Dong Yimeng is a precocious and steady person. He started trading stocks in his senior year and earned his first bucket of gold. When he was in college, he started his own business, entered the Internet field, and created China's first online drama "Primary Colors" with his own prototype. With indomitable spirit, he spent the most difficult year of starting a business in 2002, one step at a time, and became the chairman of Wan Wan Company at the age of 27.

Chinese name: Dong Yimeng

Nationality: China.

Ethnic group: Han nationality

Occupation: entrepreneur

Graduate school: Jilin University

Representative works: primary colors

Education: Bachelor's degree

Gender: male

Personal profile

20 10 wealth: 30 million yuan

Rank in 2009: 25

Wealth in 2009: 6.5438+million yuan.

Location: Changchun City, Jilin Province

Main business: Internet application.

Founder: Changchun Yimeng Electronics Co., Ltd.

He began to invest in the stock market from high school to accumulate venture capital; I set up my own entrepreneurial team just after I went to college; In his freshman year, he produced China's first online drama, which shocked the whole country. In his junior year, he owned his own electronics company and became the chairman of a college student. After graduation, he became the youngest vice chairman of the General Union of Software Enterprises in Changchun Software Park. Today, he owns a high-tech enterprise with a scale of nearly 10 million yuan. It has been crowned with many admirable reputations-"Pioneer of College Students' Entrepreneurship", "The First Entrepreneur of Northeast College Students", "Winner of China Youth Award with Most Entrepreneurship Potential" and "Model of College Students' Entrepreneurship". However, he was not intoxicated with yesterday's achievements. He didn't stop making progress every day. He is 27 years old and will be an immeasurable future star. He is Dong Yimeng, a former leader of college students' entrepreneurship, and now the chairman of ten million companies.

Entrepreneurial process

Start a business early. He started in high school.

Zhang Ailing once said: "Be famous early!" This sentence is not too much for Dong Yimeng, because he was famous all over the country in college. However, in his entrepreneurial process, we will find that he is ahead of too many peers and even predecessors. For him, when we use Zhang Ailing's words to describe him, we prefer to use another sentence to describe him, that is, start a business as soon as possible!

Dong Yimeng was born in an ordinary family in 1980, a real "post-80s generation", but his ideology far exceeded the limitations of his era, so he can be said to be a precocious child.

In high school, Dong Yimeng was a very lively and intelligent high school student. He has a mature face and an unusually calm smile. When discussing things with others, he often "talks nonsense". He seems to have a natural sense of resistance to the educational model he has accepted, and feels that he should not grow up step by step. Everyone goes to high school and college, and then goes to find a job. This slow development model is unwilling to accept, because he has his own dreams. Although he didn't know what to do at that time, he always told himself repeatedly-I won't live like this all my life. After finishing college, you can't just look for a job, you should have your own career.

During the winter vacation of freshman year, Dong Yimeng was suddenly attracted by the hot stock market. He saw a group of adults who were crazy about stock trading in the securities company. Dong Yimeng has a great impulse in his heart. I want to learn stock trading, then venture capital, and I can do my own business in the future. However, he has no money in his pocket, his family is not rich, and he will not give him money for stock trading. So Dong Yimeng started his first "fundraising". He invited close classmates to discuss and encouraged them to take out the lucky money and join the stock market. The students were finally moved by his ideas and paid for his support.

He has been trading stocks since he was a sophomore. In the stock market, his young mood fluctuates with the rise and fall of the stock market. While studying hard, he studied hard the classics of stock trading. Later, due to the heavy schoolwork in high school day after day, he finally couldn't take care of both stock trading and study. He had to end his stock trading career. When he finished his stock trading history, he began to settle accounts and found that he didn't have much extra income and basically kept a loss. Although stock trading did not bring him wealth and won his own "venture fund", it strengthened his financial thinking, and more importantly, made him realize a crazy new industrial field-Internet industry!

It is in the process of stock trading that Dong Yimeng pays attention to both the domestic stock market and the Nasdaq stock market in the United States. At that time, the American stock market, internet stocks were experiencing a wave of skyrocketing, and it seemed that an Internet era was coming, and Internet entrepreneurship became the most attractive golden field. Dong Yimeng set a goal from the bottom of his heart: to enter the Internet, make his own website, and let his company's stock go to Nasdaq in the future!

After the college entrance examination, Dong Yimeng had an idea. In order to lay the foundation for his future career, he must draw a group of people with common aspirations and form his own entrepreneurial team. Only with the concerted efforts of Qi Xin can we succeed! Soon, he drew a group of like-minded friends and formed a team, and he became the head of the team.

