a doorman.

In fact—

Xiao Songsong has been persuading his company's copywriter to leave (except the assistant, the only incumbent). He said that his support for copywriting is limited, and he can't provide any big platform and high salary.

So, if you admit that you are not a genius, make a quiet choice.

After that, if you can be independent and have a third party behind your back say that you are good at something, you will take the right first step.

2. Establish your own ability system.

Rome was not built in a day. Before you become a leader, you might as well be a follower and a challenger.

Because no one has been the head of 5% of a certain field or industry from the beginning, we should learn modestly and eclectically when we are in the white, but as ambitious people, we need to consciously break other people's useful things, abandon them when it is time to abandon them, and only learn the knowledge and skills that suit our DNA (that is, the first rule: know what we are good at).

For example, you will find that the horse is a typical omnivore. He has studied under China, Hopkins, China's ancient philosophy, kotler and other ancient and modern countries, but he is also a typical independent strategic marketing consultant. He doesn't belong to any sect, but he can always extract calm, keen and sharp cognition through phenomena. (See his official Twitter for details)

I forgot which teacher said that reading should be noted by six classics. Isn't that what people do? Clarify your core competitiveness and polish it for 30 years, and your appreciation return in this respect will naturally come naturally.

Otherwise, after listening to countless courses, reading many books and studying many cases, you will never be able to establish your own knowledge system and methodology, or just like a black bear eating corn.

3. Choose the right partner

Partner is a very broad concept, which may be colleagues and leaders in the workplace, or your Party A and Party B. Why choose the right partner? To tell the truth, it is to let you raise your posture and flatter each other.

For example, "I took a horse class" and "I worked with horses", which sentence carries weight? Self-evident.

For another example, Ma provides marketing consulting services for Luo Ji's thinking. The former is the personal responsible person of China Marketing Consulting Session, and the latter is the corporate responsible person of China Knowledge Payment Session. They promote each other and give feedback to each other.

For Luo Ji, he enjoyed the "genuine" service from Ma Song.

For Ma Xiaosong, he can directly contact the top management of Luo Ji Thinking Company.

Of course, in reality, in most cases, unknown individuals cooperate with each other and enterprises cooperate with each other, which requires you to choose the best candidate, and the premise is that you must be hard-working before you strike the iron-you must have the confidence to work hard in a certain professional field (that is, the second one is to establish your own ability system), and you should also have an eye for the future when choosing partners.

For example, look back on your career for more than ten years and get rid of all kinds of temptations. What I am best at is how to spread (enterprises, individuals, products, services, etc. ). Without spending money to buy traffic and paying attention to the big V, the number of tweets read on 20 17 exceeds 10000, with a maximum of 28,000 (please despise me). I am going to screen a few that have this demand in the local market or online. And I also hope to achieve personal skills and brand take-off with my partners.

The above three, welcome to clap bricks.