Carrefour is the pioneer of hypermarket format, the largest retailer in Europe and the second largest international retail chain group in the world. Carrefour was established in France on 1959, and the first mass market store opened in France on 1963. Now it has more than 1 1000 operating retail units, covering 30 countries and regions around the world. Its business philosophy is to provide consumers with all kinds of consumer goods needed in daily life with low prices, high-quality customer service and comfortable shopping environment.

Carrefour adheres to the "localization strategy" and establishes joint ventures with local enterprises. China holds 30%-45% of the shares and has established good cooperative relations with more than 20,000 local suppliers. Carrefour has cultivated a large number of local talents after 18 years of localization development. At present, more than 99% of Carrefour's employees and 97% of its store managers come from China, and 99% of its products come from China.

Carrefour's profit model

1. Store entry fee: Any brand that wants to settle in Carrefour must pay a certain store entry fee to Carrefour according to its brand awareness. The so-called threshold, you have to sell things here, no problem, bring money.

2. Stacking fee: The so-called stacking fee is a pile of goods placed in the aisle when a product is promoted, which can attract people's attention. Want to take this opportunity to sell your goods and take money!

3. Promotion fee: If a supermarket wants to be popular, besides the neighborhood with good geographical location and greater radiation, the price is definitely the most important. Ordinary people like to buy cheap goods when things are the same. Therefore, Carrefour requires every brand that enters to publicize its products regularly. Even some products, such as one yuan of rice and two yuan of eggs, are given to the people at the expense of suppliers.

4. Festival fee: Every holiday, the supermarket always holds some activities and sends out some holiday flyers. The wool is on the sheep, and suppliers have to pay for activities such as "Hot Pot Festival" and "Valentine's Day".

Reference to the above content: Baidu Encyclopedia-Carrefour Group