Rule number one: motivate employees: when you start something desperately, the whole world will help you.
Text/Su Xiaoxiao
0 1
? There are many bookstores in this city, which is a wonderful thing. ?
Borges said that the paradise in his mind is like a library, and the bookstore is as beautiful as heaven.
As the bookstore on the island said: A place is not a place without a bookstore. ?
Perhaps everyone once had the dream of opening a bookstore, getting up lazily, watering the flowers and setting the shelves, then picking up a book and waiting for the first guest to enter the store.
But few people have really realized this dream, because in this era, opening a physical bookstore is simply performance art.
Roland is one of the few people who realize the dream of a bookstore. During the interview, she slowly helped me restore the real life of a bookstore owner.
Roland: UI designer, head of Ximusunian Bookstore.
Luo Lan, 1986 Chengdu girl, majoring in college English. With a little animation skills taught by herself at school, she came to Shenzhen after graduation and became a UI designer as she wished.
Like most people who first arrived in Shenzhen, they started a slightly crowded shared life, going to work, getting off work and working overtime step by step.
Several years passed like this, and it was not until the end of 20 14 that she realized that she was getting tired of this monotonous life, could not find the fun of painting, and was bound in the small circle of the company, just like a frog sitting in a well watching the sky.
02
Roland asked the boss, what can I do without designing? The boss told her to be herself.
? Now I think you still need a job when your talent is not enough to support your dreams and your dreams can't support you. ? Roland said, at that time, I felt very empty to be myself. After experiencing some things, I gradually understood. You can also do what you like while working, and there is a space for you to live casually.
So she had the idea of opening a bookstore. Returning to Shenzhen after the Spring Festival, she began to look for a venue. After a quick look at several shops, she decided to open the bookstore at the foot of a mountain in Shekou.
? I was thinking about my salary at that time, at least I could pay the rent. ? She said.
The life after that is to find all kinds of materials and furniture for Taobao after work every day and find workers to install them. Three months later, the 30-square-meter place in front of the bookstore was simply decorated and officially opened in May.
03
? Everyone's life has the most difficult year, which makes life beautiful and broad. ?
After the official opening, all the problems began to emerge, such as wet walls, leaking roofs, urgent need to repair the environment, and various strange bugs appeared from time to time. What really broke her down was that the bookstore was remote and there was no flow of people!
The first guest who entered the store asked the direction of the nearby hotel and left in a hurry without even looking too much.
Looks like I really answered my friend's words. I really can't think of anyone who will come to your bookstore except the lost people.
Like a forgotten island, isolated from the world.
? I'm so confused that I don't know what to do. ? At this point, although Roland still kept a smile on his face, his obvious tone sank slightly.
For five months, the bookstore has not sold any books and has been losing money. Roland thinks that he can't sit still and wait for death, so he begins to look for various methods. Go to Sea World to sell books and postcards on weekends. After a few weeks, I was forced to stop because I was driven away by the urban management.
Friends also came up with many fantastic ideas. For example, what lovelorn counseling places, girls' exclusive space, dark dishes and so on, but in the end she didn't use them.
? I will weigh in my mind what I want and what I have to give up. ? Indeed, if it is purely for making money, it is much easier to do anything than to open a bookstore.
The bookstore began to take a turn for the better in June+10, 5438. Roland posted a day's store manager activity on Douban, which unexpectedly attracted many people's attention. Many enthusiastic book lovers have helped her, donating projectors, sending refrigerators, helping to look after shops and developing drinks. Qi Xin has worked together to transform the warehouse into a workshop.
Therefore, the appearance of Ximusunian now is completely the result of letting nature take its course.
This is a daily - happened thing. When you are desperate to start something, the hardest time has passed, as if the whole world will come to help you.
04
? Any space is the projection of the human heart. Visit the bookstore and see the hearts of shopkeepers and clerks through the shelves and furnishings. ?
On the day of the meeting, the weather was sultry. After having coffee with Celia near the bookstore, it's almost the appointed time. I'll use mobile navigation and walk slowly.
In fact, the bookstore is only 10 minutes away from Sea World, but because the location is not obvious and the decoration outside the store is too simple, it is hard to imagine that there is a bookstore hidden there if you don't look for it deliberately.
There are two rows of bookshelves after entering the door. Someone is reading a book on the table on the right. After taking a rough picture of the environment with the camera, Roland just arrived and greeted us warmly.
The girl in front of her is straight black hair, wearing a gray plaid dress and small cloth shoes. I kept smiling during the conversation for more than an hour. Even when I finally took a picture of her, I said, "Let's see if it looks good. If it doesn't look good, I'll take another picture. " She smiled at me. It's not like eating by face. You can shoot whatever you want. ?
