In July 2020, the Ministry of Industry and Information Technology, the Ministry of Agriculture and Rural Affairs and the Ministry of Commerce jointly issued the Notice on Launching Activities of New Energy Vehicles to the Countryside. Under the macro-environment of severe epidemic situation, great pressure of economic operation, industrial transformation and upgrading, and the decline of automobile market, promoting automobile consumption as a commodity is of great significance to stimulating economic recovery and building a "double cycle" pattern, which fully mobilized the enthusiasm of new energy automobile related enterprises and many local governments. From July to June, 65438+February, China Automobile Industry Association (hereinafter referred to as China Automobile Association), as the organizer, launched a series of activities of new energy vehicles going to the countryside in many places across the country. The first four stops were successfully held in Qingdao, Shandong, Nanjing, Jiangsu, Haikou, Hainan and Chengdu, Sichuan.
Important guests gathered at the closed station.
At every stop where new energy vehicles go to the countryside, the relevant leaders of three ministries and commissions attend in person, and the leaders of relevant departments and bureaus in various provinces and local and municipal leaders actively participate in promoting and helping enterprises and rural activities.
At the launching ceremony of Kunming Station in Yunnan, Luo Junjie, Director of Equipment Industry Division I of the Ministry of Industry and Information Technology, Shi Zuliang, Deputy Director of Science and Technology Education Department of the Ministry of Agriculture and Rural Affairs, Second Inspector of Market Operation and Consumption Promotion Department of the Ministry of Commerce, and Du Cui, Fu, Executive Vice President and Secretary General of China Automobile Industry Association, Bao Jianbin, Deputy Director of Yunnan Provincial Department of Industry and Information Technology, Zhang Mu, First Inspector of Agriculture and Rural Affairs Department, Xiang Kuihan, Deputy Director of Market System Construction Department of Commerce Department, Li Shuyong, Deputy Director of Management Committee of Yunnan Yuzhong New District, Zhang Hu, General Manager of Kunming Branch of BAIC Yunnan Ruili Automobile Co., Ltd., Liu Nianfeng, General Manager of Jiangxi Jiangling Group New Energy Automobile Co., Ltd., Wang Ying, vice president of Zhejiang Zero Run Technology Co., Ltd., Zhang Lei, general manager of Yunnan Nengtou Smart Energy Co., Ltd. and other guests took the stage to put the putter, and under the auspices of Xu Haidong, deputy chief engineer of China Automobile Industry Association, the curtain was opened for Yunnan Station.
Also present at the event were important guests from ministries, enterprises and industry organizations, including Bai Hua, a second-class researcher in Equipment Industry Division I of the Ministry of Industry and Information Technology, Shen, deputy secretary-general of China Automobile Industry Association, deputy general manager of SAIC-GM-Wuling Automobile Co., Ltd., Chai Jingnan, director of brand marketing department of Great Wall Motor Co., Ltd., There are also Chongqing Changan New Energy Automobile, BYD Co., Ltd., Ltd., Dongfeng Motor Group Co., Ltd., Zhejiang He Zhong, Jiangsu McKee, Yunnan Aerospace Shenzhou Automobile, China Southern Power Grid Yunnan Electric Vehicle Service Co., Ltd., National Electric Vehicle Service Co., Ltd., TELD New Energy Co., Ltd., Wanbang Charging Equipment Co., Ltd., FAW Pentium, Dongfeng Fengyun Automobile, Jiangxi Changhe, Aichi Automobile, FAW Hongta Yunnan Automobile Manufacturing Co., Ltd. Kunming Bus Manufacturing Co., Ltd., Yunnan Nengtou Yunneng Taxi Service Co., Ltd., Yunnan Nengtou Yunneng Network Technology Co., Ltd. and other important guests of more than 20 industry enterprises.
Many local government officials also came to the closing station, including Jing Shikuan, deputy director of the Party Committee of Shandong Provincial Department of Industry and Information Technology, Qiao Ligang, deputy director of the Party Committee of Shanxi Provincial Department of Industry and Information Technology, Huang Ling, chief engineer of the Automobile Industry Department of Sichuan Provincial Department of Economy and Information Technology, Song Lianwu, chief economist of Henan Provincial Department of Industry and Information Technology, and relevant officials from Hainan, Tianjin, Jiangsu, Chongqing, Guangxi Autonomous Region, Hunan, Hebei, Qingdao and other provinces and cities.
