Chapter 1 Testing
1, the following enterprises belong to the EB category is ()
A. Amazon
B, Lenovo
C.JD.COM
D, tmall
Correct answer: b
2, the following does not belong to the difference between e-commerce and traditional business is ()
I. Commodity selection and comparison
B, the production of products
C. Shopping experience
D, ordering method
Correct answer: b
3, the following products do not belong to complete e-commerce goods is ()
First, online games
B, online music
C, small video
D, computer
Correct answer: D.
4, the following is characterized by () is the long tail effect.
First, personalization
B, ignoring customers
C, take the enterprise as the core
D, pay attention to the big market
Correct answer: a
5, e-commerce environment () is not the main feature of enterprise management.
First, people-oriented
B, interests first
Cooperation and competition
D, customer-centric
Correct answer: b
6, the characteristics of the typical organizational structure in e-commerce environment is ()
I. Vertical organization
B, flexible organization
C, dependence
D, team organization
Correct answer: b
7. How many stages has the development of e-commerce gone through? ( )
I. The first stage
stage Ⅱ
C, the third stage
D, the fourth stage
Correct answer: C.
8. The development of Internet and the application of e-commerce have brought network economy and changed some classical economic theories. ( )
Correct answer:?
9. Outsourcing emphasizes high specialization, while crowdsourcing encourages public participation. ( )
Correct answer:?
10, Jinqiao, Golden Card, Golden Crown, Golden Tax, etc. Gold project? , strengthened the network infrastructure and effectively supported the development of e-commerce in China. ( )
Correct answer:?
Chapter II Testing
1, positioning is to answer the enterprise ()
I. Image
B, reputation
C. objectives and tasks
D. strategy
Correct answer: C.
2, the common indicators of e-commerce strategic evaluation does not include ()
A. Finance
B. Salary standard
C, system performance
D, effect
Correct answer: b
3. Amazon, () and others have successfully introduced Internet technology into the book sales industry.
A. Taobao.com
B.JD.COM
C.Dangdang.com
D, Jumeiyou products
Correct answer: C.
4. Which of the following websites () provide supplementary services?
A. Taobao.com
B.JD.COM
C. Tuniu
D, Dunhuang network
Correct answer: C.
5, the Internet has increased the value in the product/service value chain ()
Correct answer:?
6, the enterprise's e-commerce strategy implementation as long as you follow the industry benchmark. ( )
Correct answer: X.
7. Angel investment is based on business plan. ( )
Correct answer:?
Generally speaking, the larger the project scale, the shorter the business plan. ( )
Correct answer: X.
Chapter III Testing
1, the value of Alibaba is ()