The core of this series of products lies in the combination of athletes and technology-Michael Jordan, the most dazzling superstar in basketball history, and the basketball shoes that accompanied the superstar through a brilliant career, which showed his unremitting pursuit of function, innovation and achievement.
Series review:
1. Air Jordan I:1984-1985 (1985 March)-Tracing back to the source. A legendary brand was born. It is not only a shoe product with excellent functions, but also a cultural symbol.
At that time, it was a revolutionary product, which was once banned by the NBA for violating its "dress code". Michael went his own way and still appeared on the court wearing it, and was fined as much as $5,000 per game.
At the same time, Michael Jordan made his mark in league and international competitions, made a wonderful appearance in the first All-Star Game, won the reputation of newcomer of the year, and was dubbed "the incarnation of God-Michael Jordan" by legendary Boston Celtics star larry bird.
Second, Air Jordan II:1986-1987 (1986165438+1October) -86 -87 was a breakthrough year for Jordan, and his scoring record began to rise linearly. On the All-Star weekend, Michael won his first dunk championship and his first scoring champion.
Average 37. 1 minute, becoming the first NBA player to score 3,000 points in the whole season after wilt chamberlain. Accompanying his brilliant achievements is a pair of embossed leather sneakers made by Italian shoemakers.
Three. Three generations of air Jordan:1987-1988 (1988 February)-Through breakthrough innovation and perfect appearance, Tink hatfield presented his first pair of sports shoes to everyone. This shoe exposes Nike Air and decorative synthetic leather folds.
Another iconic design element is the introduction of the classic "Flying Man" logo. In this season, Spike Lee's Mars Blackmon first appeared in Nike's TV advertisement, attracting many followers.
Jordan also caused a sensation because of his first NBA MVP, defensive player of the year and another dunk title. In an interview with SLAM magazine, Jordan called AJ ⅲ one of his favorite items. According to the audience's vote of ESPN TV in 2005, this shoe was rated as the greatest sports shoe in history.
The above contents refer to Baidu Encyclopedia-Flying Jordan.