Roland said that the original intention of opening a bookstore was to enrich his experience. She hopes that Ximusunian is a public space, without a proprietress, and everyone is the master.
Then she began to organize various activities through internet channels, such as Ximu cinema, grass fan market, making handmade leather goods, climbing Nanshan on Double Ninth Night, traveling and sharing with Mr. Fifty countries and so on. She really met many wonderful and interesting people, and the world suddenly opened up.
As a friend of mine often tells me, there are always people who are gentle with the inner world and make changes in their position.
05
This enthusiastic girl likes rock and roll, folk songs and the life of some foreign craftsmen. Her eyes sparkled when she talked about Houhai sharks. This young band led by girls, with their casual youth and brave persistence, gave Roland great strength.
We are always subtly influenced by some people and things, with blood in our hearts and throbbing. If we do it when we have the idea of not trying, we may start to be in a daze and stumble.
I think life is a process of self-exploration, forming, questioning, overthrowing and reshaping. People who dare to step out of the safety zone and face challenges face to face have become an enviable and wonderful life in the eyes of most people.
Second, motivate employees: learn to lower yourself before you can occupy the highlands.
Text/Yan Xiaoyu
In the words of Mr. Moustache, it was on his 30th birthday that he suddenly realized.
The word Wu sounds very cautious. Describing it is more like a natural intuition between imagination and fact. Condensed into a sharp knife at a certain moment, it easily hit the weakness of the ignorant and disintegrated all kinds of unwillingness and confusion in the past. Mr. Moustache stayed in this 4A company for nearly ten years, and finally set up a benchmark flag on the battlefield of this industry with his golden horse.
Success is written, failure is written, and you are only a poor scholar after all. After working for four or five years, Mr. Moustache began to think about this problem, and the sense of input and accomplishment brought by writing gradually exhausted. It's not that he no longer loves this business, but on the basis of survival, some unwilling fresh desires will always stir him from time to time. The hot news in the cubicle is willful and traceable, from angry Party A to abused and numb proposals, I don't know how many airplane manuscripts have been lost, some sleeping pills have been broken, and the trash can under the computer desk is so clean that there are only instant coffee bags for staying up late. Mr. moustache has long been fed up with such days.
No matter how many touching luxury advertisements I wrote, I still can't afford Hermes for my girlfriend.
At that time, Mr. Moustache was young and energetic, his heart was higher than the sky, and a pinch of goatee was very distinctive. In the company, everyone behind him is classified as? Not too easy to mess with? There are only a handful of cooperative projects that can attract his attention, but they are well organized in business and can't let go of the arrogance of literati. In addition, his temperament is really unsociable, he doesn't like to share good ideas, and he insists on being brave when he is obviously short of money. The danger signals revealed in his life are extreme. Colleagues naturally stay away from him, respect his talent and stay away from his quirks.
At the critical moment of the seventh year, Mr. Moustache finally became the department manager.
But this is not a good thing.
Behind his self-reliance, there is always a fear, the fear of the popularity of the crowd, the fear of public rights, and the fear of commercial daily limit. However, these fears are precisely the biggest obstacle to stop flying.
People in the workplace are constantly growing in the process of destruction and remodeling. It is very dangerous to stop enthusiasm. As a senior copywriter, he has formed his own work routine, and the lack of creativity and the lag of execution highlight the fact that he is about to fall behind. Being promoted to department manager looks attractive, but it actually consumes Mr. Moustache's resources. This craftsman, who spent most of his youth writing, inexplicably became a clock in the management's numerous furnishings, ticking, prompting the enterprise to move on.
Mr. moustache is such a restless person, and naturally he doesn't want to be like this.
Sitting in a spacious and empty independent office, the idea of beating Ma Benteng came to my mind. What about these years? Want to do it or not? Scattered ideas are gradually connected in series into a clear picture, which is slowly spread out in front of reality. To stay is to eat comfortably and wait for death, and to leave is probably a hail of bullets without chips. Mr. moustache is a little expecting and a little at a loss. After all, if he stays in this well-known 4A company for many years, even a vase is a vase on the most noble counter of the times.
Mr. moustache spent the most difficult year of his career with a wait-and-see attitude in self-contradiction. Because of his bad attitude, he has no energy to devote himself to the work itself. Everywhere is full of his fantasy, desire and curiosity about building new things, which is eroding his enthusiasm for life.
This situation continued until his 30th birthday.