After going to the countryside for four months, the sales volume exceeded 6.5438+0.8 million.
Wan Gang, Vice Chairman of Chinese People's Political Consultative Conference and Chairman of China Association for Science and Technology, specially recorded a video speech for the event and made important instructions: "It is a long-term work to expand the rural market of new energy vehicles and meet the needs of rural residents in the new era. It needs the continuous joint efforts of relevant departments, local governments, industrial enterprises and even the whole society. I hope that through this activity, China's new energy automobile market will continue to mature and grow, bringing new opportunities for the development of the automobile industry and making new contributions to rural revitalization. " He has always stressed that he hopes that enterprises can provide advanced and applicable products for farmers, let farmers enjoy preferential policies, and do a good job in popularizing new energy vehicle technology and market research.
Wan Gang, Vice Chairman of Chinese People's Political Consultative Conference and Chairman of China Association for Science and Technology, delivered a video speech. Luo Junjie, Director of Equipment Industry Division I of the Ministry of Industry and Information Technology, revealed in his speech that according to preliminary statistics, the sales of new energy vehicles to the countryside have exceeded 6,543.8+0.8 million in the past four months. Under the guidance of a number of policies, the production and sales of new energy vehicles in China have shown a rapid growth trend. From 1 to 1 in October, the cumulative sales reached 90 1 10,000 vehicles, of which the sales in the last three months reached10900 vehicles and13800 vehicles respectively. At present, all industries are calculating and analyzing the targets of "carbon dioxide emission peak" in 2030 and "carbon neutrality" in 2060, and studying the implementation plan and developing new energy vehicles are the only way to realize the carbon dioxide emission reduction targets of the automobile industry.
Luo Junjie, Director of the Equipment Industry Division I of the Ministry of Industry and Information Technology, according to Bao Jianbin, Deputy Director of the Yunnan Provincial Department of Industry and Information Technology, "In 2020, Yunnan Province specially issued" Several Policies and Measures for Accelerating the Development and Promotion of New Energy Vehicle Industry in Yunnan Province ",and cities also issued corresponding supporting policies to promote the popularization of new energy vehicles." In the next step, Yunnan Province will take the launching ceremony of new energy vehicles to the rural Yunnan Station as an opportunity, and combine the "Spring City Covenant" of the Conference of the Parties to the United Nations Convention on Biological Diversity to increase the green electrification of automobile travel in public, private and rural markets.
Bao Jianbin, deputy director of the Yunnan Provincial Department of Industry and Information Technology, went to the countryside for new energy vehicles, which is an important means for enterprises to explore the new energy vehicle market and also an important measure to start the domestic cycle.
Ada, Deputy Secretary-General of China Association of Automobile Manufacturers, said: "The monthly sales of new energy vehicles have set a new monthly record for four consecutive months. On June 5,438+10, the monthly sales volume reached160,000 vehicles, up 107% year-on-year. Among them, the sales of A-class and A0-class new energy vehicles have increased substantially, which has become an important driving force for the recovery of the new energy vehicle market this year. Most of the recommended models performed well in the second half of the year. "
For example, Ada, deputy secretary general of China Automobile Industry Association, pointed out that during the period when new energy vehicles went to the countryside, the sales volume of new energy products of SAIC-GM-Wuling exceeded 654.38+million, among which the sales volume of "People's scooter" in Hong Guang MINI EV 10 exceeded 33,000, making it the fastest growing vehicle in the field of new energy vehicles.
Reconstruction of tourism products and ecology in villages and towns
In this favorable policy and market environment, more and more new energy automobile enterprises are committed to developing products suitable for the rural market.
