This paper introduces the innovative dandelion model adopted by 123 library, and its public book recycling and self-development in many aspects. 123 always adheres to the environmental protection concept of "renting a book to save a tree", and firmly believes that through the original book recycling model, the green enjoyment of book resources can be realized, the waste of resources can be reduced, and future generations can benefit and the whole society can be served. Therefore, it is of great significance to understand the story of 123 library and learn the classic success stories of 123 library.

Keywords: dandelion model; Environmental protection; Public welfare; Enjoy green * * *?

1. Overview of 123 Library with Dandelion Model as the Core

Dandelion model, also known as "bonus trading", is a commercial operation system of book trading, circulation and recycling initiated by Dr. Yang (now director of Zhejiang 123 Library) who returned from studying abroad, in order to obtain social and economic benefits. According to Dr. Yang, Dandelion Model 123 Library is a universal free reading promotion platform, which focuses on solving the problem of resource waste of idle books. Through the innovation of book recycling economy system, library resources * * * sharing, value * * * sharing and nearby * * * sharing can be realized, effectively solving the problems of warehousing, management and logistics in the process of book circulation. It takes rejecting the waste of books as its own responsibility and advocates circular reading and environmental protection reading. Compared with the traditional library, it greatly reduces the management cost of warehousing, logistics and distribution, and even saves 70%-80% of the management cost compared with the international advanced library operation mode. 123 Library is the first national book recycling platform in China. The main constraint is that the price of second-hand books is often lower than the freight of the supply and demand sides across the space, so there is no need to trade. 123 the library pays full attention to this phenomenon, and solves this problem well through the "circulating reading" of dandelion mode, making it possible to recycle idle old books. In addition, 123 library adheres to the concept of public welfare, and the management takes public welfare as its starting point and goal. As far as public welfare and environmental protection are concerned, the paper industry has become one of the most harmful industries to the environment. The founder of Dandelion Model fully considered this problem, and combined with the current situation of domestic book trading, through e-commerce and information network technology, organically combined book operation with the concept of energy conservation and environmental protection, and innovatively constructed the 123 library model.

II. 123 Operating Mechanism of the Library

Through a series of process design and planning layout, the functional orientation and business objectives of 123 library with dandelion model as the core have been realized. Here, the operating mechanism of 123 library is analyzed in detail from three aspects: book source, reading mode and profit channel.

2. 1 book source

Dandelion model advocates the concept of environmental protection and is the recycling of idle books. Its book source is "idle books", which is also its firm practice of environmental protection concept. Its source is specifically through the following channels:

(1) Members sell books. This channel is the main source of library books, that is, members sell their idle books to the library at a discount of 1, 20 or 30% of the original price (this is also the origin of the name "123 library"). The "selling" here is only a formal transfer of property rights, not a physical transfer. The books will still be in the member's home, but 123 library will register the book selling information for the member accordingly and set up bookshelves for him, that is, turn the bookshelves in the member's home into a terminal of 123 library, thus forming a dandelion-style radiating book supply information and resource sharing platform centered on the library base.

(2) drifting bookshelves. Drifting bookshelf is a functional section specially set up for book donation in our library. The library stipulates that anyone who donates books to the library for free can enjoy the qualification of reading books in the library for free. Drifting bookshelf mode is also an important source channel of library books. In addition, the drifting bookshelf is also open to members to exchange book services, which provides the greatest possibility and convenience for the enjoyment of book resources. On the one hand, the above two kinds of book sources provide a large number of book resources for the library, on the other hand, they fully tap the value of idle books, greatly improve the utilization efficiency of book resources, and thus obtain social welfare benefits.

2.2 Borrowing mode

The library has its scientific design and well-planned book borrowing mode, and its realization mode and typical characteristics are circular reading, value enjoyment and borrowing nearby.

(1) cycle reading. The concept of book reading promoted by the library is environmental protection reading and circular reading. Its environmental protection reading is mainly realized through the reuse of idle books, while circular reading is the practice of environmental protection reading. The specific way to realize circular reading is that members sell books to the library at a discount of 1-3, but the physical objects are not transferred. At this time, if a reader wants to rent this book, he will get the seller's contact information and borrowing qualification by paying rent to the library, and then the borrower and the seller will complete the book handover, and the library will pay the seller's selling fee by electronic payment. After reading it, the borrower will put the book back on the shelf and start the subletting function. At this time, if a third party rents the book, both the sub-tenant and the seller will get different rental commissions according to the membership level. In this way, a circulating reading mode is formed, that is, driven by interests, books can be circulated among different borrowers at the maximum and fastest speed.

(2) Enjoy the value * * *. The value enjoyment of library includes two meanings: one is the value enjoyment of resources, that is, the maximum utilization of idle book resources, and the other is the enjoyment of economic value. Through the analysis of the circulating lending mode in our library, we can see that this circulating lending mode is actually realized by enjoying the value. When the first lease occurs, the seller gets the lease profit, and in each sublease, both the sublessor and the seller enjoy the profit. Enjoy the value of * * *

The core features of the museum are also the driving force for its operation and development.

(3) Borrow from nearby. For sellers and lessees, the library is more like an information exchange platform to some extent, which can put demand information and supply information in the platform at the same time, with transparent supply and demand and their own choice space. In the case of similar quality and variety of goods, it is obvious that the demander will choose the goods closest to him for consumption due to the consideration of economic cost and time cost, while the seller will try to transfer the goods to the demander close to him, thus reducing the cost. This is also the concrete realization way of 123 library's "saving the management cost of logistics and warehousing", which is said by director Yang. 123 platform provides the possibility for reading nearby, and provides innovation for reducing supply and demand chain, reading time cost and economic cost.

Support.

2.3 There are many income channels.

As a private library management and operation organization, it will not last long without a stable profit source. 123 the library is fully aware of this problem and has given full consideration to strategic planning and specific operation. 123 the library implements the mode of paying for books, selling books for free and renting books for free, and does not charge members a deposit at the same time. 123 There are two main sources of profit for libraries: (1) social service fees. 123 the library collects service fees by providing specialized book resources and management services to enterprises, schools or communities. (2) Transaction costs. There are two kinds of transaction fees. The first is the deposit. The library will charge the seller a deposit of 1 yuan for each book, so as to prevent the seller from publishing false information, ensure that the seller has books to sell and protect the rights and interests of borrowers. The second is the handling fee, which is 2% for free transactions and dividend transactions with prices exceeding 30%.

Iii. 123 The connection between the library and Wal-Mart and its enlightenment

123 Both the Library and Wal-Mart are partnership enterprises. Wal-Mart was founded in 1962. After 54 years of prosperity, it ranked first among the world's top 500 companies in recent three years. I have to say that the partnership is more cohesive and United. Wal-Mart is in the hands of the Walton family, and the family still holds as much as 38% of Wal-Mart shares! The Walton family broke the saying that three generations were not rich, and also created a business myth. This not only benefits from the scientific and effective operation of the enterprise, but also benefits from the partnership model with the Walton family. In order to train the "heads" from generation to generation, the Walton family still insists on holding three family meetings every year.

Similarly, 123 books also benefit from the partnership management concept with dandelion model as the core. Firmly bind the interests of partners together, share the operating costs and risks of enterprises, and share the profits and achievements of enterprises. This greatly reduces the cost of enterprises, condenses the strength of all talents, and enables enterprises to gain a firm foothold and expand continuously even if they aim at public welfare.

Ma Yun once said: "The future is the world of partners!" With the continuous development of enterprises, entrepreneurs are required to constantly think about a more dynamic and cohesive partner model and create a more sustainable management model.