Where AE is the abbreviation of Account Executive. A professional advertising AE is a super salesperson+senior customer service+primary marketing planning+media consultant+market researcher, who should have comprehensive advertising marketing knowledge, track the whole process of advertising production and launch as a whole, and do basic market research and effect evaluation.
A professional advertising AE personnel should have comprehensive advertising marketing knowledge and follow the whole process of advertising planning, design, production and delivery. To be an AE, you need to have the ability of accurate judgment and reasonable suggestion, process management, teamwork, customer service, creative judgment, strategic thinking and financial management.
Professionalism:
A good attitude is the basis of creating a gold medal AE, and professionalism is the key to the success of advertising AE. We divide career promotion into three parts: primary promotion, advanced promotion and advanced promotion. Primary upgrade is very helpful for newcomers who are interested in the development of advertising industry; Advanced upgrade is to provide promotion guidance for AE who has been engaged in advertising industry for 2 ~ 3 years to improve their business ability.
Advanced promotion is a career development plan for AE who has been employed for more than 5 years, and everyone can adjust it according to their actual situation at different stages. Newcomers who have just entered the advertising circle feel that everything is new, and the challenge of AE work attracts more and more young people to join this profession.
The characteristics of AE work do not allow wasting a little time and require AE to enter quickly.