Fashion buyers have become the hottest fashion profession at present. In the eyes of ordinary people, they are fashion believers, fashion tourists who travel around the world, and fashionistas who are good at all kinds of collocation. Perhaps some people will see the identity of "businessmen" behind fashion buyers and know that they are doing complicated work such as market research, data collation, business negotiation, group purchase and so on every day. But do you really know what a fashion buyer is?

What is a fashion buyer?

"Fashion buyer" is an important soul of a brand, and it is also a commercial art of buying. They are highly sensitive to fashion, and the new product series of the group next season is often decided by the buyer. The main job is to buy suitable designs for enterprises or brands and give them to factories to produce finished products, or directly buy suitable finished products and sell them in the sales channels of enterprises, thus making profits.

What do fashion buyers usually do?

1. Market research. Fashion buyers need to know the composition of users in different regions and business districts. Through the method of market research. Understand age, occupation, fashion sensitivity, shopping habits, competitors and so on. ......

2. Trend prediction. Especially for some productive brand enterprises, it is necessary to draw up product plans for spring and summer (ss) and autumn and winter (aw). Because of the different fashion trends, living habits and customs in different regions, fashion buyers should also consider factors such as region and time when choosing fashion trends. At the same time, fashion buyers need to absorb the latest fashion information from all over the country as the judgment basis for later product planning and specific procurement planning.

3. Data analysis. Although fashion buyers give people a very fashionable and emotional impression from the appearance. But many times, they play more and more rational businessmen. Data analysis includes not only the specific analysis of sales data, but also the formulation of price increase and OTB procurement plan.

4. product planning and OTB procurement. Fashion buyers will enter the real product planning and group buying after completing the above preparations. Fashion buyers usually go to the exhibition hall or order fair to do shopping. The general plan of shopping has been completed in the above preparatory work, and the remaining work is to choose the ordering theme, choose the money, quantify, negotiate and place an order. Moreover, we often see fashion buyers attending fashion week, which is generally based on this purpose.

5. training. Don't think that fashion buyers will be fine after shopping. In fact, at this point, their work is only half finished. The goods arrive in the store, but how to display them? How much is it? These problems need to be explained clearly to the store manager, exhibitors, sales or shopping guides. The compilation of training manuals and product training are very important tasks for fashion buyers in terminal stores. If even fashion buyers don't know why they want to buy this batch of goods, then display and sales are a black line ~!

In addition to the basic work of these fashion buyers, buyers also need to do some other auxiliary work, such as placing orders and negotiating. This is related to the buyer's own positioning and the company/enterprise form of service, so I won't list them here. If you want to know more about the buyer's other specific work, you can communicate with our teacher in detail ~!

Who can be a fashion buyer?

1. People with entrepreneurial ambitions

I think everyone is familiar with the word shop. In the early days of this format, the founder of the store bought products for a store according to his own preferences, and matched them with careful display and layout. Many fashion designers, fashion editors or media people, models and stars have their own shops or boutiques. Because the buyer's shop pursues "differentiation", "stylization" and "personalization" management. Therefore, stores can accurately locate a certain group of people. Meet their needs.

2. People who want to make progress.

In every company, there are such elites. They have been working in their field for five, ten or even decades. They may be the founders or company veterans of this company, or they may be corporate talents who have been promoted to directors or managers. Although excellent, it still can't break through the career bottleneck. For them, the buyer model is more like a key to improve thinking and broaden the industry circle.

3. People with transformation planning

Many people like fashion and pay attention to it. I want to do what I really like through the position of fashion buyer. They have different experiences, but they have the same purpose. They have professional backgrounds in design, marketing, marketing, language and finance before. For buyers in transition, what they need is a career plan that truly conforms to their own development.

4. Fashion lovers

Love of fashion is the cornerstone of becoming a fashion buyer. Many consultants with weak foundation ask, I have no foundation, can I be a fashion buyer? My answer is: "Yes! But not now. " You need to constantly study your major, understand the brand, and understand the products and markets. But before that, you need to find a mentor. Let him tell you how I should learn, what I should learn and where to start learning, and then accumulate experience through a series of systematic studies.