On the afternoon of March 9th, 20 12, a round-table forum on "Opinion Leaders and Internet Public Opinion" was held in Fudan University, sponsored by Shanghai Social Science Innovation Research Base (Fudan University), TongFu.kabu Studio of Shanghai Development Strategy Research Institute and Reporter magazine, and co-organized by China Public Opinion Network. Zhang Zhian, a researcher at the Shanghai Social Science Innovation Research Base and an associate professor at the School of Communication and Design of Sun Yat-sen University, published the first research report on opinion leaders in Weibo, China.

Based on the platform of Sina Weibo and five dimensions (network influence, traditional media influence, affinity, controversy and activity), the report selects the top 100 opinion leaders with high comprehensive scores, and then analyzes and discusses the group characteristics of the top 100 opinion leaders.

The report was implemented by the Public Opinion and Communication Research Office of Fudan University with the technical support of China Public Opinion Network, which lasted for half a year.

The data capture deadline of this report is 201165438+February, and the number of fans on the list increased again in 20 12.