Tourism management mainly includes the following courses: overview of tourist source countries, hotel catering management, tourism statistics, China tourism history, tourism public relations, tourism resources development and management, financial metrology, tourism environment and protection, simulated tour guide courses, and tourism policies and regulations.
Some colleges and universities train professional directions: aviation service and management, hotel service and marketing, tourism development and management, leisure and service management, tourism planning and scenic spot management, exhibition tourism, hotel management, hotel manager, foreign-related tourism and golf management.
There are Fudan University, Wuhan University, Sun Yat-sen University, Sichuan University, Southeast University, Shandong University, Xiamen University, East China Normal University, Suzhou University, Lanzhou University, Beijing Jiaotong University, Huazhong Normal University, Nanjing Agricultural University, Jinan University and so on.
Tourism management employment direction
Hotel management: With the continuous development of tourism, the hotel industry is also growing rapidly. From luxury five-star hotels to economical chain hotels, professional hotel management talents are needed. Hotel management personnel are responsible for managing the daily operation of the hotel, including room management, catering management, front desk reception, etc.
2. Tourism planning: Tourism planning is a very important part of tourism. Tourism planners need to consider the characteristics of tourist destinations and the needs of tourists, and design attractive tourist routes and products. Tourism planners need to have high analytical, decision-making, creative and communication skills.
3. Tourism marketing: Tourism marketing is the process of selling tourism products to potential tourists. Tourism marketers need to understand the market demand and consumer psychology, formulate effective marketing strategies, and attract tourists through various promotional means. Tourism marketers need to have good communication, coordination and innovation ability.
4. Tourism service: Tourism service is an important part of tourism. Tourism service personnel undertake reception, tour guide, translation, security and other work to provide thoughtful services for tourists. Tourism service personnel need to have a good sense of communication, coordination and service.