Feng, born in May, 1979, a native of Nanshe Village, Anliu Town, Wuhua County, Meizhou City, Guangdong Province, graduated from chongqing technology and business university University of Finance and Economics. Well-known network writer, well-known daily chemical enterprise management expert, well-known national senior economist, active in various websites, commonly used pen names: Tianwai Gu Hong, Nanhua Shi Jian, etc.

Chinese name: Feng

Alias: poet magic

Nationality: China.

Ethnic group: Han nationality

Place of Birth: Anliu Town, Wuhua County, Meizhou City, Guangdong Province

Date of birth:1May, 979

Occupation: writer

Graduate school: chongqing technology and business university.

Representative works: Life Value from Responsibility to Trust, Seven Laws Love Robbery Festival, Father's Lamp and Feng's Poems.

Gender: male

Nickname: Modern Du Li

Screen names: Tianwai Gu Hong, Nanhua Shi Jian.

Resume introduction

Senior national economist, professional manager, famous online writer and well-known online editor, once worked in four major commercial banks, newspapers and other state-owned enterprises and institutions, and led several enterprises to become industry benchmarks from scratch, specializing in corporate strategic planning, brand marketing and management. He used to be the vice president of China Quality Agricultural Products Development and Service Association, and published more than 5,000 poems, essays, novels and other genres on the Internet, including The Monkey King in Past Lives and The Beautiful Shop.

academic writing

Enterprise organization theory

First, put forward the "S" theory in organizational management: "Macro is for people and micro is for things".

Second, marketing 4B theory:

1, benefit, 2, mood, 3, support, 4, unexpected.

Three, the ten responsibility laws of enterprise managers

1, trial responsibility, 2, due diligence, 3, imputation, 4, due diligence, 5, censure, 6, responsibility, 7, punishment, 8, self-reproach, 9, exemption, 10, compensation.

Marketing theory

First, in marketing, put forward the "A" theory: "unite Lian Heng and share the benefits equally".

Second, joining under the temptation theory.

The basic principle under temptation is common, which is based on the basic meaning of the word "quit": trying to imagine the development and trend of people, things and things that exist or don't exist, contacting and measuring the behavior of existing objects with their own spiritual tolerance scale, getting rid of the preference of subjective experience, and trying to make judgments with objective laws at all times-choosing or not choosing.

The so-called temptation is to be alert to suspicion, fear, impatience and disobedience.

Third, the market development theory of "four faiths and one line"

Four letters: a gift letter, two exploration letters, three confidence letters and four trust letters; A line: behavior.

This theory is based on the win-win situation of "active and compulsory communication". The so-called active and compulsory communication means that in the time and space of asymmetric information, one party actively asks to communicate with the willing party, so that the other party can do what it wants, so that both parties can get the maximum benefit from it as much as possible.

5. Planning the theory of "five senses": 1, knowledge, 2, perception, 3, confidant, 4, knowing each other, 5, knowing the wind.

Sixth, put forward the theory of dispatching orders.

Sending orders is not a simple advertising activity, nor a simple sales activity, nor a simple means of making money, but a comprehensive production factor to explore personal potential.

This factor includes such factors as individual labor force's' correct mentality, strengthen image, build bridges, improve courage and knowledge, dare to break through, exercise will and enjoy achievements', including capital cost's' propaganda cost, training cost, inventory cost, transportation cost' and so on, including a lot of information of producers and consumers.

Dispatch value: Dispatch is a potential element of three-dimensional space, and its value formula is: V = L * L * L * P/C. V represents the value created by potential elements, l represents the labor force of dispatchers, p represents the average price of goods on a single page, and c represents all the costs of dispatching.

Delivery target: delivery staff, receiver, loss staff, rejection staff, delivery staff, etc. Starting process: straighten your mind, strengthen your image, build bridges, improve your courage, dare to break through, exercise your will and enjoy the results.

Seven, marketing basic quality theory

Honesty, no matter who it is, has only five differences in time and space:

First, forced honesty is the lowest level of honesty. Generally, it is unpleasant or even disgusting to cooperate with such people. It's often a deal. Such people are not worth doing business, and often end in failure.

Second, the integrity of words, people who can only rely on words to gain the integrity of others, usually people who do small business, often arouse the suspicion of others and can only make small noises.

Third, oral integrity, no matter what the situation, as long as the promise can be realized, people who are micro-enterprises will gather people around them to create wealth together, so that people can make a difference in the world.

Fourth, image integrity, no matter what the circumstances, people can trust him to achieve something they want at a glance. People who are medium and large enterprises will call on a group of people to work together to create achievements, so that such people can dominate one side.

Fifth, the sense of honesty, no matter what the circumstances, people always want to be around him, as long as they are around him, they can achieve what they want. People who are super-large enterprises will call on generations to work together to create miracles. Such people can be proud and proud, and celebrities will go down in history.

No matter who you are, you must be familiar with and use the mentality and honesty in modern marketing, straighten your mentality and establish an image of honesty, so as to occupy a place in the marketing field, because the fundamental qualities of marketing are: mentality and honesty, mentality is the nutrition of honesty, honesty is the flower of mentality, and excellent flowers are cultivated with superior nutrition, so marketing is the perfect fruit.

Social and cultural theory

First, writing is the basic productivity of human development.

Writing is the core tool to embody human consciousness. First of all, the birth of characters is the tempering of human blood and sweat for thousands of years. Each character embodies the simplest and most effective conventional ideas of a group of people, and permeates the blood, sweat and soul of this group.

Conventional concepts include the shape and meaning of words. The shape of Chinese characters is the core embodiment of people's living habits-daily life, diet, clothing and so on. And the meaning of words is the core sustenance of people's lives and souls-folklore, history, etiquette, etc.

