Editor: Tang Jiankui
Nature mattress design director and product manager? Grace Wai Wong
Nature Mattress Company is the first enterprise in China to apply natural mountain palm to mattresses by adopting modern production methods, and it is also the leading brand of mountain palm mattress in China. It has always been the first category group in the soft home industry and the first brand in the mattress industry as reported by China Brand Power Index (C-BPI) in 20 15 of the Ministry of Industry and Information Technology.
Grace Wai Wong, the design director and product manager of leading brand enterprises in the industry, has been very busy recently. The natural mattress market has been moving frequently recently, and new products such as "Elegance, Z3 and S3" have been launched one after another. Every product is the painstaking efforts of the product R&D department, and Grace Wai Wong, as a product manager, is most concerned about market feedback and consumer feedback.
When entering the interview and exchange session, Grace Wai Wong said: "Nature mattress has gone out of its own way, adhered to ecological sustainability, adhered to the direction of plant fiber materials, fully tapped the treasures of China's sleep culture, brought healthy sleep to people in China and even the world, and demonstrated the confidence of China's sleep culture."
In order to further help consumers understand the product concept of nature mattress, the editor-in-chief of China Enterprise Alliance Sohu invited Grace Wai Wong, the design director and product manager of nature mattress, to enter the press conference hall of China Enterprise Alliance Sohu to explain the way of "healthy sleep for the whole family" in nature.
A New Product of Nature Mattress-Comfortable S3 Series
Tang Jiankui: Has Miss Wang been in nature for many years? Are design directors and product managers under pressure?
Grace Wai Wong: I worked on brand image when I just graduated from college. I entered nature in 2009 and started to work as a designer. It has been almost 10 years now. Product structure diagram, packaging, appearance, etc. It is very heavy and trivial, and it needs some innovation, so there is work pressure. In particular, I later became a design director and then a product manager. There is no doubt that I think more from the macro perspective of industry and market.
To say that there is a lot of pressure, there is actually no pressure, and sometimes I am anxious. Nature mattress is pure natural, environmentally friendly and comfortable. Because of its obvious advantages in plant fiber performance, breathability, quietness and complete support, many consumers miss it because they don't understand it. From the cultural point of view, nature has fully explored the sleeping culture of China for thousands of years, especially the nutrients of "mountain palm culture", and then extended to the plant fiber culture, always emphasizing pure nature, emphasizing the unity of man and nature, and then using modern scientific processing technology to balance comfortable experience and scientific support, which is a rare boutique in mattresses.
Since I became a product manager, I have more opportunities to take the initiative to visit the market, and found that the communication between natural products and consumers is not enough. What we need to do is to let more consumers know more about natural mattresses, let mattress products speak more intuitively and let more consumers use natural mattresses.
A New Product of Nature Mattress-Comfortable S3 Series
Tang Jiankui: Mr. Wang, you just mentioned the "mountain palm culture" and there is a concept called "China Sleep". Can you elaborate on it?
Grace Wai Wong: Palm has been used in China for thousands of years. Palm coconut shell, palm mat and palm rope are widely used. People have long known the air permeability and moisture resistance of mountain palm materials. In the early 1980s, people who were looking for quality of life made mattresses with mountain palm ropes at home. The tradition of folk application of mountain palm is deeply rooted in "sleep culture", which is the cultural basis for our natural mountain palm mattress to open the market at first.
Later, with the development of the market, the brand connotation was extended, and the growth of wild palm was particularly slow. The development of natural mattresses is greatly restricted by raw materials, so we extend to the field of high-quality natural plant fibers, such as sisal, flax and jute. Expanding the applicability of high-quality plant fibers has always been our research and development direction.
From the perspective of China culture, for thousands of years, people in China have been advocating the "harmony between man and nature" and have a sense of closeness to pure natural things. The ancients in China made it at sunrise and stopped at sunset. The lifestyle and rhythm of modern people are mixed, which causes sleep disturbance. Our nature mattress advocates returning to nature and living slowly. In addition to establishing a comfortable ecological sleeping environment and good work and rest habits, it is also an important part of healthy sleep.
Nature mattress new products-comfortable S3 series description page
Tang Jiankui: Mr. Wang, according to your explanation, I have a general understanding of China people's sleep. Can you talk about the latest new products?
Grace Wai Wong: We just launched two new products in June, one is called Z3 and the other is called S3. These two products are very representative. The radian of S-shaped structure of spine in China is different from that in Europe and America, in which Z3 is a representative product of high-strength support, but it fits perfectly on the contact surface with human body, and the comfort is improved. The brown silk selected by Z3 is very elegant, and its age, position and thickness are clearly defined. Natural brown silk is selected with high quality, and the natural hardness and toughness of brown silk are superimposed and compounded to achieve the healthiest natural mattress core material.
