Xtep children's sportswear is too big. Xtep Children, a children's wear brand under Xtep Group, looks for brand differentiation development strategy according to the current situation of domestic children's wear category industry. Xtep children advocate the release of children's nature and are committed to providing children with professional sports and wearing products in sports life scenes to help children grow up healthily and happily.

Xtep children's sportswear introduction

In 20021year, Xtep children put forward a brand-new concept of "big country teenagers" to help them grow up and shoulder the historical responsibility and national responsibility for the rise of big country brands. Understand children's products from their perspective along their future development direction. Xtep children's strength comes from the full support of the parent company Xtep Group.

In view of the current brand status of domestic children's wear industry, Xtep children inherit parent brand's differentiated development strategy, concentrate all available resources, strengthen brand advertising investment, and promote Xtep children's rapid realization with brand power. Using advertising investment and terminal interaction to promote market expansion and enter various market segments from a higher starting point will inevitably inject a force into the development of children's wear market and create a new brand promotion model in the industry.