A plan is the detailed rules, steps and arrangements for implementing a specific action. Then the question is coming, how should the plan be written? I brought you a sample of sales planning scheme, I hope you like it!
Model text of sales plan scheme 1 off-season work plan of warehousing department for 20__ In order to create miracles and realize the company's strategy and performance development, the following plans are formulated:
First, the main points of the plan:
Off-season sales after poly-cost-effective.
Second, the goal:
Slow and steady, create miracles.
Third, the specific steps:
1. Innovating and developing new products and leading the food trend must be discussed by the purchasing team together with everyone.
2. Learn from the combination of Wal-Mart Sam store sales model and e-commerce (future vision). With a physical store, buyers can buy nearby or stay at home.
3. Book some bulk goods. If the shelf life is long, you can reserve more in case of shortage. (When the order quantity is large, manufacturers should make preparations in advance to reduce the pressure on warehouse personnel. )
4. A good working environment with environmental sanitation can enable employees to give full play to their work enthusiasm and clean regularly.
5. Training All warehouse personnel shall be trained in ERP system and office software.
Model essay on sales planning scheme II
Section 1 Daily Code of Conduct
I. Attendance system
1, schedule:
Working hours are 8: 30- 18: 00 every day, including 9: 00- 12: 00 in the morning and 12: 00- 13: 00 at noon. According to the reception order, at least two sales representatives are on duty in turn, and the rest can have a rest. The working hours in the afternoon are13: 00-18: 00.
If it is the peak sales season, the company can implement the two-shift work system, and the specific time will be decided separately.
2. Attendance should be automatically swiped.
Second, the vacation system.
1. The supervisor and the site supervisor take turns to take a day off from Monday to Friday.
2. The property consultant adopts the system of taking turns to rest. In case of special circumstances or temporary leave, you must ask the director for leave in advance and rest after approval.
3. If you have something to ask for leave, you should write a leave report, indicating the time and reason (personal leave and sick leave) which can only be approved by the director; If you can't go to the company to perform the formalities when you are sick, you must call to fill in a leave note in the future; If you are sick for more than three days, you must open a hospital certificate. Leave for more than three days must be approved by the company leader.
5. The person who asks for leave must cancel the leave at the site supervisor on the first day after the holiday.
6. All sick leave/personal leave forms will be summarized and filed at the end of the month and reported to the company's finance department as one of the assessment contents.
Third, gfd.
1. All _ _ employees must wear the uniform of the company, keep the clothes clean and fresh at all times, wear work cards and establish a good company image.
2. Men wear suits, light-colored shirts, ties and black shoes; The lady is wearing a suit or skirt, a light-colored shirt and black shoes.
3, men's hair should be trimmed frequently, keep the length of the hair feet, so as not to lose ears, collars, beards, and trim the face every day.
Ladies are not allowed to perm or dye their hair. The length of hair should not exceed the upper part of the waist. Wash your hair frequently and comb it neatly before going to work to ensure that there is no dandruff.
5. Ladies are not allowed to wear heavy makeup, but can wear light makeup, which makes people feel natural, beautiful and energetic; Do not paint your nails and keep your hands clean and hygienic at all times; Don't wear accessories other than watches and rings; Don't use strong perfume.
6. It is recommended to take a bath every day and change clothes frequently: shirts must be changed once every two days and once a day in summer to avoid sweating or other odors.
7. Hairstyles and colors should not be too avant-garde, but moderate.
8. Ladies should pay attention to their walking posture, standing posture and sitting posture when wearing skirts.
9. Don't eat spicy food with heavy taste for breakfast and lunch to keep your mouth fresh; Make up your makeup after lunch and check your mouth for foreign bodies.
Fourth, the code of conduct
1, all business personnel of the company should love their jobs, study marketing skills hard and constantly improve their business level.
2. The staff of this department should obey the command and arrangement of the superior and immediately follow the decision of the superior; If you have different opinions, you should tell them frankly or make a written statement afterwards.
3. Colleagues should live in harmony, respect each other, be United and friendly, be modest and give and take, and actively communicate and coordinate.
4, strictly abide by the schedule, don't be late, don't leave early, don't string, don't take off the job.
5. Use polite language in the _ _ area. Don't swear, swear, shout nicknames or shout people loudly.
6. It is forbidden for male and female salespeople to play, laugh and chase in the sales area, which will affect the company's image.
7. It is forbidden to sit on the chair armrest or model booth at will in the _ _ area.
8. It is forbidden to use hands-free phones and make phone calls, and personal calls shall not exceed 3 minutes at a time.