S3 is the first split plant mattress, which aims to satisfy the young people's ultimate pursuit of comfort. In order to achieve perfect comfort, the upper layer of natural latex is soft and warm, and the lower layer is mainly natural brown silk grown for 8 years, which is comfortable, supportive, breathable and strong. Natural latex has super-high resilience, which can effectively relieve pressure, help sleep, exercise and ventilate the mattress for a long time. Adding 6CM bamboo charcoal elastic material can purify pollutants, release active oxygen, promote blood circulation and metabolism during sleep, and let the sleeper's natural comfort overflow.
The core of Chinese sleep is the unity of heaven and man, taking natural materials and trying to copy the most natural sleeping environment. S3 and Z3 are practicing this concept.
A New Product of Natural Mattress —— Zhengbrown Z3 Series
Tang Jiankui: Mr. Wang, it's almost 30 years since the nature mattress came out. Do you have a product spindle? What is the product line composition of nature mattress today?
Grace Wai Wong: Since the first day of the birth of nature mattress, the main axis of the product has been determined, so we must make the most environmentally friendly and ecologically sustainable mattress. The core technology of our mattress core is natural latex and natural brown silk, which is a national invention patent and has not changed. Over the past 30 years, we have insisted on using natural materials to completely eliminate pollution risks, and even the transformation of production lines has been striving for perfection in energy conservation and emission reduction. This is a nature mattress. As the product manager of nature mattress, I can tell you responsibly that every product of nature mattress is a completely reliable ecological mattress.
Due to the long historical span, the list of each product in the product line of nature mattress is very long, but it is generally produced and distributed according to different age groups, including baby mattress series, youth series, adult series and elderly series. Generally speaking, a guiding ideology is scientific sleep. Combined with the stress requirements of bones of all ages, through various data tests and under the guidance of experts, consumers can sleep comfortably and healthily.
Pure natural materials and green processing technology ensure environmental protection; Health is scientifically guaranteed. Environmental protection and health have always been the core pursuit of nature mattresses by forming scientific support for sleep habits, bone stress and composition of all ages.
A New Product of Nature Mattress —— Local Details of Tan Zheng Z3 Series
Tang Jiankui: Mr. Wang, as the product manager of the mattress industry, what do you think of the future development trend of the industry?
Grace Wai Wong: This is a big problem! Let me choose the proportion of market materials. At present, the mainstream of the market is mainly spring mattresses imported from western countries, and spring mattresses are constantly upgrading and improving, and their bagged spring market has performed well. The overall market share of spring mattresses should be 70%, the market share of plant fiber mattresses represented by wild palm should be above 15%, and mattresses made of other materials, such as pure latex, should be below 15%.
With the continuous promotion of China people's sleep concept, especially the concept of eco-environment, at least in China, the market share of plant fiber mattresses represented by mountain palm mattresses tends to expand. We also firmly believe that the environmental protection and ecological direction of the market will grow with "people's yearning for a better life" and the market share will gradually increase. When people choose a mattress, they will definitely look at whether it is environmentally friendly first, and then whether it is comfortable. What they care about is whether their sleep is healthy. All these can be determined, and they are also the direction that we natural people constantly strive for.
Another trend is that with the continuous development of various biochips, personalized customization of smart mattresses in the future will no longer be science fiction. When you lie in bed, whether you are healthy or not, maybe the mattress will be clear to you at a glance. Of course, it's a long road, but I'm sure it must be a direction. Our natural mattresses have customized terminal smart mattresses in Chongqing market and Hangzhou market, and interested local consumers can experience them in the store.
A New Product of Natural Mattress —— Zhengbrown Z3 Series
Tang Jiankui: Mr. Wang, finally, how do you feel about natural brands?
Grace Wai Wong: All my colleagues who work in nature mattress have a common understanding, that is, nature mattress must be a career that can realize its own value, not just a job to make a living. Nature mattress has become a conscience product because of its "ecological sustainability", which naturally adds a halo to our nature mattress people and makes us feel proud.
As the design director and product manager of nature mattress, I will fully enjoy this job. In fact, my colleagues and I are the bridge between products and consumers. We are "Language of Nature Mattress". Whether the product is well expressed is directly related to whether our work is well done. From this point of view, I still think there are too many places to learn and improve!
As a member of nature, you can't help falling in love with her!