Point 1: to determine the theme of a website, the first thing to be solved is the content of the website, that is, to determine the theme of the website. American PCMagazine classifies 1999 American 100 famous websites into 10 categories: the first category: online job hunting; The second category: online chat/instant messaging/ICQ; The third category: online community/discussion/mailing list; The fourth category: computer technology; Category 5: Web page/website development; The sixth category: entertainment websites; The seventh category: tourism; Category 8: reference/information; Category 9: family/education; Category 10: Life/Fashion. You can refer to the above classification and continue to subdivide. If you are interested in some aspects or have a lot of information, you can also do something that interests you. On the one hand, you can have your own opinions and make your own characteristics; Neither of them will feel bored or at a loss when making a website. Interest is the motivation to make a website. Without creative enthusiasm, it is difficult to design excellent works.

For the choice of content theme, it should be small and precise, with small theme positioning and accurate content. Don't try to make an all-encompassing website, which will often lose the characteristics of the website, bring high-intensity labor and make it difficult to update the website in time. Remember: on the internet, there is only the first one, and there is no second one!

Essentials: Choose a good domain name.

A domain name is the name of a website on the Internet. All the construction value of a pure information service website that does not aim at product promotion is condensed in its website domain name. If you lose this domain name, all the preliminary work will be empty.

Nowadays, many personal websites rely on free personal rooms, and their domain names also rely on free domain names, such as Netease's virtual domain name service. In fact, this is very unfavorable to the promotion and development of personal websites. Its "timely" opening window not only hinders visitors' sight and goodwill, but also hinders the transmission speed of web pages. So, in my opinion, I should spend some money to register a domain name first. Independent domain name is the first wealth of personal website. We should make the domain name vivid, simple and easy to remember.

Basic elements: mastering network tools.

The development of network technology has driven the development of software industry, so the tools and software used to make web pages are becoming more and more abundant. From the most basic HTML editor to the very popular Flash interactive web page making tools and various web page making tools, the following are several representative web page making tools:

(1)HTML editor. Although the HTML code is very complex and takes a lot of time to edit and debug, it is still favored by senior web page producers because of its stability, extensive support and the ability to create complex page effects. There are many editors to choose from at present. These editors widely support complex page creation and advanced HTML specifications, and professional HTML editors such as Hotdog are widely used.

(2) What you see is what you get. Among them, Microsoft Frontpage is the representative, which has the same operation interface as Word. Operators who are familiar with Word functions can easily compile web pages with a little training. Moreover, Frontpage can parse the HTML source code of web pages and provide preview support. However, some special display functions of Frontpage cannot be realized in other non-IE browsers. Therefore, Frontpage is a tool software that is very suitable for beginners and intermediate web page makers.

Flash interactive web page making tools produced by Macromedia are very popular now. This is a very powerful interactive vector multimedia web page making tool. You can easily output various animated web pages. No complicated operation is needed, and it is smaller than JAVA! But its animation effect, interactive effect and multimedia effect are excellent. And you can pack Mp3 music, fill out forms and so on. In Flash animation. Moreover, because the webpage file compiled by Flash is much smaller than the ordinary webpage file, the browsing speed is greatly accelerated. This is a very suitable tool for making dynamic web pages.

In addition, personal website producers need to know the HTML4.0 specification of W3C, the basic knowledge of CSS cascading style sheets, javascript and VBScript. We also need to have a proper understanding of some commonly used scripting programs such as ASP, CGI and PHP. You also need to be proficient in using graphics processing tools, animation tools and vector drawing tools, and be able to partially understand the basic usage of various graphics and image animation tools. You also need to be proficient in using FTP tools and have corresponding software, hardware and network knowledge.

Of course, the Internet is still a free database. Web pages need buttons, backgrounds, graphics and pictures. If you want to do all this by yourself, it will waste time and money. You need powerful graphics and picture making technology. Therefore, in order to save these troubles, website producers can download beautiful and practical webpage materials such as pictures, buttons and backgrounds from the Internet.

Point: Determine the website interface.