9. During working hours, don't put on makeup in front of customers, and don't eat chewing gum and other foods in the sales area; Do not read newspapers, magazines, etc. Unless a time is specified.
10, staff cups and personal belongings are not allowed to be brought into the reception area, only in the lounge.
1 1. Don't talk about colleagues' privacy or small talk during work hours.
12. Playing cards, playing video games and doing other private things are strictly prohibited during working hours.
14. Business personnel and property consultants are not allowed to trade with corporate customers or serve competing companies for private purposes, thus harming the interests of the company.
Section 2 Customer Reception System
First, customer telephone consultation
1. Before the phone rings for the third time, pick up the receiver and use the unified language (Mandarin) "Hello, this is the real estate supermarket, please go ahead".
2. When answering the customer's phone, be sure to make a phone record, which will be recorded by the answering staff, and then filed for tracking.
Second, customers come to consult.
1. Customer's door-to-door consultation The property consultant receives the door-to-door customers in turn according to the established order.
2. The reception order of business room and residence is self-contained and not confused with each other.
3. The property consultant appointed by the customer does not occupy the sequence.
4. Due to official reasons, the property consultant missed the sequence and can be arranged by the supervisor to make up; Answering the phone is not a sequence.
5. After the customer enters the house, the property consultant must be greeted with a smile, take the initiative to attack, and receive in an orderly manner: ask about the intention, lead the introduction of the sand table, sit down, pour water, distribute information, explain to different people, listen to the customer's opinions, negotiate, follow up, promote members, lead the house inspection, assist the developer to sign the contract, and provide after-sales service.
6. When the customer leaves the _ _ center, the receptionist must personally send the guest to the elevator, and thank him for being polite. Customers and peers should be treated equally and should not be treated differently.
7. If the customer comes to the door for the second time and gives the name of the last receptionist, the original receptionist who is not specified at this time shall not turn around and leave, but shall politely arrange the customer to sit down, pour water and notify the designated receptionist to receive (if the designated receptionist is absent, the supervisor shall be responsible for arranging the reception).
8. If the customer visits for the second time, but does not actively instruct the receptionist, it is regarded as a new customer. The reason is that you didn't impress the customer at the first reception and didn't finish your work at home.
9. Old customers come to the developer to see the site. If conditions permit, they shall not refuse for any reason. The receptionists should go together and pay attention to protecting the safety of customers. If you can't be in two places at the same time for some reason, you should explain to the customer or coordinate with the manager/supervisor.
10. After the customer leaves, the materials left at the negotiation table should be cleaned up and reclassified immediately, and the remaining materials (such as paper cups, soot, etc.). ) should be cleaned up and fill in the customer statistics to prepare for the next customer.
1 1. Every property consultant should be responsible for the whole process from reception to transaction to after-sales service.
12. The property consultant during the vacation can handle the work left over from the previous period or assist other property consultants, but it is not allowed to participate in the reception of new customers independently on _ _ _.
13. If the problem in the sales process is unclear, be sure to ask the manager/supervisor or consult relevant departments. If it can't be solved that day, you must submit a written report to the director/supervisor to summarize the solution.
14, it is forbidden to quarrel and expose each other's weaknesses in front of customers.
15, it is forbidden to dispute the ownership of customers in front of them.
16, during the reception, adhere to the principles of unified project introduction, unified preferential ratio and unified working attitude, and it is strictly forbidden for sales personnel to make any promises to customers without authorization.
Section 3 Regular Meeting System
1. In order to strengthen the management of sales work, regular meetings are held.
2. The types of regular meetings include:
(1) Meeting every day.
② Weekly meeting.
③ Monthly summary meeting.
3. Zhaohui:
Time: 9: 00-9: 20 every morning.
Model essay on sales planning scheme 3
I. General principles
(1) In order to realize the continuous improvement of hotel performance and the all-round development of employees, establish an effective performance appraisal mechanism, strengthen the cooperation ability among departments, and improve the hotel management mechanism, this scheme is specially formulated.
(2) This performance appraisal scheme is applicable to the performance appraisal of employees in all departments of this hotel.