He quietly fled the carnival party organized by the company for him, returned to his home without candlelight and cakes, took out a pen that had not been touched for a long time, and began to write aimlessly on white paper along the night, just simply writing. Unlike his infatuation with literature and extra judgment when he was young, he also ruled out the ambition of workplace behavior. Under the sensitive fingers, his touch pulls the memory. He remembered the clouds in his hometown, the kiss of his first love, Ye Zhi's poems in the hands of university teachers, and his passionate struggle for a speech contest when he first worked. Those insignificant experiences seem to converge into a hole at this moment, drilling a new and familiar world for him. This is where he is going.
Real epiphany always happens naturally, so there is no need to look around and wait.
At a certain moment, when you come, the soul will carry your wishes and whereabouts, and the lights will be dim and the white horse will be frightened, which will inevitably break through the illusory fantasy of the city boundary.
Time will eventually bring mankind to the right position or choice. All we need now is a kind of mindfulness, a heartfelt belief that has nothing to do with God. Handle the relationship with yourself, smooth the output and storage of ideas, follow the educational detour contained in the depths of things, don't try to resist, don't pile up. Because that will only make you farther and farther away from the real world.
When you realize this, everything will be fine.
Mr. moustache made the craziest decision soon after he became an adult. In the eyes of others? Retirement age? Before, I quit my old job and started a business.
At the same time, with the change of work, Mr. Moustache's temper and way of doing things have completely changed. Leng Shen, who has never said hello before, will take the initiative to send breakfast to his colleagues. In the previous work, if an employee or colleague wrote an unsatisfactory manuscript, he would point it out directly without mercy and with sharp words, but now he can calmly tell the interns the solution for half an hour.
Say goodbye to the affectation of the old sour scholar. What does Mr. Moustache like best to say to the post-90 s after starting a business? Don't think too much, don't waste a lot of time on useless speculation, just do what you want, and you will naturally get the answers you deserve in your concentration? .
All pessimism is summed up in advance, and all achievements are sailing against the current.
Young people, don't think too much and have a good attitude. This is the antidote to cure confusion. Just like a reporter interviewing Zhang Chaoyang and talking about what he said when he was young, I suddenly realized that I had thought too much in the past. Many mental patients are obsessed with thinking too much, and sometimes thinking too much is really harmful.
If you think too much, you won't understand, and you will only go astray.
The most surprising thing is that Mr. Moustache, who used to only see people's shortcomings, now knows how to tap the bright spots in each other. The most popular thing in the circle is that in the second year of his business, he went to the cinema to watch movies and met a ticket inspector who had been a fan for many years. The boy said: I have read your blog. It's novel and profound, and you can write boring advertisements into interesting comments every time? .
In the past, Mr. Moustache gave a smug smile at most, and then walked away.
Since the epiphany, he began to learn to face up to all the opportunities in life. That day, he didn't choose to go to the movies. Instead, I had a friendly chat with that boy at the ticket gate all afternoon. From serious advertisements to entertainment gossip, from daily chores to market evaluation, from the hottest movies in cinemas to their business models and profit categories, until the bumpy roads of male and female protagonists. The boy's clear logic and extraordinary eloquence pleased Mr. Moustache. Before leaving, Mr. Moustache handed in a business card. If you don't dislike my entrepreneurship, why not try it? .
A week later, the boy successfully joined the company.
Three years later, the boy became the marketing director of this company.
Bodhisattva is afraid of cause, but ordinary people are afraid of fruit. In today's chat, the boy was still moved when he recalled the scene at that time. When Mr. Moustache announced his employment, many colleagues in the company actually opposed it. After all, in terms of education and experience, boys are too unfit for competition. Especially at that time, their entrepreneurial team itself was extremely unstable. Which boss would take such a risk?
But Mr. Moustache insisted on his own point of view. There is nothing you can know right or wrong in this process. Even as far as the false proposition of philosophy is concerned, there is nothing right or wrong. But when you make a decision, you are right.
Many years have passed, and Mr. Moustache's gentle reputation has become a beautiful talk in the advertising industry. At the beginning of this year, his company hung up the New Third Board, and many investors were willing to congratulate and say hello. When they arrived at the office, they didn't recognize the middle-aged man in ordinary clothes, unshaven beard and coffee with his assistant as the legendary protagonist.
Some people think that Mr. Moustache is too ordinary and looks like an ordinary person.
? Looks the same. What's wrong with it? It doesn't matter whether it's really the same or different. Life is your own anyway. ? Mr. Moustache took a sip of coffee, pushed open the menu and gently motioned for me to eat. I suddenly lost my mind, about? Do we want to live like others, or are we different? This topic is at best philosophy and at best mentality.