Interface is the first impression a website gives visitors, which often determines the popularity of the website. When determining the interface of the website, we should pay attention to the following three points:

(1) Layout of columns and plates

Building a website is like writing a paper. First of all, you have to list the outline of the topic, so that the topic is clear and the level is clear. The most common mistake a novice makes when building a website is to start doing it immediately after determining the theme, without reasonable planning. As a result, the website structure is unclear, the catalogue is jumbled, and the plate layout is chaotic. Therefore, not only visitors are confused, but also producers themselves find it difficult to expand and maintain the website. Therefore, we must consider the layout of columns and sections before making web pages.

After the theme of the website is determined, it is necessary to sort out the collected materials reasonably. For example, put some of the most attractive content in the most conspicuous position or dominate the layout. The essence of the column is the outline index of a website, which should clearly show the main body of the website. When you do a column, you should think carefully and arrange it reasonably. In the column layout, it should be noted that:

● Delete columns irrelevant to the theme as much as possible;

● List the most valuable content in the website on the column as much as possible;

● Arrange columns from the perspective of visitors as much as possible to facilitate visitors' browsing and inquiry; Auxiliary content, such as site introduction, copyright information, personal information, etc. Don't put it in the main column, so as not to dilute the theme.

In addition, the layout of the plate should be arranged and divided reasonably. It is bigger than the concept of columns, and each column has its own column. For example, the website of www.enet.com.cnENET Silicon Valley Power is divided into news, products, games, colleges and other sections, and each section has its own main column. Generally speaking, individual websites have less content, so it is ok to divide columns, and there is no need to set up sections. If it is necessary to set this board, it should be noted that:

● Each plate should be relatively independent;

● Each plate should be interrelated;

● The content of each section should focus on the theme of the website;

② Directory structure and link structure

The website directory refers to the directory created when the website is established. For example, when you build a website using Frontpage, the root directory and image subdirectories are created by default. The structure of the directory is an easily overlooked problem. Most webmasters create subdirectories without planning. The quality of the directory structure does not have much feeling for visitors, but it has an important influence on the maintenance of the website itself and the expansion and transplantation of the content in the future. Therefore, the directory structure should be carefully arranged, such as:

● Don't store all files in the root directory. Some website makers put all the files in the root directory for convenience. This will easily lead to: file management confusion, which files need to be edited and updated, useless files can be deleted, and related files affect work efficiency; As the upload speed slows down, the server usually establishes a file index for the root directory. If all files are placed in the root directory, even if only one file is uploaded and updated, the server needs to retrieve all files again and create a new index file. Obviously, the larger the file, the longer the waiting time.

● Establish subdirectories according to column contents. The establishment of subdirectories, first according to the main column. There are many links. If you need to update frequently, you can set up an independent subdirectory. And some related columns do not need to be updated frequently, such as website introduction and webmaster information. , can be combined into a unified directory. Generally, all programs are stored in a specific directory, for example, CGI programs are stored in cgi-bin directory, and all downloaded contents are also stored in a directory, which is convenient for maintenance and management.

● Establish an independent image directory under each main directory. Generally speaking, there is a default picture directory under the root directory of a site. It is inconvenient to store all the pictures in this directory. For example, deleting columns and managing pictures are quite troublesome. Therefore, it is very convenient to establish an independent image directory for each main column. The reason is simple, that is, it is convenient for maintenance and management.

Other things to note are: the level of the directory should not be too deep, not more than three levels; Don't use Chinese directories, which may make it difficult to display the website correctly; Don't use too long a directory, because too long a directory name is not easy to remember. Try to use meaningful directories for easy memory and management.

The link structure of a website refers to the topological structure of links between pages. It is based on directory structure, but it can cross directories. Figuratively speaking, each page is a fixed point, and a link is a line between two fixed points. A point can connect one point or multiple points. More importantly, these points are not distributed on a plane, but exist in a three-dimensional empty space. Generally speaking, there are two basic ways to establish the link structure of a website:

● Tree link structure (one-to-one), similar to the directory structure of DOS. The home page link points to the main page, and the main page link points to the secondary page. When browsing with this link structure, the order is clear. Tourists know exactly where they are and will not "know where they are". But the browsing efficiency is low. When subpages under one column go to subpages under another column, they must go back to the home page.

