As the theme of market research, the employment-related problems of college students are more practical than other directions, such as the employment survey of major majors in the school, what skills graduates need to master in the market, the salary range that graduates can get, and how the professional knowledge they have learned conforms to the actual market situation.

The role of market research

1, which is helpful to better absorb the advanced experience and latest technology at home and abroad, improve the production technology and management level of enterprises.

In today's world, science and technology are developing rapidly, and new inventions, creations, technologies and products are emerging one after another and changing with each passing day. The progress of this technology will naturally be reflected in the form of products in the commodity market.

Through market research, we can get timely information that helps us to understand the market economy trends and scientific and technological information, and provide enterprises with the latest market information and technical production information, so as to better learn and absorb the advanced experience and latest technology in the same industry.

Improve the production technology of enterprises, improve the technical level of personnel and improve the management level of enterprises, so as to improve product quality, accelerate the upgrading of products, enhance the competitiveness of products and enterprises, and ensure the survival and development of enterprises.

2. Provide decision-making basis for enterprise management departments and relevant responsible persons.

Only when any enterprise has a practical understanding of the market situation can it formulate a targeted marketing strategy and business development strategy.

When making decisions on some issues, such as product strategy, price strategy, distribution strategy, advertising and promotion strategy, enterprise management departments and relevant personnel usually need to know the situation and consider various issues, including: which market the products of this enterprise sell well and have development potential.

In which specific market is the expected saleable quantity; How to expand the sales of enterprise products; How to master the sales price of products; How to determine the product price can ensure that sales and profits can go up; How to organize product promotion, how much sales expenses will be, and so on.

These questions can only be answered through specific market research, and only the specific answers obtained through market research can be used as the basis for enterprise decision-making. Otherwise, blind and unrealistic decisions will be formed, and blindness often means failure and loss.

3. Enhance the competitiveness and viability of enterprises.

Due to the development of large-scale production and the progress of technical level in modern society, the competition in commodity market is becoming increasingly fierce. The market situation is constantly changing, and the reasons for market changes are nothing more than market factors such as products, prices, distribution, advertising and promotion, and market environment factors such as political, economic, cultural and geographical conditions.

These two factors are often interrelated, influencing each other and constantly changing. Therefore, in order to adapt to this change, enterprises can only know the changes of various market factors and market environment factors in time through extensive market research, so as to take targeted measures to deal with market competition by adjusting market factors such as price, product structure and advertising.

For enterprises, whether they can keep abreast of market changes and take timely and appropriate contingency measures is the key to their success.

Baidu Encyclopedia-Market Research