The language is clear and fluent
"Smelling sound like seeing people" means that sound can produce images. Especially in broadcasting, people often guess and distinguish his social role image from his voice. The quality of sound gives people different impressions and feelings. Even in television, sound is an inseparable part of a person's overall image. As a communicator, it is very important to give people a "preconceived" impression, and voice is the key factor. Broadcasting is mainly about artistic creation with sound language, and the audience will naturally put forward aesthetic requirements for sound. The artistic language of radio, film and television mainly refers to the language expression with rich emotional color and accurate ideographic function.
To create a beautiful language image by using sound, we must master the scientific skills of using air to sound and the correct methods of word pronunciation and echo. Here mainly refers to the formal beauty of audio language. Mandarin Chinese itself has the aesthetic rhythm of flat and even, cadence, sonorous landing, balanced weight and complementary advantages. Therefore, Chinese is a national language with a sense of music, which can always give people a long lasting appeal and pleasant pleasure.
From the formal characteristics, the sense of rhythm of language is mainly manifested in the sense of rhythm of language flow. There are two relationships that make up the rhythm: one is the relationship between time and the speed of expression; The second is the spatial relationship, which shows the height. The strong and weak changes in this movement are regularly combined and repeated to form a rhythm. Rhythm is a common natural phenomenon between heaven and earth. It is the gospel of nature harmony and human peace, and it will certainly give people a sense of beauty. Mr. Guo Moruo once said: "Everything in the universe has a rhythm. For example, cold weather is coming, summer is coming, cold weather is coming, and cold weather and summer are pushing each other. This is the rhythm of the season; For another example, mountains are high and valleys are low, valleys alternate with each other, and mountains are winding. This is the rhythm on the earth's crust. Nothing in the universe is dead, because there is a rhythm (which can be said to be life) flowing in it. People who are artists must see life in all dead things and rhythm in all flat things. " Of course, rhythm is not rhythm, but it is endowed with certain emotional color on the basis of rhythm to become rhythm.
In addition, the prominent feature of Chinese pronunciation in timbre is that the syllable structure is dominated by vowels, which sound mellow and soft, and are regular sound waves, belonging to music series; The change of tone makes Chinese more musical. Lexical disyllabic, overlapping, flat and even rhyming make Chinese more beautiful in rhythm and rhetoric. The broadcast uses standard Chinese, so Chinese itself is a language with a beautiful sense of sound. Not only is the voice cadenced and full of musical rhythm, but the combination of sentences is also very harmonious. Rhythmic. Broadcasting language should not only convey the program content accurately, vividly and vividly, but also give full play to the advantages of Chinese itself, so that it has a loud voice, harmonious tone, distinct rhythm and long lasting charm, giving people a sense of beauty and producing moving charm.
be full of sentiment
Emotion is a psychological phenomenon, and it is also the source of power for broadcasting creation. Some psychologists refer to emotions and emotions as emotions, so the concept of emotions includes both emotions and emotions used in psychology. But there are still differences between emotions and emotional psychological characteristics. Emotion is usually produced when the natural physiological needs of organisms are met or not, and emotion is formed by social relations in human social life, which is a reflection of different attitudes towards whether people's social needs can be met. Or put it another way: "The concept of emotion is mostly used to express the content of emotion, which is generally stable and profound. Emotion is often used to express emotions, which is relatively situational, irritating and transient. " Therefore, we always regard the change of people's emotions as an expression of emotions, and we often use emotions to express certain social ideals, life values, ethical pursuits and artistic experiences. There is no denying that emotions and emotions are also closely related. In a sense, emotion is the external expression of emotion, and emotion is the essential content of emotion. Without a specific emotional process, people's emotions and their characteristics cannot exist, and the change of emotions is generally restricted by the emotions and their characteristics formed by artistic conception. The effect of emotion on artistic language is mainly manifested in three aspects: connecting imagination, mobilizing emotions and infecting the audience.
Imagination is a process in which the human brain processes and transforms existing images and creates new ones. Imagination is closely and organically related to all psychological activities such as cognition, emotion, will and personality, and is influenced and restricted by it. In particular, the change of emotion is directly influenced by the imaginative activities in artistic creation. "The unexpected turning point of the image, situation and plot in the writer's mind seems to be through a special' constantly enriching machine', and the emotional aspect of the individual created is such a machine. Writers, artists and musicians experience various emotions and embody them in artistic images, thus prompting readers, audiences and listeners to feel, feel sad and be happy. " 1On February 6th, 966, Comrade Qi Yue broadcasted "A Good Example of County Party Secretary-Jiao Youlu" in the news program of China People's Broadcasting Station, which left a deep impression on the people of the whole country and had a great social impact. His broadcast is so touching that it is inseparable from his rich life experience. He was very excited when he got the manuscript. When he participated in the rural "social education movement", the situation of "three similarities" with farmers surged in his mind and emerged. The emotional experience of empathy has stimulated rich creative imagination and made this broadcast work have a strong social resonance.
