Three majors: industrial design, art design (visual communication direction) and art design (industrial modeling direction)

Five modules: interaction design module, traffic module, product design module, identification design module and communication design module. This major cultivates the basic theories and skills of industrial design and computer, has China cultural heritage and international vision, has strong hands-on ability, adapts to the new trend of industrial design development, has a solid scientific and technological foundation and strong innovation ability, has a solid professional foundation of product development and design, and can give full play to the role of industrial designers in the fields of design, technology and teaching.

The main courses offered are: computer-aided design foundation, sketch, gouache, preliminary design, plane and color composition, design expression, product design foundation, computer-aided industrial design, photography, procedures and methods of product design, industrial design engineering foundation, industrial design history, product development design, ergonomics, system design, design psychology, product form design, film and television production, animation design, corporate image design, digital art and so on.

After graduation, students can engage in industrial design education and research in relevant institutions, or engage in product research, design development or market work in various enterprises, or engage in other design and management work in design companies. (industrial modeling direction)

This major aims to cultivate professionals with China cultural background and international vision, strong hands-on ability, adapting to the new trend of industrial design development, and being able to engage in product design, development, research and teaching.

The main courses offered are: computer-aided design, sketch, color, preliminary design, composition, design expression, product design basis, product design procedures and methods, system design, corporate image design, environmental design, ergonomics, industrial design history, design psychology and so on.

After graduation, students can engage in product design education and research in universities and research institutes, or serve design companies and other enterprises and institutions to engage in product design, development and research. (Visual communication direction)

This major aims to cultivate senior design talents with design innovation ability in graphic visual arts and computer graphic design. Students will be trained in artistic accomplishment, artistic expression, design methods and visual innovation ability after entering school.

The main courses offered are basic art, traditional art and painting, basic computer-aided design, research and design of patterns, characters and colors, photography, design history, computer graphic creation, graphic design (advertising, packaging, binding and printing), corporate image (logo, CI), digital media design (interactive interface, video) and so on.

After graduation, students can engage in art design education and research in universities and research institutes, or serve newspapers, television and other media, design companies, computer software companies and other enterprises and institutions to engage in advertising research and planning, graphic design, printing production, exhibition, website, multimedia design and so on.