● Star link structure (one-to-many), similar to web server link. There are links between every page. Browsing is more convenient and you can reach your favorite page at any time. However, because there are too many links, it is easy for visitors to get lost and don't know where they are and how much they have read.

Therefore, in the actual website design, these two structures are always mixed. I hope that website visitors can not only reach the page they need conveniently and quickly, but also know their position clearly. Therefore, the best way is to use a star link structure between the home page and the first-level page, and a tree link structure between the first-level and second-level pages. As for the design of link structure, it is a very important link in the actual web page production. What kind of link structure is adopted directly affects the layout of the page.

③ Image design.

Website design can start from the following points:

● Design the website LOGO. LOGO refers to the logo of a website, which can be Chinese and English letters, symbols, patterns and so on. Logo design ideas should come from the name and content of the website. For example, the representative figures, animals and plants in the website can be used as blueprints for design, which can be cartoonized or artistic; The website can mark the projects of the professional representatives. The most common and simplest way is to use the English name of your website as the logo. You can easily make your own logo with different fonts, letter variants and letter combinations.

● Design website colors. The first impression of a website comes from visual impact. Different colors have different effects, which may affect the mood of tourists. "Standard color" refers to the color that can reflect the image and extension of the website and should be used in the logo, title, main menu and main color block of the website. Give people the feeling of overall unity. As for other colors, they can also be used, but they can only be used as embellishment and foil, and they can never dominate. Generally speaking, there are no more than three standard colors for a website, and too many colors are dazzling. Colors suitable for standard colors of web pages are: blue, yellow/orange, black/gray/white.

● Design website fonts. Like standard colors, standard fonts refer to unique fonts used for logos, titles and main menus. The default font of general web pages is Song Ti. In order to reflect the uniqueness and unique style of the website, you can choose some special fonts according to your needs. Producers can choose more suitable fonts according to the connotation expressed on their websites. It should be noted that the use of non-default fonts can only be in the form of pictures, because it is likely that special fonts are not installed on the browser computer, so the hard design and production may be in vain.

● Design website slogans. It can also be said to be the spirit, theme and center of the website, or the goal of the website. It can be highly summarized in one sentence or one sentence. Summarize the website and publicize it with powerful words or words, which can get better results.

Essentials: Determine the website style.

"Style" is abstract, which refers to the comprehensive feeling that the overall image of the website gives visitors. This "overall image" includes the CI(logo, color, font, slogan), layout, browsing style, interactivity, text, tone, content value and many other factors of the website. The website can be approachable, lively and professional. Whether it is color, technology, text, layout, or interactive mode, as long as you can let visitors clearly distinguish that this is unique to your website, this forms the "style" of the website.

Style is people. Through the color, technology, text, layout and interaction of the website, the personality of a website can be summarized: whether it is bold or fresh and beautiful; Gentleness or persistence, enthusiasm; Lively and changeable, or stick to the rules.

In short, the difference between a website with style and an ordinary website is that what you see on an ordinary website is only information piled up together, and you can only describe it with rational feelings, such as the amount of information and browsing speed. On a website with style, you can get more perceptual knowledge besides the content, such as the taste of the website and the attitude towards visitors.

After knowing what kind of impression you want to give people, you should find out the most distinctive things in the website, that is, the things that can best reflect the style of the website. And as the characteristics of the website to strengthen and promote. In short, the formation of style is not a one-time orientation, and you can constantly strengthen, adjust and improve it in practice.

Key points: creative content selection

Good content selection needs good creativity. As a web designer, the most distressing thing is that there is no good content creativity. The most creative ideas on the Internet all come from the combination of virtual reality. The purpose of creativity is to better promote the website. If the idea is good, but it doesn't make sense for the development of the website, then the website designer should also give up the idea. In addition, the home page content is the basis of the website. If the content is empty and flawed, no matter how beautiful the page is, there will not be many users. Fundamentally speaking, website content still controls website traffic, and content is still the key to the success of personal websites.

Point: Promote your website.