Second, the purpose of the assessment
At present, performance appraisal has become a highly valued link in enterprise human resource management. The so-called performance appraisal is the evaluation of "performance" and "efficiency", and "performance" is the performance of employees. In hotel management, the important role of performance appraisal can be analyzed from three aspects: hotel strategic development, human resource management and operation management. First, through performance appraisal and corresponding management, we can improve the core competitiveness of the hotel, adjust the hotel's business strategy, and link the short-term goals with the long-term goals of the hotel. Secondly, it is a powerful tool to support human resource management, providing a way to understand employees as the basis for salary or bonus adjustment, reward and punishment, promotion or demotion; Third, it is a necessary communication channel for business management. Performance appraisal brings all employees into management activities, which becomes a doorway for managers to better understand the hotel operation and organization, and is also one of the ways for employees to participate in hotel management. It is hoped that through the implementation of the performance appraisal system, the comprehensive performance appraisal results of the hotel itself and its employees will be used as the basis for receiving monthly bonuses, selecting outstanding departments and issuing them at the end of the year.
Third, the evaluation principle
In order to give full play to the information feedback function of performance appraisal on the operation and management status of hotels at all stages and guide the work of various departments, performance appraisal should follow the following principles:
First, the principle of clarity and openness. Transparent and open evaluation contents, evaluation standards, scoring rules, evaluation procedures and evaluation results will form a correct orientation for all departments of the hotel and form a healthy competition mechanism within the hotel.
Second, the principle of objective evaluation. In the process of performance evaluation, the evaluator should make an objective evaluation of the evaluated person, truthfully fill in the relevant evaluation materials, and should not bring personal subjective factors and emotional color, so as to "speak with facts" and make an evaluation based on objective facts. Secondly, appraisers should compare with established evaluation standards, not between people.
Third, the principle of timely feedback of evaluation results. After the evaluation results come out, the evaluation results and comments must be fed back to the appraiser himself in time, otherwise it will not play an educational role in the evaluation of employees. While feeding back the evaluation results, we should also explain the comments to the appraisers, affirm the achievements and progress of employees, explain the shortcomings and provide the direction for future efforts.
Four. Evaluation content and standards
(1) Assessment time: 1. Monthly assessment: the current month is the deadline, and the specific assessment will be carried out from 25th to 30th of each month.
2. Annual assessment: February 20th 65438+February 25th every year.
(2) According to the accounting of the hotel management by the Finance Department, the performance bonus for the management department is set, and the logistics department draws the bonus according to a certain proportion.
(3) Employees and managers who have not become full members do not participate in the monthly performance appraisal.
(four) assessment content and standards:
1. Work attitude (4 points for each item, with a total score of 20 points)
A seldom arrives late, leaves early and is absent, and has a serious work attitude.
Never run away or get tired of work.
C language is agile and efficient.
Obey the instructions of superiors
Timely and accurately report to the superior.
2. Basic ability (3 points for each item, total score 15)
A is proficient in the work content and has the ability to handle affairs.
Grasp personal priorities.
C. Be good at planning the steps of work and make positive preparations.
D strictly abide by the principles of reporting, liaison and consultation.
E in the established
3 business level (4 points for each standard, with a total score of 20 points)
There are no mistakes in the work, and it is very fast.
Excellent ability to handle things, right?
C is diligent in sorting out, rectifying and checking his own work.
Do your job well.
E can complete new work independently and correctly.
4. Sense of responsibility (3 points for each item that meets the standard, total score 15)
Strong sense of responsibility, truly complete the delivery work.
B Even if it is a difficult job, as a member of the organization, I dare to face it.
Try to handle things carefully and avoid mistakes.
Predict the preventability of faults and put forward preventive countermeasures.
Do things calmly, don't get emotional.
5. Team spirit (3 points for each item, total score 15)
Cooperate with colleagues and work in harmony.
Attach importance to coordination with colleagues in other departments.
Willing to help colleagues at work
Actively participate in the activities organized by the company.
E has a sense of collective honor
6. Self-awareness (3 points for each item, total score 15)
A Review your own strength and learn new industry knowledge and vocational skills.
B. Look at yourself and the company's future from a broad perspective.
C does he listen to others' suggestions and opinions with an open mind and correct his own shortcomings?
D show enthusiasm and upward mental state, and don't pour out work dissatisfaction.
Even if it is extra work, sometimes I will think and make suggestions.
(V) Evaluation grade: The evaluation results are divided into four grades of ABCD.
Grade A monthly exam is above 85 points.
Grade B monthly assessment is above 75 points.
Grade C monthly assessment is above 65 points.
D monthly assessment is below 65 points.
Note: Annual assessment is divided into monthly assessment average score plus sum!
(6) Pay special attention to:
1. In order to encourage employees to serve the hotel for a long time, employees who have been employed for more than one year will be given extra points in the annual assessment, with employees who have served for one year 10 and employees who have served for two years 7 points. (This bonus will be added separately on the basis of the total score of employee assessment, not limited to the total score 100).
