Corporate culture is an essential management theory for the development of modern enterprises, and corporate culture construction is the management goal of many enterprises at present. This paper analyzes the role of corporate culture in enterprise development and its compensation for the smooth progress of enterprise management, and obtains the importance of corporate culture in enterprise management.

Keywords: corporate culture, corporate management

Corporate culture is an enterprise management theory with the goal of forming the best management mechanism, taking people-oriented management as the main body, taking enterprise spiritual knowledge as the core and based on group behavior. Therefore, in order to do a good job in enterprise management, enterprises must build enterprise culture, guide enterprise management with advanced enterprise culture, and make enterprises realize the goal of maximizing economic benefits. It can be seen that corporate culture has a certain importance in enterprise management, and the author will make a concrete analysis of its importance below.

First of all, corporate culture is conducive to the development of enterprises.

In the past planned economy era, enterprises were vassals of the government, and the management of enterprises mainly depended on the orders or direct actions of the government. However, with the advent of the market economy era and the rapid development of the market economy, the government gradually introduced enterprise management and formed a new management theory, namely enterprise culture. At present, the traditional management theory can no longer meet the needs of economic development, and the rising corporate culture has become the core and soul of enterprise management. Corporate culture plays a huge role in the development of enterprises. The author summarizes as follows:

(A) conducive to shaping a good corporate image

With the rapid development of market economy and the gradual globalization of economy, the competition among enterprises is becoming more and more fierce. At present, the competition of enterprises is not only the competition of human resources and product quality, but also the competition of enterprise image and reputation. Corporate image embodies the business philosophy of the enterprise and the mental outlook of employees. The external image that a competitive enterprise should have includes the external appearance, internal environment and facilities of the company.

Due to the different business philosophy and actual situation of each enterprise, there are some differences in corporate image, but the fundamental reason is the difference in corporate culture construction. Building corporate culture is not only conducive to shaping the good image of the enterprise, enhancing the market competitiveness of the enterprise to a certain extent, but also stimulating the pride of employees, making them feel a sense of belonging, working harder and greatly promoting the development of the enterprise.

(B) conducive to the construction of human resources team

The basic beliefs of enterprises are determined by corporate culture, which can guide enterprises to establish correct values, make employees consciously abide by moral norms and form a good mental outlook. Therefore, as the guiding ideology of enterprise management, corporate culture is the decisive factor to improve the cohesion and comprehensive quality of human resources.

For an enterprise, the ultimate goal of its operation and management is to maximize profits, and all enterprises under the condition of market economy take the maximization of economic benefits as their operating principle and goal. The benefit and profit of an enterprise actually depend on the working ability and efficiency of employees and the surplus value they can create. Building corporate culture can build a spiritual paradise for employees. Under the leadership of this entrepreneurial spirit, employees will reach a consistent development goal with the enterprise, so that the relationship between employees and the enterprise will be closer and employees will be honored. The idea of losing everything. In this way, under the guidance of a corporate culture and spirit, an excellent human resources team will be formed. They have a strong team spirit, love their jobs and have a strong sense of mission and responsibility. They actively improve their professional and technical level and comprehensive quality, innovate independently, and strive for the sustained and stable development of enterprises.

(C) conducive to the formation of a people-oriented culture

Modern society advocates "people-oriented". As a modern enterprise, its enterprise management advocates humanized management under the guidance of enterprise culture. By paying more attention to the personal aspects of employees, enterprises can further promote their active work and enhance their independent innovation ability.

The humanized management concept of corporate culture promotes the formation and development of humanistic culture and makes employees feel that the company is home. Business leaders care about every employee and all aspects of their lives, thus establishing a stable and solid relationship between the enterprise and employees, and employees will repay the enterprise with harder work behavior and actual performance. Employees also help each other and live in harmony, which not only strengthens team spirit and enterprise cohesion, but also creates a harmonious working environment, which correspondingly improves work enthusiasm and efficiency.

Take "Haier" Group in China as an example. While learning the essence of Japanese and western corporate culture, it has created the classic "Haier brand" and "Haier culture" of China corporate culture according to its own national conditions and the characteristics of this enterprise. Haier culture has promoted the institutionalization, proceduralization, standardization and humanization of Haier's enterprise management, enhanced Haier's competitive strength through corporate image building and people-oriented management, and made Haier famous at home and abroad, going abroad and going to the world.

(D) conducive to enterprise innovation

The survival and development of modern enterprises are inseparable from innovation, which needs to inject vitality and fresh vitality into enterprises. At present, science and technology are changing with each passing day, the market economy environment is changing rapidly, and the competition among enterprises is becoming increasingly fierce. Under this constantly changing condition, enterprises can only survive and develop healthily and occupy a certain dominant position in enterprise competition if they adapt to the development and innovation of management mechanism and management concept.

Enterprise innovation needs employees to complete, and employees must give full play to the main role. However, rigid rules and regulations and reward and punishment rules can only arouse employees' dissatisfaction, and cannot fundamentally make employees voluntarily carry out innovative work. Therefore, the ideological guidance of corporate culture is needed. The leading role of enterprise culture in enterprise innovation is irreplaceable by any other system with clear provisions. The innovative consciousness and ability of employees are the foundation of enterprise innovation, and the formation of innovative consciousness cannot be separated from the guidance of enterprise culture. Corporate culture can stimulate employees' enthusiasm for innovation and sense of competition, so that they can actively learn advanced knowledge and culture and keep up with the forefront of science and technology, thus making independent innovation and creating greater economic benefits for enterprises.

Second, corporate culture is conducive to corporate management.

