Unified style
The style of column headings should be consistent.
The core of the version should be unified.
Column format should be unified
The title size should be uniform
The first-level title of the whole magazine is a number, and the second-level title is also a number.
2
Unified font
The text should be unified into a font.
Titles should be unified into a font.
Legends should also be unified, or in the same font as text, but a little less arrogant.
On a whim, many American editors choose a favorite font for each title.
Absolute taboo
three
Unified picture style
Don't let this page be fresh Japanese style, and the next page is cold European and American style.
Not all good-looking pictures will look good when stacked together.
The magazines with good layout that you have read all meet my three points above.
Your so-called "too rigid" is the basic skill of doing a good job in magazine design. Without the three unified principles, no matter how good-looking pictures and fancy designs are, you can't make a good-looking magazine.