1、

Zhang Honghai, Wang Yonghong, Yang Weiying. The influence of network service quality, customer satisfaction and loyalty on network marketing: the moderating effect of perceived value [J]. Total Quality Management, 2009,20 (4): 423-443.

2、

Zhang Zhiyong, Wang Xiaohua. Development trend of network marketing [J]. China Electronic Science and Technology Press, 2002. International Marketing Review, 2005,22 (6): 611-622.

3、

The role of online marketing in contemporary marketing practice [J]. Journal of Marketing Management, 2003, 19(7-8): 857-88 1.

4、

Networking of tourism small and medium-sized enterprises: e-commerce and e-marketing issues in regional Australia [J]. Information technology and application. Tourism, May 2002 (1):13-23.

5、

Zhang Zhiyong, et al. Application of network marketing in China [J]. Marketing information and consultation. Planning, 20, 2002 (4): 243-251.

6、

[1] gilmour a, Gallagher d, Henry S. e-marketing and SMEs: future business experience [J]. European Business Review, 2007, 19(3): 234-247.

7、

Internet marketing strategy model: the existence of Internet and the development of Greek hotels [J]. Journal of Tourism and Tourism Marketing, 200 1,1(2/3): 83-104.

8、

If you build it, will they come? Obstacles to international network marketing [J]. Journal of Marketing Theory and Practice, 2002: 12-2 1.

9、

Krishnamurthy S, Singh N. International Network Marketing Framework (IEMF) determines the cornerstone of future global network marketing research [J]. International Marketing Review, 2005,22 (6): 605-610.

10、

Cooperative Advertising, Pricing Strategy and Enterprise Performance in the Network Marketing Era [J]. Journal of Marketing Science Research Institute, 20 10, 38(4): 5 10-5 19.

1 1、

Zhang Zhiyong, Wang Xiaoming. Practical methods of network marketing activity planning [J]. Journal of University of Electronic Science and Technology of China, 2002. Business Vision, 2006,49 (1): 51-60.