Ms Ada joined Volvo Cars on 20 12. In the past two years, she led the sales and marketing team to successfully achieve the phased sales target in Volvo's China growth strategy, which enabled Volvo, a "people-oriented" Nordic brand, to achieve a double breakthrough in sales volume and brand influence in the second local market. Ms. Ada's innovative marketing power has also effectively enhanced the brand charm of Volvo Cars with "safety, health, humanity, environmental protection, self-driving and smart cars" as the core, and helped the brand to achieve "Wonderful China Year" with the momentum of rapid growth. In 20 13, the sales volume of Volvo cars in China increased by 45.6% year-on-year, and increased by 34.3% year-on-year in the first half of 20 14.
2065438+In September 2002, Volvo Car Group officially appointed Ms. Ada as the executive vice president of sales and marketing of Volvo Car Sales (China) Co., Ltd. under the group.
Ms. Ada has 23 years of rich experience in the automobile industry, and has made outstanding achievements in the automobile company where she once worked.
From 65438 to 0988, Ms. Ada started her career in Changchun Automobile Research Institute of FAW Group and was a member of "FAW-Volkswagen Feasibility Report Project Team".
1993 after joining faw-Volkswagen, he has served as after-sales service trainer of Volkswagen brand, director of service organization room, director of marketing department of faw-Volkswagen Audi, director of sales department of faw-Volkswagen Audi and deputy general manager of sales department of faw-Volkswagen Audi.
1999-20 12, Ms. Ada experienced the development of Audi's marketing in China from scratch, from weak to strong, during the three years of/kloc-0. As the vice president in charge of sales, during her tenure, she led the team to create Audi's leading sales performance and made outstanding contributions to the success of Audi brand in China.