Qin Chunming is not a director of Haier, but the general manager of Haier's nationwide sales of refrigerators and freezers, and one of the founders of Haier's exclusive store sales system. After eight years of hard work in Haier Group, Qin Chunming switched to the wine industry. Qin Chunming won the support and love of leaders at all levels, the trust and welcome of consumers, and the full cooperation and support of employees and colleagues in the process of establishing top wineries in China. In 20 12, following the principle of international naming system of origin, Qin Chunming founded Gaoya Xianyue brand, named dry red after the grape growing place, and successfully applied for registration in the Trademark Office of the State Administration for Industry and Commerce.