Toyota motor recall mainly embodies two points in public relations: 1, crisis management 2, and press conference. Crisis management is reflected in Toyota's emphasis on product quality. It has a strict product inspection method, but now so many models have serious problems. Was it an accident? Strict quality control is an important factor for people to buy their products. Once this link is lost, it will bring life threats to consumers. Therefore, an enterprise should have crisis management, don't be blinded by the immediate peace, and deal with it decisively after the crisis appears. After the incident, Toyota's leadership held a press conference to apologize to consumers, which was to spread its decision to the public through the media and also a manifestation of public relations.