"The enterprises and models that participated in the new energy activities in the countryside this year have undergone a rigorous review. The association has released three batches of new energy vehicles to the countryside, and 6 1 models of 24 automobile companies have been selected as rural models. " Xu Haidong, deputy chief engineer of China Association of Automobile Manufacturers, said, "This year, more than 40 models from 20 companies participated in the first publicity activities of each station. This activity was also actively participated by State Grid Corporation of China and some charging companies, which provided support for activities in the countryside. "
Xu Haidong, Deputy Chief Engineer of China Automobile Industry Association, and Zhang Hu, Party Secretary and General Manager of Kunming Branch of BAIC Yunnan Ruili Automobile Co., Ltd. introduced their targeted product strategies: "For township customers, we launched EC3 models with high cost performance; For economical and practical customers, we have introduced a small SUV EC5 with longer battery life. For customers with car demand, we have launched more comfortable EU5 and EU7 models, and formulated all-round preferential policies to give back to the people of Yunnan with the greatest preferential efforts. "
According to Liu Nianfeng, general manager of Jiangxi Jiangling Group New Energy Automobile Co., Ltd., Jiangling New Energy has brought A0-class and SUV-specific models for new energy vehicles to the countryside, with preferential margins ranging from 20,000 to 40,000 yuan. In terms of after-sales guarantee, at present, Jiangling New Energy has established after-sales service points in 22 provinces, municipalities and autonomous regions, 172 cities and counties, and 569 counties, with more than 100 after-sales service stations and a 24-hour service hotline.
"1 1 The monthly sales volume of zero-running new energy vehicles has exceeded 2,000. At present, the channel coverage is nearly 100, and it will reach 200 next year." Wang Ying, vice president of Zhejiang Zero Run Technology Co., Ltd., as a representative of new car enterprises who participated in five consecutive stops, said that the main models of zero run cars going to the countryside are 654.38+ 10,000 yuan intelligent pure electric coupe zero run S0 1 and long-life intelligent pure electric car zero run T03. It is understood that the zero-run T03 is identified as the representative of high-quality cars in domestic A00-class models, while the zero-run S0 1 is a personalized coupe for cool young people. Both cars are aimed at young consumers in first-and second-tier cities, focusing on young people's first car and family's second car.
As the host of the last stop of this trip to the countryside, Yunnan Province has a good foundation for the development of the automobile industry. According to official data, there are 4 complete vehicle enterprises and 7 modified vehicle enterprises in Yunnan Province, with a total vehicle production capacity of 382,000, and 7 enterprises have obtained the production qualification of new energy vehicles.
According to Zhang Lei, general manager of Yunnan Nengtou Smart Energy Co., Ltd., the group has promoted 3,640 new energy vehicles in Yunnan and completed the construction of charging infrastructure with a total power of 40,000 kilowatts, including 765,438 high-power fast charging piles and 79 charging stations. The Group has signed agreements with 10 cities to promote new energy vehicles, with an agreement to promote 5,600 new energy vehicles.
After the opening ceremony, a symposium was held to summarize the new energy vehicles going to the countryside. The meeting was personally presided over by Luo Junjie, Director of Equipment Industry Division I of the Ministry of Industry and Information Technology. China Automobile Industry Association summarized the general situation of new energy vehicles going to the countryside, and put forward suggestions for the follow-up work. The competent departments of industry and information technology in Shandong, Jiangsu, Hainan, Sichuan, Yunnan and Qingdao respectively summarized and introduced the activities of new energy vehicles going to the countryside in this region, including local policies, promotion, existing problems and suggestions. Enterprises such as BAIC, SAIC-GM-Wuling, BYD, Great Wall, He Zhong, State Grid, etc. introduced the achievements and experiences of going to the countryside activities, and put forward opinions and suggestions for continuing to hold activities in the countryside in the future. Full discussion and exchange, in-depth understanding of market and user needs, will be of great benefit to the next step of developing products and promoting market sinking.
Closing does not mean withdrawing troops, but a new beginning. China Automobile Industry Association has always believed that activities should be integrated into the market-oriented exploration and development of domestic new energy automobile industry, rather than simply selling cars through subsidies.
"New energy vehicles going to the countryside have paved the way for the next round of national cars going to the countryside." Fu, executive vice president and secretary general of China Automobile Industry Association, said that a number of star products of new energy vehicles were born in the process of going to the countryside, which helped to promote the overall upgrading of rural consumption and also pulled and tested the industrial chain of new energy and even intelligent networked vehicles. It is hoped that the new energy automobile industry will find and fully tap various market segments in the future development to meet diversified user needs.
It is understood that the activity of 202 1 New Energy Vehicles Going to the Countryside will be upgraded and improved on the basis of comprehensively summarizing the contents and forms, and it is expected to be continuously carried out nationwide.
At 7 o'clock yesterday morning, accompanied by my family, I came to Jiangmen with eagerness, excitement and gratitude, and visited two teachers, Gan an