No matter what kind of words, they are in line with the needs of the times, widely spread among certain people, and can stand the test of time. In the long river of time, their idea of convention has been continued and the people have benefited from it.

Writing has the following basic functions: first, it embodies people's consciousness; Second, record human behavior; Third, record natural phenomena; Fourth, convey human thoughts; Fifth, inspire human wisdom; Sixth, promote human development.

Second, exchange five instructions.

The definition of "Five Civilizations of Communication" is a real wish, which is the result that individuals can participate in the implementation process and successfully realize their wishes after analyzing, reasoning, judging and planning their own wishes and objective environment in terms of comprehensive quality.

Five instructions for communication: be clear about things, situations, feelings and voices.

Personal development theory

I. Career 4P Theory

One principle, two people, three prophets and four forces.

Two, seven my true meaning

The new definition of man: man is a kind of living body that belongs to nature, can understand nature but wants to be above it, and can carry out a series of complex activities with a high degree of unity of tangible and intangible.

My true meaning: forget me, cherish me, all me, pass me on, abandon me, stay with me, superego and so on.

Thirdly, the wealth theory of the roof of world life is put forward.

The roof of world wealth is the superstructure of material wealth and spiritual wealth, and it is also the general name of communication, friendship, honor, security and reputation in people's lives.

Literary excerpts

Modern poetry vocabulary

"Four Poems, Four Unique Poems: Meeting and Farewell"

After all, when drinking tea, absolute beauty accounted for a period of time.

Now when I meet a stranger, my white hair turns into snowflakes.

Twist the wind and smoke left and hold the clouds right, and the catkins fly around the long beach.

Car dust leers slightly, leaving less.

There is a jade shrimp on the plate on the table, and its eyebrows are pointing at chopsticks.

Students are always fighting for things, which does not reduce the happiness of that year.

Turn over the book, sneer and gnash your teeth. When you look back, how can you bear to recall infinity?

I'm already white-haired, speechless, and I'll only praise it next year.

"Four Poems, Life and Death, Life and Death"

Heartache, father, advanced liver cancer

The residual branches in the stone beside the bridge are fine, and the wind and rain break the bones.

Who asked if it was life day? Wait until life and death get revenge.

There are white clouds floating outside the window, and the drizzle comes at dawn.

Don't want to die What's the matter? Sweet wishes are a thousand times.

Castle peak is full of wind and rain, and there are nine demons in an isolated building.

It's not that human feelings are heavy, but that there is a tide of injustice.

Nowadays, people hate filial piety and worry at first sight.

If there is a cow's head and horse's face, hit him with eighteen thousand bricks.

Six ugliness, gathering and dispersing love

Strong tea makes friends, and the smoke is fragrant.

Looking at the autumn chasing after the yellow, the spring heart is like a short version.

The setting sun is still warm, who remembers infinite meaning, and it is even more devastating. I hate eye injuries this year.

The fallen leaves are alone, the moonlight shines on the window, and I am surprised to breathe.

Affectionate and wordy, the wind and rain make the times erode.

The mountain pass is lazy and the mountains and rivers are far away.

Might as well listen to dogs barking in front of the door in the middle of the night.

High or low or afraid, call the old face when you come.

Going out, unhappy, thinking of the wrong tree, thinking of a section of the long bridge, is still a mess.

You can't do whatever you want.

The search in the dream is just an altar flower, and it is impermanent to gather and disperse.

Modern poetry

Father's lamp

Today, wake up from a dream.

I don't know myself, I have to-

Starting from this strange and familiar home

Packed bags, empty and flat.

I always feel a little depressed when I walk to the mirror.

Is it the growth of age, forget?

It's a long way, still in this lonely morning.

The heart has been waiting.

That cough never sounded.

This step will never come.

There has been no movement at the knock on the door.

That phone call didn't come.

That door light never comes on.

Dear father, have you forgotten?

My break time: 5: 00 a.m.15.

At five o'clock, gently walk out of the room.

The door diagonally opposite is closed.

Don't move, quietly lift your left foot.

Move your right foot slowly for fear of cricket in the corner.

Stop its sound, the wind-

Blowing weakly from the window.

The earth waves after the rain, curled up.

It's wrapped in my heart, father-

Did I send you to that mountain the day before yesterday? It was on fire.

Did it burn your soul?

Gently unscrew the cold door lock.

Empty room, your snoring is still ringing.

That lesson plan, in the wind

Try to turn over the next page, every sigh

Always fall down in helplessness, the next page.

Always blank.

Trembling one after another, but calling softly-

Dad, dad

The empty heart has been waiting.

Looking back, the hall was still so quiet

Walk slowly to the window and press the light.

Bright, gently close the window door.

My heart keeps calling: Dad, where are you?

The crow of chickens in the distance is still so loud.

It is still so quiet outside the window.

Press the street lamp in front of the door, and the domestic dog will suddenly be far away and near.

Keep calling: woof-

Pack your bags and look at your father's bedroom.

Still so warm, out of the door.

Without my father's advice, my schoolbag is much heavier than usual.

The shadows are getting longer and longer, and the yellow leaves are falling.

I always want to light the fire when I fall at my feet.

Standing on the side of the road, the distant whistle

A faint sound, a sigh

Stretch, stretch, south snake wind

Heart rolling: once in spring and once in autumn.

A figure suddenly appeared in front of us, that is-

Father looked back: a window

A pair of eyes, a wave

bless

Let me go through 32 years of wind and rain

Today, this lamp

I don't know when it will light up, or when it will light up.

Or stay on until evening, which worries me.

Looking back, the lights in the distance

Always shining under my feet