Xiao Lihua, Vice President of Alibaba Group and President of Alibaba Cloud Intelligent New Retail Division
Looking at the development of retail industry, the key to the development of the whole industry is reflected in two levels. From the industry level, the core lies in efficiency and cost; From the demand level, the core lies in products and experiences. With the new generation of online consumers' world becoming more complex, fragmented and changeable, it is becoming more and more important to completely digitize business operations and improve the conversion rate and reliability of business decisions and business goals. Based on the profound understanding of the current retail industry reform and the change of retailers' roles, major retailers have put forward the interpretation of the concept of retail transformation and upgrading.
"New Retail" in Alibaba Cloud
Ali's new retail concept began at the Yun Qi Conference in 20 16. By definition, new retail is a data-driven pan-retail format centered on consumer experience. Its characteristics are "heart-oriented", "retail duality" and "retail species explosion", which also means the reconstruction of people and goods yard; Different from any previous retail reform, the new retail will truly realize the reverse traction of consumption patterns through the deep combination of data and business logic. In the enterprise cloud, it is the comprehensive digitalization of user behavior, user cognition and relationship chain; On the user side, it is a comprehensive digitization of users' electric shock, consumption scenes and consumption behaviors.
The "new retail" upgrade of retail enterprises is mainly reflected in the transformation of enterprise organizational structure and decision-making mode, data-driven decision-making and operation, flat and flexible management of supply chain, improvement of new product research and development mode, integration of business innovation and technology, improvement of warehousing and logistics system, upgrade of consumer-oriented service and integration of sales channels. Alibaba also proposed at its eco-conference to integrate 1 1 elements of brand design, development, marketing, channel service, logistics, finance and other sectors to provide a more comprehensive solution for new retail enterprises.
"New Retail" Report Card
From June 5438+1October 65438+1October 0, this year, the blueprint for the digital intelligent transformation of the new retail chain was launched by the first business conference, to the digital intelligent transformation of five stations. After several months of all-out efforts, Alibaba Cloud New Retail has submitted and verified nearly 100 joint solutions with its partners, of which 22 have successfully passed the certification, covering commodity manufacturing, logistics and logistics.
Eagle Cloud Intelligence was founded on 20 18. Although it has not been established for a long time, it has created great value for the retail industry through cooperation with Alibaba Cloud. Based on Alibaba Cloud Internet of Things and Internet cloud platform technology, they provide "project insight and competitive joint solutions" for large commercial spaces such as shopping centers, and through the deep combination of big data and business logic, they build a closed loop of business data, online and intelligence.
Win Cloud Smart Order Signing Ceremony
Guangzhou Jiazheng Square is a very successful case. Through this project insight and competitive joint solution, the practice of digital operation of Jiazheng Plaza customers has achieved remarkable results. The current number of members identified by digital means in Jiazheng Square has increased from the previous monthly average of 200,000 to the monthly average of 1.7 million, an increase of 4.35 times. The advertising marketing service income brought by data application increased by 60% compared with the previous year, and the rental income increased by 65,438+05%.
Mr. Song Yihuang, CEO of Eagle Cloud Intelligence, mentioned when sharing: As the owner of a shopping center, through the concepts of network collaboration and data intelligence, we can study the ecology of merchants and customers in all aspects of investment promotion and diversified operation of shopping centers in order to create better value.
Kangaroo Cloud, established three years ago, is also a very important partner of Alibaba Cloud. Kangaroo Cloud, as a practitioner of data intelligence, has joined hands with Alibaba Cloud to create an intelligent cargo assembly solution. This scheme guides stores to adjust the product display and regional configuration, and opens a consumer-centered product assembly mode, further improving the efficiency of stores and opening a product assembly revolution. At present, many brands, including Li Ning, have begun to use smart product assembly solutions and achieved good improvement results.
Kangaroo Cloud Solution Sharing
In this relationship of integration and integration, Alibaba Cloud and its partners are mutually beneficial and win-win. It is understood that Alibaba Cloud will release more joint solutions to support the transformation and upgrading of full-link digital intelligence of retail enterprises in September.
At the star selection meeting, Shen Tao, general manager of Alibaba Cloud Intelligent Global Ecology Division, pointed out: "There is a vast blue ocean waiting for us ahead. Let's unite to form a real core force, make the new retail industry bigger, do a good job in the company's business, and become an example for the whole industry and even the whole world. Alibaba will always stand with its partners, constantly improve the benchmark of new retail and become the absolute leader in the industry. "
The turning point of all-round access to the cloud has arrived, and the new retail era has quietly arrived. Enterprises need to optimize the commercial value chain, reduce the cost of obtaining customers, and optimize the operational efficiency (flow efficiency, data efficiency and cognitive efficiency) based on consumer sovereignty and user cognition; At the same time, technological innovation and brand-new channel distribution strategy will redefine the retail industry in the next decade. Alibaba Cloud will also firmly implement the principle of "being integrated by partners", join hands with more industry partners to accelerate the integration of capabilities, and jointly drive the digital and intelligent transformation process of the new retail industry in China!