Native place: Shandong
Date of birth: 1956-04-04
Party: party member, CPC party member.
Major: business management research direction: consumer behavior, customer management and marketing research.
Title (appointment time1June, 996)
Work unit: Department of Marketing, School of Management, Sun Yat-sen University
Title: Professor
Final education: graduate student
Final Degree: Doctor, Executive Director of Marketing Society of China University.
Executive Director of China Market Society
The editorial board of China Marketing Magazine was a visiting scholar at the University of Otago from 2004 to 2005.
1He was a visiting scholar at Yangcheng University from May to August, 1998.
1996 received a doctorate in economics from Tianjin University of Finance and Economics.
1987 Master of Economics, Shanghai Academy of Social Sciences.
65438-0982, Bachelor of Economics, Jilin University of Finance and Trade. Since May 2007, he has been a professor at the School of Management of Sun Yat-sen University.
From August 2000 to April 2007, he was a professor at the Business School of Jilin University and a famous teacher in Jilin Province.
1996-2000: Changchun institute of taxation, dean, academic director, professor.
1987 1993: Lecturer and Associate Professor of Statistics Department of Jilin University of Finance and Trade.
1983 turn 1984: consumption behavior of teaching assistants in social affairs department of Jilin University of Finance and Trade: family consumption behavior, consumer behavior measurement index system.
Customer management: customer satisfaction measurement model, customer loyalty, customer professional value
Marketing research: market orientation
Academic part-time job and social service
Executive Director of Marketing Society of China University
Director of China Market Society
Director of Jilin Provincial Statistical Society
Cultivate graduate students
At present, there are 10 doctoral students in the direction of enterprise management and marketing in our school.
Now my master of business administration and marketing+1 1
There are 2 graduate students in statistics and 5 graduate students in business administration:
Major scientific research projects undertaken.
Undertaking the project or project name, project source, person in charge, approval number, year, index system of building a well-off society in an all-round way in rural areas and its calculation method, general project research of national social science planning Yu Hongyan 03BJY002 2003.
Research on customer satisfaction index system and its measurement and analysis method: The doctoral program in our school is funded by Yu Hongyan 2000GL0 14 2000.
Development Strategy of Changchun Modern Doors and Windows Co., Ltd. Research Project Entrusted by Enterprises and Institutions/Changchun Modern Doors and Windows Company Yu Hongyan 2004
1. Research and Empirical Analysis on Market Positioning of China Service Industry Based on New Marketing Definition: Yu Hongyan, National Natural Science Foundation of China.
Research on expanding consumer demand, especially rural consumer demand: National Social Science Fund Yu Hongyan 06BJY086 2006
In 2006, China City International Cooperation Organization Yu Hongyan Branch maintained family identity through food preparation and catering activities, and achieved great scientific research results.
Name, form, author date and author classification for publication.
The application of knowledge management in the teaching of marketing research course Yu Hongyan 2004/101the first author jilin normal university journal.
Composition and Measurement of Brand Loyalty Yu Hongyan 2003/09/24 The only author is Journal of Social Sciences of Jilin University.
A Preliminary Study on the Evaluation of Enterprise Competitiveness Yu Hongyan 2003/0915 The only author is Contemporary Economic Research.
Interpretation of the meaning of customer satisfaction Yu Hongyan 2003/09/0 1 China Statistics, the only author.
Customer Satisfaction Index System Design Paper Yu Hongyan 2003/03/ 15 First Author: Taxation and Economy
Perceptual Blueprint Model Research Paper Yu Hongyan 2005-07 Second Author Management Review
Review and Prospect of Customer Professional Value Theory Yu Hongyan 2005-03 First Author Taxation and Economy
Analysis on the process of well-off society in rural areas of Jilin Province Yu Hongyan 2005-03 First author Journal of Social Sciences of Jilin University
Research Paper on the Significance of Customer Professional Value Yu Hongyan 2005-0 1 First Author Market Research
Research on the Application of Knowledge Management in Marketing Course Teaching Yu Hongyan 2004-05 First Author jilin normal university journal.
Brand Roadmap-Five Steps to Build a Cohesive Brand 2005/101Translated by the First Author Commercial Press.
Maintain family harmony through family dinners. 2005/101The second author Yu Hongyan's research on the elderly consumers.
Review and Prospect of Priority Research Topics in American Marketing Yu Hongyan 2006.6 First Author: Taxation and Economy
Consumer's evaluation of brand extension--the interaction between price and extension similarity.
Essays on the relationship between market orientation, innovation and enterprise performance: Nankai Business Review, the first author of Hongyan 2006.
Maintaining Family Identity through Dining in China City in the Post-Mao Era June 5438+00, 2004 Research Progress of Second Author Consumers.
The significance of family diners to young and influential families in China. Paper Yu Hongyan,/10 2005 June 2005 First author ACR paper.
How to Build Brand Core Value —— A Study on the First Author Market in Yu Hongyan in September 2006.