He created China's first online drama.

1July, 999, in this hot summer, Dong Yimeng received the admission notice from Changchun Jilin University. He chose economics as his major because his goal was to become a successful entrepreneur.

When he started school in September, the first thing he did was to attract more outstanding talents to join his entrepreneurial team. He constantly encourages talented students to join his own entrepreneurial team, and he has got many good friends with the greatest sincerity. His team members have developed rapidly, reaching more than 100 at most, and his entrepreneurial team is mainly engaged in Internet business. They study together and study together. Everyone likes this big family that can improve each other. Many people didn't think at that time that their team had made great achievements later.

Dong Yimeng, a freshman, runs his own team silently. When he saw that his team was getting bigger and more mature, his inner fanatical entrepreneurial impulse was burning wildly, but he suffered from no one to give him start-up funds and let him take the first step in starting a business.

As the days passed, he told himself again and again that he could not go on like this and must attract other people's investment. So he began to organize his own team to shoot an online drama, that is, to put the video online for netizens to watch and see if anyone is willing to provide support to an "aspiring young man".

Thus, in 2000, an online drama called Primary Colors was born, becoming the first online drama in China. Primary colors is an online drama that describes the life of high school students. The prototype of the hero is Dong Yimeng, who is struggling to start a business. The content describes the story of two high school classmates, a man and a woman, who became bosom friends on the Internet. The behavior of male students is very perverse, and they even use their study time to speculate in stocks and enter the stock market to test the water. By observing the listed companies, they found a promising industry. Female students are often seriously autistic and live in their own inner world. The two met by chance on the Internet and became bosom friends on each other's life path, helping each other find themselves and rejoin the study life.

This online drama attracted everyone's attention as soon as it was born. More than 200 media, including Xinhua News Agency, CCTV, China Radio International and Sina, reported on it, but what everyone paid attention to was not the content, but that it was the first online drama in China.

Dong Yimeng has become a minor celebrity, and he is the first person in China's online drama, but his business plan is still not progressing.

It is difficult to start a business, and there are pains in it.

Although the success of primary colors did not achieve Dong Yimeng's original goal of attracting venture capital, it attracted entrepreneurs from Seattle China Business Network to start a business together. Their team, China Commercial Network, jointly operated E Changchun website, and his team really started to enter the field of e-commerce for the first time. With the background support of foreign commercial websites, the team he led quickly got on the right track and accumulated technical experience for later starting his own company. His team is growing day by day. From June 5438 to February 2000, their team successfully bid for the e-commerce portal of Yatai Company, a famous listed company in Jilin Province, with a total bid value of 2.4 million yuan.

In 200 1 year, due to Dong Yimeng's team's leading position in the field of e-commerce, he and his team won the "Changchun Emerging Venture Fund" of 654.38+10,000 yuan in the selection of entrepreneurial stars by Changchun municipal government departments. This "huge sum" kept Dong Yimeng and his friends awake all night. They immediately decided to set up a company named "Yimeng Electronics Co., Ltd." after Dong Yimeng, who will become the chairman of the company.

So Dong Yimeng, a sophomore at that time, began to apply for the company's business license. On September 1 day, 2006, he got his dream business license. Excited, Dong Yimeng quickly decided to lock his business in two aspects: main website construction and software development.

Dong Yimeng carefully selected more than a dozen people from the previous team to set up this company. But all employees, including himself, are students. Although these energetic young people are energetic, no one knows exactly how the company should be run and operated. Dong Yimeng, who is calm, learned about the organization and business process of similar companies through the Internet. After considering the nature and geographical factors of the enterprise, Dong Yimeng chose the company in an office in a development zone in Changchun at that time, set up the most advanced machinery and equipment at that time, and set the salary of employees at a high level.

A few days after the advertisement was released, Dong Yimeng's company received the first call for consulting business: a company in Changchun hoped that Dong Yimeng's company could make a corporate website for them. What this company didn't expect was that although Dong Yimeng's company was established for a short time, many technicians have rich experience in website construction and advanced technology. After some negotiations, Dong Yimeng won the order. Although the value of this single order is only three or four thousand yuan, it is the first order since the company started its business.

After a while, the business volume was very small. After summing up, Dong Yimeng found that the effect of attracting customers through advertising was minimal, and because the company invested too much in infrastructure, the liquidity quickly dried up. In less than three months, the venture capital of 654.38 million yuan was quickly spent. He had to decide to stop advertising investment first and move the company into an office area with relatively low rent, and the office area was reduced by nearly half. At this time, all the employees who followed him all the way offered to reduce their salary by half. The support of the employees moved him to tears.

