Zhang Hongchao, 65438-0978, a native of Shangqiu, Henan Province, is the founder, legal representative and chairman of Mixue Ice City, and graduated from henan university of economics and law. 1998, Zhang Hongchao opened a cold drink shop in Zhengzhou, Henan Province, which was also the predecessor of Mi Xue Ice City.

After more than 20 years of development, Mixue Ice City has more than 25,000 stores nationwide, covering 3 1 province (city, autonomous region) and actively exploring overseas markets. 2023165438+1October 18 was selected as the top 500 Chinese brands in 2023, ranking 487. In June 5438 +2024 10, Mixue Ice City submitted a listing application to the Hong Kong Stock Exchange.