However, after more than ten years' efforts, the physical full keyboard mobile phone has become an antique of 2 1 century. The evolution of the mobile phone screen is like turning on the two-speed mode and quickly occupying the front of the mobile phone.
First, the physical keyboard is retired, and then the fingerprint is unlocked and merged. Later, the bangs hiding the front camera were shaved off and turned into water droplets or small holes.
The 10th Tianyi Intelligent Eco-industry Summit Forum was held, and the historical data of communication development in China in the past 40 years of reform and opening up-PHS/Vision China was exhibited.
The previous expansion is completed, but it is not enough. The mobile phone screen continues to overflow sideways, even hiding a larger territory through folding.
It seems that there are not so many tricks to play on the front of the mobile phone for the time being, but there are still many articles on the back of the mobile phone.
Every year, mobile phone manufacturers have to brush a wave of presence on the camera on the back of the mobile phone.
Why is the camera on the back of the phone so important?
Taking photos with mobile phones is becoming more and more important.
Just like the previous phone calls and text messages, turning on the camera of the mobile phone to take pictures has almost become our daily life.
Whenever you visit Weibo, Tik Tok, Aauto Quicker and Mile Mile, as long as you are on social platforms, you will see a lot of images created by individuals, such as selfies and vlog.
The latest report released by CNNIC shows that as of June 20021year, the number of short video users in China has reached 888 million, accounting for more than 87% of the total number of netizens.
In contemporary society, more and more elderly people are also using smart phones/vision china.
Turning over two photos and sending two short videos with an account anytime and anywhere has become the main way for many people to record their lives.
When novice parents want to record their baby's growth, a portable phone is the most convenient tool.
Unlike a bulky camera, it can shoot the moment when a baby laughs, cries or falls asleep anytime and anywhere.
Especially at night, unlike a curious baby who is restless during the day, a baby who is giggling or drooling in sleep is hard not to let his parents feel heartache. At this time, the beauty captured by the mobile phone is not only the cuteness of the baby, but also the warm moment between parents and children.
And when it was finally dead of night, the young couple had a little leisure and wanted to rest outdoors, so the mobile phone could take the most beautiful night view.
And an ordinary college student, if he doesn't grab the front row in class, the best way to take notes is to take pictures.
The scene where students used to bury themselves in writing and take notes has long since disappeared. Instead, it is a mobile phone and a shutter sound with a click as PPT turns pages.
After a class, the knowledge that can't be digested becomes dozens of new photos taken on the mobile phone.
On the way to class, I photographed the cherry blossoms that just bloomed on the roadside, the new dishes I ate in the canteen today, the people who were still exercising on the playground at night after class, and the roaring youth who called friends on bicycles.
The fleeting moment on campus can be treasured forever as long as you hold up your mobile phone and press the shutter.
Professional architects who used to rely on cameras also turned their attention to mobile phone photography. "Architecture is a container for capturing light," said Rogers, a British architect.
Light is one of the most important elements in taking pictures. Every outstanding architect is a magician who interprets light and shadow, and the night scene is always the most elusive.
When architecture students practice shooting ancient temples at night, they often need to change their positions and angles in order to take thousands of photos overnight. If you use a camera, not to mention the high cost, just carrying it with you is enough to drive young people crazy.
With a mobile phone, you can easily restore mystery and solemnity in dim light. Exotic architecture and scenery can also be included in the mobile phone.
For more ordinary people, the impulse to take pictures comes from every wonderful moment in life-the moment when you lie on the hillside behind the school and look at the stars embedded in the cloudless night sky; It is the moment when you and she walk in the ancient town with lanterns, and the warm yellow light and her smile complement each other; It is also the time to freeze the bright fireworks of that moment forever after calling friends to push a cup for a change on New Year's Eve. ....
Mobile phone photography, on the one hand, meets our needs of recording all kinds of "information" in life, on the other hand, it really stimulates our desire to record "feelings" in life.
The moment when people want to take good photos is often the moment when people want to seriously save their lives.
Mobile phones, more and more understand consumers.
In fact, the "competition" between several mobile phone brands and cameras has a long history.
How fast is the development of mobile phone cameras?
I used to envy someone holding a 5-megapixel or 8-megapixel mobile phone.
But now, it is hard to find such a low-pixel mobile phone on the street. When major brands really start to work hard on cameras, "clear shooting" and "high pixel" are not the only pursuits.
In addition to the soaring number of pixels, professional photography concepts such as optical correction, zoom and anti-shake are gradually closely related to mobile phones.
Have you noticed that the mobile phone camera seems to be more and more prominent, from one lens to multiple lenses, the division of labor of each lens is getting finer and finer.
We feel that the camera function of mobile phones is becoming more and more powerful, because mobile phone manufacturers have really spent a lot of money on cameras in recent years. In 20 18-20 19, the cost of mobile phone cameras increased by more than 50%.
Because consumers have demand, mobile phone manufacturers will invest a lot of energy.
For a long time, the imaging quality of mobile phones is not so good, and consumers have begun to find that even if the pixels are rolled up to a higher level, the photos taken can not withstand amplification, and the details and color reproduction are not done well.