2. Employees' missed punching can be offset by asking for leave (it can't be offset by being late and leaving early), and taking leave is no longer enjoyed.
3. Employees who participated in various activities and won honors on behalf of the hotel in that year will be rewarded with 4 points. (This bonus will be added separately on the basis of the total score of employee assessment, not limited to the total score 100).
Verb (abbreviation for verb) evaluation procedure
(1) The Human Resources Department issues annual and monthly employee assessment notices according to the work plan.
(2) Each department shall set up an evaluation team (composed of the first person in charge of the department, the executive general manager and the general manager) to conduct various evaluations on the employees of this department.
(3) The department adopts the evaluation standard and quantifies the score according to the evaluation method.
(IV) Summary by the appraisee, and other relevant supervisors at all levels prepare appraisal opinions for lower-level employees.
(5) Summarize the assessment scores. The total score is between 1 and 100. Accordingly, ABCD is divided into four grades, and the assessment form must be accompanied by summary comments.
(6) The assessment results shall be reported to the Human Resources Department and stored in employee files.
(seven) after the evaluation, it is necessary to solicit the opinions of the evaluation object.
(VIII) Each department submits the results of employee performance appraisal to the Human Resources Management Department.
(9) The evaluation team members of each department shall organize the evaluation in strict accordance with the company's performance evaluation ability and standards.
Summary and analysis of performance appraisal of intransitive verbs
(a) the objective fairness and credibility of the analysis and evaluation results.
(2) Further check the accuracy of the evaluation results and publish the evaluation results to employees in time. ...
(3) Summarize the problems existing in the evaluation process, so as to improve the evaluation scheme before the next evaluation.
Seven. conclusion
The above performance appraisal scheme has been implemented since June, 20__, 1. I hope that all departments will carefully arrange the members of the evaluation team to organize the evaluation within the specified time, and hope that all employees will actively cooperate and participate in the evaluation work.
The development of a company, a team and the company needs to rely on the joint efforts of the team to forge ahead. I hope that the employees of all departments will unite and cooperate to promote the company's development and let themselves get all-round development. Finally, I wish our team unity and forge ahead and a bright future for our company!
Model essay on sales planning scheme 4
In order to improve the performance of each department, constantly improve the working ability of employees and achieve practical results in work, through the performance management of employees in actual work, every employee is clearly familiar with his responsibilities and work objectives, as well as the completion of his own work objectives by the department. Finally, the management requirements of the hotel will be realized, so that the hotel can achieve the best management state. The Administration & Personnel Department has formulated a monthly performance appraisal scheme based on the hotel's current situation. The specific operation methods are as follows:
First, the purpose of the assessment
Through performance management, the performance of the department and the working ability of employees can be improved, so that employees can perform their duties better and achieve the best working state, and the hotel can also achieve the best operating state.
Second, the implementation time.
Third, the evaluation object
Hotel staff
Fourth, the evaluation method.
1. In order to implement performance management simply and effectively, the hotel conducts performance appraisal at three levels, namely, basic staff, basic management (foreman, supervisor) and management (department manager), and the appraisal ratio is 30% of the total salary.
2. The evaluation of employees' work and performance is the score coefficient respectively.
3. The administrative personnel department shall set a unified assessment score according to the performance results of different levels. In an assessment cycle, each employee's performance evaluation result will be his own score as the result of job assessment. The fractional coefficient consists of a fixed score 100 and a floating score of 20. When employees performed very well in that month, the highest score was 120.
4. The rewards and punishments of employees directly correspond to the changes of scores;
5. Every month, employees will first evaluate their work performance this month, and then the superior leader will make an evaluation. The assessment results of basic employees and basic management will be signed by the department manager and submitted to the Human Resources Department for review.
6. Due to the different tasks and characteristics of each department, in the assessment of work skills, work ability and work effect, each department is allowed to increase the work content index with departmental characteristics, but it must be reported to the administrative personnel department and approved by the general manager, and it shall not be changed at will.
7. The department manager's assessment consists of two parts: responsibility target assessment and management target assessment (see the department manager's performance appraisal form for details).
Verb (abbreviation for verb) Time and form of evaluation
Before X of each month, the management at all levels of the hotel will conduct a written performance evaluation.
Application of intransitive verb result
1, and the assessment results are used as the basis for selecting outstanding employees of the month.
2. The evaluation criteria are:
120 is excellent, and employees will receive performance reward 1: 1.2 (not exceeding10% of the total number of departments); 119-100 Excellent; The employee will receive a performance bonus of 1: 1. 1 (not exceeding 12% of the total number of people in the department).
