Brief introduction of strategic investment
Strategic investment refers to the capital expenditure that has a long-term impact on the future of the enterprise. It has the characteristics of large scale, long cycle, long-term goal based on enterprise development and phased investment, which affects the future and destiny of an enterprise. That is, investments that have a significant impact on the overall situation of the enterprise. Enterprise strategic investment generally refers to major investment activities that directly affect the competitive position, business success or failure and the realization of medium and long-term strategic objectives of enterprises. Typical strategic investment projects of enterprises include: developing new products, introducing new production technologies or production lines, entering new fields, mergers and acquisitions, asset restructuring, expanding production and marketing capabilities, and so on. This kind of investment usually has a large demand for funds, long return period and high investment risk. Therefore, the venture capital characteristics of enterprise strategic investment are often very obvious. Enterprise strategic investment is actually the product of market competition. The purpose of strategic investment by enterprises is to establish obvious competitive advantages and win the competition in domestic and foreign markets. The competitive position of enterprises in the market has been strengthened, and the realization and appreciation of enterprise value have been reliably guaranteed.