Mentality dominates everything.
Only when you see beauty can you enjoy it.
As three musketeers wrote, depression is due to incompetence, annoyance is due to unsatisfied desires, and grumpiness is a sign of weakness. In the process of most of us from chaos to epiphany, the reason for losing happiness is to waver between unwilling and not working hard. In that case, why not try it first? Lower yourself? .
Learning to lower yourself is not teaching you to go along with everything you don't like. But try to guide us to look at things with gentler empathy, not to be influenced by too much sense of form, and try to be close to the truth.
In the past, Mr. Moustache always felt different from others, but how do you know where he is different without going deep into the real person?
If it is always that cold copy, he may still be unhappy, or he will be troubled by the squeeze of competition and the impermanence of emotions. He can't find other people's good, can't cooperate with the team, and has no close partners. He sat in that old office and had a bird's eye view of the neon of the city. But now, he is wearing a free suit, standing on a higher, windy roof, supporting infinite reverie.
There are more warriors behind him to make public with him.
Rule 3: Work hard and leave the rest to time.
Text/an independent cat
Once, the content of a fitness class was boxing. After the half race, I sat on the sidelines to have a rest and drink water. I asked the coach:? Coach, do you think I can be a coach in the future? Actually, I don't want to be a coach I just have nothing to talk about, so I can exchange something and buy myself more rest time. You know, my coach is very famous in the gym. Iron coach? Ah.
? You can't. ? The coach didn't even look at me, he said while drinking water.
? Why? I am surprised that although my waist and abdomen are not flat, my heart can be higher than the sky!
? I never thought I would be a coach. ? He sat next to me and began to tell a story. 1 1 I started to learn boxing for the first time and fell in love with it. After playing for several years, the coach said I could play, so I went. I won some prizes in the competition, and my body became much stronger. I slowly started to get in touch with fitness and practice by myself. After practicing for a year or two, I became mature and made rapid progress, and participated in some bodybuilding competitions. After that, the coach asked me to help as a teaching assistant for a while, and the coach asked me to take various fitness instructor qualifications. I 1 1 it's almost ten years, and it's almost 30 years now. This is how I embarked on the road of fitness coach, from the training hall in my hometown to the gym in Beijing step by step, and slowly walked here. ?
My coach is a heartless but inarticulate person, and I know what he means. In fact, it means that you should really love and work hard, instead of thinking about what you want from the beginning. I can't be a good coach if my goal is to be a coach. At most, I'm a two-pronged knife who dares to point out the country after a year or two of training in good shape. It suddenly occurred to me that some netizens used to look for me to earn some extra money online, so they wanted to contribute and asked me how to write or what kind of things to write, which was easier to publish. I can't answer, because I just keep writing and I haven't thought about any results. Ordinary writers really don't make money, and after the article is published, it will cost more than 1000 words and 100 yuan. In this case, I really can't live without love. With this analogy, I understand what the coach means better.
There is a well-known fitness article on Douban. It's called "body shaping for 300 days, how time passes through my skin", and I am deeply touched. I remember the first day when I did a body test with the coach, all kinds of data were so bad that the whole person had thick waist, thick legs and fat ass. Now almost two and a half months have passed, although I haven't done it in one step? European and American style? But the waist is thinner, the legs and arms are much stronger, and the buttocks are more obvious, and at least three or four times a week, the body and skin are so good that they don't need any scrub and shower gel. But how did all this happen? I know better than anyone: every morning, even if I sleep at 2 o'clock, I have to get up at 7 o'clock. It is a leap from squat training with bare hands to carrying 30 kilograms. It is a challenge to many movements and weights that I feel I can't do at all. I haven't sweated for many years, even forgetting the smell of sweat. Yesterday, when the boxing coach untied the bandage on my hand, he said: Even the bandage is soaked. ? Time is the best answer to such things as fitness and shaping.
Recently, I paid attention to a person, that is, the one with the largest number of douban fans. It turns out that I always thought he was grandstanding. But when I opened his page a few days ago, I didn't see any special literary articles, but I saw more than 600 theme albums in his album. What is 1600? I was really surprised. There are no pictures of 1600 in my photo album, let alone the photo album of 1600. This is a number that needs a lot of enthusiasm and time to build, and no one will refuse to accept the first place cooked in an hour.
I have read such a passage:? If you choose a self-fulfilling job from the beginning and devote yourself wholeheartedly to the job you love, as long as the company's system is perfect and the mechanism is healthy, the material and spiritual gains such as salary increase and promotion are by-products. ? I have always admired and respected such people. They have a tenacity, bow their heads and work hard, and leave the rest to time.