If the score is 99 -90, the employee will get 100% performance pay.
Pass 89 -80 points; Employees will receive 80% performance pay (no more than 65438+ 00% of the total number of departments); If the score is lower than 80, the employee will get 70% performance pay (no more than 65438+ 00% of the total number of departments). Those who fail to pass the examination for three consecutive months will be demoted, demoted, dismissed or not given a salary increase for half a year; Those who pass the examination for three consecutive months will be given promotion and promotion awards.
3 assessment results as an effective basis for post adjustment (up and down) and salary adjustment.
4. The assessment results will be filed in the employee's personal files.
5. The assessment results will be used as the basis for the performance-based salary payment of employees.
Model essay on sales planning scheme 5
With the arrival of the May Day Golden Week, many liquor manufacturers are doing their best to promote this festival. With the adjustment of the production structure of liquor industry, liquor industry has a new development trend. When the festival comes, the first thing manufacturers should do is to make a good liquor marketing plan.
1. A detailed branch, liquor marketing plan, the marketing channels of its products are similar to those of ordinary liquor, but not the same. According to local cultural conditions, it is necessary to supplement the core special channels suitable for wedding wine sales.
(a) the main conventional channels are:
Shang Chao 1
2, large and medium-sized catering industry
3. Traditional distribution channels (wholesalers, large retail stores, etc.). )
(2) liquor marketing planning scheme: the choice of special channels for wedding wine;
1, wedding photo studio.
2. Marriage Registry of Civil Affairs Bureau. Government agencies are generally not allowed to plan thldl.org.cn for commercial promotion and marketing, but they can implant product information in the minds of target groups through many preconceived information introduction methods.
3. Wedding service company. The basic operation idea is the same as that of "wedding photo studio", but it can be done more professionally and the service is more thoughtful and meticulous, thus improving the brand trust of the target consumers.
4. Famous local candy distribution points or shops. Many wholesale departments or stores are no longer a simple concept of "channel", and a large part of their functions are end customers and the main places for consumers to buy wedding wine and candy.
In some areas, because many banquets are held at home, local famous chefs are also a link that cannot be ignored.
(C) do a good job of optimizing the combination of core channels, liquor marketing planning interactive publicity:
1, taking the conventional channels as the image display point in the early stage of product entering the market, and extending to the product purchase support point in the late stage of product entering the market.
2. Take the special channel for wedding wine as the contact point of target customers, and through strict interest line design, turn the special channel into a direct communication point between products and target customers, and strengthen the word-of-mouth publicity effect of products. Promote target customers' trust and acceptance of product brands.
3. Through the reasonable combination of conventional channels and special channels, consumers' confidence and trust in the brand can be rapidly enhanced, and the ultimate goal is to realize interactive marketing.
Second, the liquor marketing planning scheme must grasp the design of interest lines to improve the enthusiasm of all employees.
1, the design of the target customer's interest line, to improve the competitiveness of products among many competitive brands.
2. The interest line design of traditional sales channels promotes the rapid entry and listing of products, while taking into account the interests of the first entry and delivery of products.
3. The interest line design of each link of the special channel ensures that the information and confidence of the first contact with the target customers are delivered in place, deepens the image of the brand in the eyes of the target customers, and promotes the later purchase behavior.
4. The interest line design of internal marketers. A good design strategy of marketing staff's interest line can often achieve twice the result with half the effort.
Three, liquor marketing planning scheme should not only promote the promotion policy in the market, but also take into account the interests of all parties.
Because wedding wine is greatly influenced by word-of-mouth communication in the market, it is random. Therefore, when promoting the wedding wine market, we should not only consider reasonable media publicity, but also cooperate with some interactive promotion policies to improve the thrust of the products in the sales process and the attractiveness of customers to buy. However, the interests of all parties must be taken into account when formulating sales policies.
1, Shang Chao's promotion policy should not be too big. Excessive promotion policies will affect the sales performance and enthusiasm of the catering industry (although some products are made through different channels, they will cause resistance).
2. Large-scale promotion policies will also seriously affect the interest line design of special channels. Enterprises have only two choices, either to reduce the interests of special channels or to invest money.
The author once saw the wedding banquet launched by Zhanggong Liquor Industry in a certain place, and made a bundling sales policy of 1 month/5.8 yuan/bottle in the supermarket. As a result, about 4 bottles were sold every week, mostly because consumers thought it was cheap. The introduction of this sales policy has seriously deviated from the initial positioning of the product, and the final result can be imagined.