Through the above analysis, we can know that the humanistic management thought of corporate culture emphasizes the main role of people, highlights the main position of people in management, and touches the "spirit and soul" of corporate management, namely corporate values, beliefs and purposes, social responsibility, team spirit and group consciousness. Focusing on the two major tasks of enterprise reform and development, the task of enterprise culture is to guide employees to gradually change their concepts, establish market concepts, competition concepts and benefit concepts, and realize a win-win situation for enterprise culture construction and enterprise management.

(A) the same goal

Enterprise management aims at the long-term survival and sustainable development of enterprises, and aims at improving the social and economic benefits of enterprises. The goal of corporate culture construction is the same, and the construction of corporate culture also serves the better production and operation of enterprises. Corporate culture is only another means to achieve the goal of maximizing the economic benefits of enterprises.

(B) corporate culture to ensure the smooth progress of enterprise management

Under the same goal as enterprise management, enterprise culture guides employees to establish correct concepts and form a strong sense of responsibility, thus stimulating employees' enthusiasm and sense of mission, enabling employees to actively participate in their work, greatly overcoming the possible dissatisfaction and ideological resistance of employees in traditional enterprise management and ensuring the smooth progress of enterprise management.

(C) corporate culture to guide the direction of enterprise management

Corporate culture has a certain guiding role. Ideas determine the way out, enterprises need to develop, and ideas are the guide. Enterprises should adhere to the direction of modern enterprise system with clear property rights, clear responsibilities, separation of government from enterprises and scientific management. They should make full use of the guiding role of corporate culture, follow the laws of market economy, and finally achieve their goals and fulfill their responsibilities to the country, society and employees.

For example, in just 20 years after the war, Japan jumped from a backward country to an economic power. The course of its enterprise management modernization is shorter than that of the west, and its achievements are also great. The main reason is that it not only attaches importance to its own cultural tradition, but also attaches importance to the introduction and absorption of western modern management techniques and methods, and combines modern management with traditional culture to form a unique enterprise management model, highlighting the people-oriented enterprise management concept. Attach importance to the construction of enterprise spirit condensed by the highest goal, business philosophy, values and ethics of the enterprise, and advocate the group consciousness of * * * survival, * * glory and * * knowledge. It is these corporate cultures that promote the continuous innovation of management and create enduring and world-renowned large enterprises such as Honda, Panasonic and Sony.

Third, enterprise culture can make up for enterprise management.

In today's market economy society, economic benefits determine the fate of enterprises, and enterprises create economic benefits through enterprise management. Driven by the economic benefits of enterprises, enterprises will inevitably improve labor productivity and management level, and culture, as a great force affecting the progress of mankind and the whole society, will inevitably have a noticeable impact on enterprise management. Dale Carnegie, a famous American entrepreneur, believes that under certain social production conditions, people plan, execute and control the management object and the elements of its movement process according to certain principles, procedures and methods in order to achieve the expected purpose, which is management. Enterprise management is a practical activity carried out by means of planning, organizing, directing, controlling and encouraging according to certain production and operation purposes. Thus, enterprise culture construction and enterprise management have the dialectical relationship of mutual tolerance, mutual promotion, mutual win-win, mutual supplement and mutual perfection.

At present, the world outlook and values of enterprises and employees change with the transition from planned economy era to market economy era. The management function of an enterprise is influenced by the market, people's ideology and enterprise reality, so it is impossible to play all the functions of imagination and theory. Enterprise culture can make up for the deficiency of enterprise management function and supplement and improve it. In order to achieve business goals and long-term development, enterprises must understand the problems existing in enterprise management in time and solve these contradictions in time. In some specific cases, the company system, hard orders and regulations will fail or the effect is not obvious, which requires the supplement of corporate culture. Through the coordination of enterprise culture to supplement the management objectives that enterprise management can not achieve, we can maintain harmony and unity between internal leaders and employees.

Employees are the main body of enterprise production and operation, and the main management object of enterprise management is employees, because employees are the basis of improving enterprise competitiveness and realizing the goal of maximizing enterprise economic benefits. Therefore, enterprises should do a good job in management, which in turn needs the help of corporate culture. Corporate culture construction can promote the communication between employees and leaders and motivate employees to work hard. Only when employees give full play to their main role and have strong enthusiasm for work can they give full play to their autonomy and creativity and bring greater economic benefits to the enterprise.

Four. conclusion

To sum up, corporate culture is very important in enterprise management. Enterprise management is the necessary way and method to maximize the economic and social benefits of enterprises. Enterprise culture is the guiding ideology and theoretical basis of enterprise management, the guarantee for the smooth progress of enterprise management, and the supplement to the defects in enterprise management. Under the condition of market economy, the competition among enterprises is inseparable from the competition of corporate culture. Different from enterprise management, enterprise culture can directly see the economic effect, but it determines the direction of enterprise management and whether the enterprise can survive and develop for a long time.

Enterprise management can not be separated from the guidance and supplement of enterprise culture. Only by building enterprise culture and taking it as management theory and guiding ideology can enterprise management fully and effectively play its management role, make employees work hard in unity and independence, take the realization of enterprise management goals as their own responsibility, and make enterprises invincible in the modern fierce competition environment.

References:

Cold ice. On the role of enterprise culture in enterprise management [J]. Guild Forum. Issue 4, 2006

[2] Li Xiumei. On the urgency and importance of enterprise culture construction [J]. Management. Issue 8, 2008

[3] Wang Shugui. Strengthening the construction of enterprise culture and promoting the healthy development of enterprises. Contemporary Managers.21,2006

I hope it helps you.