The marketing promotion of websites also plays an important role in the operation of personal websites. Before personal website promotion, please ensure the following: the website information is rich, accurate and timely; The technology of the website has a certain professional level and the interactive performance of the website is good. Generally speaking, there are several ways to promote websites:

(1) Search Engine Registration and Search Directory Login Skills

Registering a famous search engine website is the first step of website technology promotion. Registration engines have certain skills, such as search engines such as AltaVista and Searcher, which will automatically include submitted URLs. In addition, pay attention to the use of Meta, and don't submit column frame pages. Most search engines don't recognize Frame, so be sure to submit the main page with content.

However, search directory sites such as Yahoo and Sohu. Manually collect websites to ensure the quality of the collected websites. The relevance of information obtained by classified query is stronger than that of search engine sites (spider automatic search). Because there are relatively many human factors in searching directory websites, we should pay attention to the rules when submitting websites. For example, Yahoo requires that the description of the registered website cannot exceed 25 words. It should be noted here that the website should be submitted to the most suitable directory, and the introduction of the website should be serious and detailed, and there should be no false or exaggerated elements.

(2) Advertising communication skills

Many personal websites put forward several conditions when exchanging advertisements with each other: first, the number of visits is equal; Second, home page exchange. Obviously, this practice is to make full use of advertising exchange. According to the experience of many personal websites, when visiting a personal website in link exchange, few visitors will come from there when the other party puts the website LOGO on the friendly link page instead of the home page. Usually on the home page, advertising exchange will have a good effect.

(3) Target e-mail promotion

When using e-mail to promote websites, there are mainly the following skills: You can use free mailing lists. As long as you apply for the free mailing list service, you can use the mailing list to promote your website; You can send information to a specific network group through the collected specific email address to promote your website in a specific network group; If you send a message in HTML format, even if its content has little to do with the recipient, it will not be deleted as spam immediately. People will at least pay attention to the address of the sender. However, when promoting e-mail, we should pay attention to network ethics.

Key points: Support the daily operation of the website.

When a personal website reaches a certain level, it is necessary to put money on the agenda. Generally speaking, there are two channels for personal websites to obtain funds:

(1) Sales website advertising space

Generally speaking, websites with daily traffic below 1 10,000 people will not attract advertisers at present. The professionalism and commerciality of the website, previous advertising experience, technology and design requirements will also affect the sales of advertisements.

Generally speaking, there are three ways to charge for online advertising:

①CPM (cost per million people/thousand people)

Put an advertisement, and the website charges per 1000 visitors. This method is most suitable for website operators. As long as someone browses the web, they will get money, regardless of whether the visitor responds to the advertisement-whether they will watch or click on it.

Two points.

Only when you click on the advertiser's website through Banner does it count. Advertisers are like this. He only "sets money" for people who are interested in his own advertisements. The website operation is not suitable. According to the survey data, only 3% visitors will "click" on the advertisement.

③ Commission (commission)

According to the sales revenue generated by visitors clicking on advertisements located on your website, this method is more risky for website operators than the above two methods.

Generally, the advertising charging method of personal websites is often a combination of the first and second methods, and both websites and advertisers can bear less risks.

(2) Cooperation with large websites

In addition, through cooperation with large websites to obtain funds, the daily operation of personal websites can also be maintained. However, personal websites can easily become accessories of commercial websites.

With time and abundant physical strength, coupled with the study and application of new technologies and skills, you can build a home for yourself online.

/jao/

How to write job information online?

You can fill in your resume after logging in to local recruitment websites, recent graduates' job search websites, Zhilian recruitment websites and other websites. You should write this in advance, fill in the resume items prompted by the website (note: tick * is required), and then submit it after filling it out. So employers can see your personal data. Will take the initiative to contact you.

What are the good recruitment websites?

At present, there are three mainstream recruitment websites in China: Worry-Free Future, Zhaopin and ChinaHR.

There is also a website dedicated to people with work experience: Hunting Network, which means that headhunters will pay attention to you and recommend suitable jobs for you.

58 What else? Don't look at online recruiters. Waste of time, easy to be cheated.

The most important thing is your work experience and education. Work experience/kloc-more than 0/0 years, online registration, write resume. You don't need to submit your resume. Someone will find you.

When looking for a job, remember that any form of remuneration is deceptive.

How to register a recruitment website?

First, find the official website of the recruitment website you want to register. Generally, there is the word registered in the upper right corner of the website. Click Register and follow the steps. You usually need a mobile phone number.