The change of mood is directly restricted by mood. The physical state associated with emotional state is called facial expression, including facial expression, posture expression and verbal expression. In broadcasting creation, not only full emotions are needed to help convey feelings, but also emotions have obvious influence on physiological functions such as using qi to make sounds. This is why we always say "love with sound, love with sound". Because when emotions occur, in addition to the external performance of the body, they are accompanied by a series of internal physiological changes. For example, some strong emotions will accelerate blood circulation and improve the energy of the body; Negative emotions will slow down blood circulation and reduce activity energy. Changes in mood can also lead to changes in breathing state. People can breathe 40 to 50 times a minute when they are angry, but only about 20 times when they are calm. For another example, when people laugh, they exhale quickly, inhale slowly and breathe slowly. When people are surprised, inhaling is 2 ~ 3 times as much as exhaling, and so on. Professor Zhang Song also had an incisive summary of this: "The feelings of love-anger and softness; Hate feelings-gas feet hard; Happy feeling-full of anger and high voice; Sadness-heavy gas and slow voice; Desire and emotion-anger and loudness; The feeling of fear-raise your voice and condense your voice; Sense of urgency-shortness of breath, thick voice; Cold feeling-less gas and calmness; Angry emotions-a gruff voice; Suspicion-thin gas and heavy voice; Suspicion-gas is thin and sticky. "
In 1930s, American psychologist G Hartman conducted a field experiment related to political election. The communication effects of appealing to emotion and appeal to reason are compared. Finally, it is concluded that emotional leaflets have much greater influence on people's elections than "rational" leaflets. This conclusion has also been confirmed in many subsequent experimental studies. According to the analysis made by psychologists, because emotions are contagious and situational, they are appealed to when spreading information, and the masses react strongly. Therefore, the short-term effect of communication is remarkable. However, in order to give people a stable and lasting influence, we must adopt a rational way of communication. Although these two methods are always used at the same time in actual communication practice, "appealing to emotion" is the main means of communication. Comrade Yang Shalin described such a past event in his reminiscence article: "1In the autumn of 998, I was on a train bound for the west of Ningxia. Pan Mengyang, a reporter from Ningxia Journalist Station, happened to meet Comrade Mu Qing on the train. They went to attend the 40th anniversary of the establishment of Ningxia Hui Autonomous Region. Comrade Pan Mengyang talked about listening to china national radio's "Model of County Party Secretary-Jiao" program on the train. He said, the car was a mess, but when china national radio put "Gioyuru" on, it was as quiet as the barracks where he heard the military orders, and all men, women and children were listening attentively. Listen, listen, gradually, gradually, more and more people have tears in their eyes. Pan Mengyang said that he was sitting by the window of the west train, looking out the window at the desolate and barren land of the northern country, the sparse hay was shaking in the wind, listening to "Jiao Youlu" played by Qi Yue, imagining the scene in the communication in his mind, and tears could not help but come to his eyes ... After the communication was broadcast, some women cried. For a long time, there was no sound except crying and the sound of vehicles running. It seems that people have not come out of the artistic conception of communication and are still immersed in that kind of thinking … "It can be said that all the outstanding language and artistic works that leave a deep impression on people are so emotional and infectious without exception.
It's profound and meaningful.
The beauty of the content of audio language is the "implication" that literary artists have been striving to pursue beyond the concrete throughout the ages. To put it more popularly, it refers to the realm of "incoherent words and endless meanings". Implicit is what people see in the material. Generally, the first two factors are collectively referred to as "content". This requires that the communication subject must enrich himself before he can "become a person". I have rich thoughts and feelings, so I can accumulate them and get a touching and thought-provoking communication effect. The significance of broadcasting is not only to convey feelings, but also to create artistic conception. In other words, if the effect of scene blending is produced, it will also produce charm and embody temperament. This is also the kind of realm that broadcasting art wants to pursue. From this, we can understand that the information content of radio and television is not to convey more content with the speed of language, but to achieve the effect of "the language is as clear as a picture, and there are endless meanings beyond words" with the help of artistic means. This artistic means is also completely in line with the viewpoint of "reception aesthetics", that is, in the teaching relationship, the audience's sense of participation is more mobilized.
It is also the requirement of the artistic language of radio, film and television to convey the program content and radio, film and television information accurately, vividly and vividly. Bernard Shaw, a famous British writer, once compared the written expression of the word "yes" with the oral expression. There are 50 ways to say "yes" to a word, but only one is written down. It can be seen that it is not difficult to learn to speak, but it is not easy to say yes. As the saying goes, "what mountain to climb and what song to sing;" "What to say when meeting" means that the way of speaking should be different in different language environments. Various forms of radio and television programs actually provide different language environments, and broadcasting in these language environments will have different expression requirements. Therefore, the artistic language of radio, film and television is by no means a fixed language model, nor should it be a single social language. It is a comprehensive performance art of various oral styles in the broadcast environment of radio and television. For example. Reading aloud, speaking, talking and dubbing are all valuable in radio and television, but we still lack regular understanding of them.
Any kind of art means to reproduce life is extremely limited, so the task of art is not only to express the intuitive impression of life, but to arouse people to think deeply through these life phenomena. What we call "hint" is very similar to the artistic expression of "hint". Its characteristic is not only to reproduce the intuitive impression in life, but also to reveal other events or social significance related to it while expressing real life, and to express rich and complex contents in a concise form, so as to achieve the realm of "inexhaustible words and endless meanings". "The proper use of suggestive techniques can constitute the expressive force of artistic implication and clarity." Therefore, implication often gives people a sense of beauty with rich meanings and endless aftertaste. But being subtle and concise does not mean being vague. If you are mysterious and obscure, you can't talk about the beauty of meaning. If you leave your own cultural background and blindly imitate the expressions of the West, Hong Kong and Taiwan, it will inevitably make people confused.
From the perspective of artistic creation, meaning should cover artistic conception, which is also an important category in China's aesthetic thought. Artistic conception is the unity of emotion and scenery, meaning and environment. In artistic creation, appreciation and criticism, artistic conception is often regarded as an important criterion to measure artistic beauty. In other words, when artistic expression reaches the realm of scene blending, it naturally produces charm and embodies temperament. In the works of many famous broadcasting artists, we can really feel that kind of charm and temperament. For example, Xia Qing's poem "Early Making Baidicheng" is not only a "painting scene", but the poet Li Bai's cheerful progress from exile to forgiveness, showing anxious to return's complex mood. The emotional expression in this scene embodies a kind of artistic beauty.