Through his own understanding of the network, Dong Yimeng also proposed that the company should do a "composite media" project. In his own words, "the project proposed at that time was absolutely desperate. If the project is unsuccessful, it means that the business fails. "

In the following month, Dong Yimeng began to raise funds for the start of this project and the surrounding activities. However, the outcome of things is not optimistic, and the project has not been completed.

By the first half of 2002, the air in the company was filled with sadness, and the employees had to leave one after another. In the end, they almost left, leaving only Dong Yimeng, the vice president, and several part-time jobs. His business is in trouble.

Perseverance, hard work and success.

The great predicament did not defeat the powerful Dong Yimeng. After continuous reflection, Dong Yimeng and the remaining employees of the company decided to take the market as the guide and fully explore the Internet market in Changchun. Dong Yimeng runs this enterprise by himself. He started his "last battle" again!

At that time, all he had to do at work every day was to sit by the telephone and read the "yellow pages" and make phone calls one by one. There are hundreds of calls every day on average.

In June, 2002, a company invited bids to be an enterprise portal. Dong Yimeng took action immediately after receiving the information. He began to deeply contact and understand the company, positioning the overall image of the website. Finally, with technical and price advantages, he won the bid! In August 2002, the media website was officially opened.

This time, Dong Yimeng laughed again-this business made him earn 65,438+10,000!

With this successful start, his business in Changchun market quickly opened, his reputation spread far and wide, and his orders kept flowing. He has achieved great success in business. Since then, his company has been out of control.

By the end of 2002, the company's full-time employees had been restored to the original number, and elites in the industry, including technical and market developers, had been recruited again, and the business volume had also expanded several times. In more than two years, he accumulated millions of dollars in wealth. His company's business has included website construction, network promotion, software development, financial management software, SMS value-added services, network security solutions, genuine software procurement, hardware procurement and many other aspects. Sina, UFIDA Software and other well-known companies have become the company's partners. Due to its outstanding business performance, Yimeng Company was listed as the first batch of "double soft" certified enterprises by the Information Industry Department of Jilin Province. At the same time, he was recognized and supported by everyone and was elected as the vice chairman of Changchun Software Park Federation of Trade Unions.

From June 5438 to February 2003, Yimeng Electronics became the Chinese shareholder of lucky chance Information Company, and Dong Yimeng served as the CEO of lucky chance Company as the Chinese representative. June 5438 +2005 10, Yimeng Company signed an agreement with Sohu to jointly develop the special edition of Sohu Jilin area. In February 2005, Dong Yimeng was selected by the provincial government as "Jilin Province Entrepreneurship Model" and became the youngest provincial entrepreneurship model in history.

At the same time, Dong Yimeng led all employees of the company to develop a software that makes the company's website conform to the search rules of search engines, and named it "the boy who is good at money". In May, 2005, the company cooperated with Juheng.com, the largest financial website in Taiwan Province Province, and Caihuashe, a listed company in Hong Kong, and officially put "Good Money Boy" on the market, achieving sales of several hundred thousand yuan in just two months.

In 2005, Dong Yimeng began to develop the next generation search engine. He wrote his ideas about the next generation search engine into the business plan and won the first place in the Jilin Youth Entrepreneurship Competition. At the end of 65438+February in the same year, he also participated in the Youth Entrepreneurship Week of the Central Committee of the Communist Youth League on behalf of Jilin Province, and won the highest award "China's Most Potential Entrepreneurship Youth Award" in one fell swoop. The product "Good Money Boy" of Yimeng Electronics Company also won the "Silver Award for Entries".

Soon, their company's new generation search engine "deyeb" came out again, and dozens of media including Ta Kung Pao reported it. Professional online media such as Sohu and Tianji think: "deyeb may become another Baidu in the field of social search."

postscript

Today, Dong Yimeng, an enterprise with an output value of nearly 10 million yuan, has already changed from a depressed college student to a real rich man, and various beautiful auras shine on his head. For his success, he simply said: "Entrepreneurship may be just a chemical reaction. A person's personality, attitude and way of doing things all release some elements in the dark, which interact with external support, environment and opportunities to produce a comprehensive response. The final result is hard to say, but as long as you work hard, it will definitely pay off. "

In 2007, Dong Yimeng was awarded the nomination award of "China Youth Entrepreneurship Award" by the Central Committee of the Communist Youth League and the Ministry of Labor, and won the first Jilin Youth Entrepreneurship Award and the top ten entrepreneurial pioneers of the first college graduates in Jilin Province. In the face of these successive honors, his mind is still clear, and he knows that his road is still very long, because he is only 27 years old this year, and he can go further and further.