Many brands simply relax their thinking and directly join hands with Hasselblad, Leica, Zeiss and other professional camera manufacturers to improve the imaging system of mobile phones.
After all, only by letting professionals do professional things can we quickly improve the quality of cameras and help consumers solve the problem of taking pictures in daily life.
In the cooperation between all mobile phone brands and optical giants, what has to be said is the cooperation between vivo and Zeiss. Vivo not only gained the experience of lens manufacturing from Zeiss, but also gained the bonus of Zeiss T* coating.
A good imaging system is not enough for you to have the best lens and sensor parameters. A photo or a video, if the timing and composition are perfect, it will be a pity if it is dazzling, purple and ghostly in the end.
These problems have also been easily overcome by our Zeiss mobile phone.
Zeiss lens is an artifact in the eyes of many photographers.
Grasping the pain points of mobile phone users is the driving force for the continuous evolution of mobile phone cameras.
The development of mobile phone cameras,
infinite
In fact, major manufacturers have been exploring how to take high-quality photos with mobile phones. Night view, portrait, macro, professional mode, filter, etc. They are all "stupid" to use, and they are all using the simplest presentation method to solve the problems that we may encounter in our daily life.
Only in every attempt and progress, new problems are bound to be discovered by users, and then noticed and fixed by brands, making our small camera more powerful and professional.
We need more and more images, so the image function has become the core competitive selling point of mobile phones. The competition on the image track is in full swing, and vivo is becoming the leader of this track.
Vivo, the second joint venture with Zeiss, released the flagship vivo X70 Pro+ with "real" images a few days ago after gaining insight into these needs and the desire for details. Having this mobile phone is equivalent to having four different professional shooting equipment, including night vision goggles, Zeiss lens, pan/tilt and professional sports camera.
With vivo X70Pro+, you can get a Zeiss lens /vivo official website by rounding.
Vivo is constantly committed to upgrading and optimizing the night scene image function. They set up a research and development team of more than 300 people. After 24 months of research and development, they finally launched the V 1 ISP chip. For specific image processing tasks, the chip has advantages in performance, delay and power consumption, and can complete data parallel processing.
With the blessing of vivo chip V 1, night shooting becomes easier and clearer. "Night vision" has been upgraded again. Vivo X70 Pro+ can highlight the preview status. If you want to maintain the artistic conception at night, you can manually adjust the desired exposure intensity, and you can see the same effect as the film before pressing the photo button.
Vivo self-developed chip V 1 makes the camera function of mobile phone more powerful.
Combined with X70 Pro+ brand-new outsole sensor, vivo saved the night video of "kneeling at once".
With the * * * function of the video display chip V 1, users can shoot brighter and clearer night videos in a dark environment.
Wonderful nightlife, such as taking photos at night, walking the dog, walking by the sea and so on, can be clearly recorded.
The combination of vivoX70 Pro+ and Zeiss keeps the details of the object as much as possible, and the night scene can be easily photographed.
This time, Zeiss's second strong assist also made the night scene of vivo more effective.
"Not all Zeiss lenses have T* coating." This T* (transmission layer) coating, which was once applied to military sights to eliminate reflection and avoid being discovered by the enemy, has been generously applied to all series of vivo X70.
As a "stray light killer", Zeiss T* coating can not only reduce the reflectivity, but also enhance the visible light transmittance, improve the image quality, accurately restore the color of the object, and avoid the negative effects such as ghost and stray light.
With the available hardware and vivo's powerful algorithm for night scenes, the night scenes you take will never have the "hazy feeling" that the lens has not rubbed, and the white light and spots caused by strong light can be eliminated.
Of course, vivo has not ignored the upgrade of portraits. The X70 series12 megapixel portrait main lens adopts the newly upgraded IMX663 sensor, and retains the golden focal length of portrait shooting, and imitates the four exclusive portrait styles of Zeiss on the mobile phone, so that portraits taken during the day or at night will be more realistic and natural.
This also provides space for Zeiss to further play its role.
I didn't expect to put a professional Zeiss camera in my pocket one day. For friends who like to shoot short videos with their mobile phones, vivo X70 Pro+ also has a brand-new anti-shake technology, "360 horizon anti-shake".
No matter how the mobile phone rotates, the horizon in the picture will not change with the change of the angle of the mobile phone, but always stays on the horizontal line.
The blessing of the "360 horizon anti-shake" function makes sports and photos no longer mutually exclusive /vivo official website
If you like to play extreme sports and shoot creative videos, then this function is definitely more practical and valuable than spending money on a sports camera.
Optimize night scenes, upgrade portraits, and benchmark professional sports cameras ... The amazing achievements created by the combination of vivo X70 series and Zeiss were unimaginable in the past.
But why imagine that in the image age, we have long been inseparable from the mobile phone camera, and mobile phone shooting will enable everyone to realize real freedom of taking pictures in the infinite evolutionary space.
The advanced technology contained in this camera brings innovation every time it lands, which not only makes the world in front of us clearer and more colorful, but also makes more lives thousands of miles away faithfully recorded and presented wonderfully.
Vivo is using image technology to give everyone the super power as a creator.