Marketing is an undergraduate major in colleges and universities, which belongs to the business administration major. The basic study period is four years, with a bachelor's degree in management. It is an interdisciplinary major based on economics, management and modern information technology.
Starting from meeting the needs of customers, this major explores how enterprises can meet the market demand, seek market rules such as business methods and business model innovation, and cultivate application-oriented and compound professionals who meet the needs of modern market economy, have humanistic spirit, scientific literacy and integrity, master the basic theoretical methods and marketing professional skills of management, economics and marketing, and have innovative and entrepreneurial thinking and the ability to find, analyze and solve practical marketing problems by comprehensively using relevant knowledge.
Development course:
65438-0933 Professor Ding Xinbo of Fudan University in Shanghai compiled the first domestic marketing textbook based on American marketing.
From 65438 to 0978, after the Third Plenary Session of the Eleventh Central Committee, the focus of the production party in China shifted to economic construction and the strategic decision of reform and opening up. In order to promote economic development, China started the process of marketization.
From 65438 to 0979, enterprises with insufficient planned production tasks could arrange their own production, but they found their own sales outlets, which made the original business economy and management science unable to meet the needs, and marketing began to attract scholars' attention. Jinan University and Harbin Institute of Technology offer marketing courses.