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How do entrepreneurs deal with entrepreneurial risks?
The risk of market transformation can only be met by changing one's own products; Facing the risk of technological renewal, we need to innovate constantly; Moral hazard needs system to control; The risk of competitors needs brand power and innovation to reverse.

Extended data:

Risk and prevention of college students' entrepreneurship;

The risks of college students' entrepreneurship mainly include the following aspects:

Risk 1: market research must be done before project selection. Generally speaking, the financial strength of college entrepreneurs is weak, so it is more appropriate to start with small funds and choose projects with low staffing requirements. If there is a lack of pre-market research, making a decision based on interest, imagination and whim will definitely hit a wall.

Risk 2: Capital Risk Whether there is enough capital for starting a business is the first problem that entrepreneurs encounter. After the establishment of an enterprise, we must consider whether there are enough funds to support daily operations. For start-ups, if they can't make ends meet for several months or the cash flow of enterprises is interrupted for other reasons, it will bring great threats to enterprises. A considerable number of enterprises will seriously affect their business expansion due to lack of funds in the early days of their establishment, and even miss business opportunities and have to close down. In addition, if there is no broad financing channel, the business plan can only be empty talk. In addition to traditional ways such as bank loans, self-financing and private lending, we can also make full use of financing channels such as venture capital and venture capital.

Risk 3: Managing Risk Although some college entrepreneurs have outstanding skills, their abilities in financial management, marketing, communication and management are generally insufficient. If college entrepreneurs want to succeed in starting a business, they must attach importance to both technology and management. They can start from partnership, family business or virtual shop to exercise their entrepreneurial ability, or they can hire professional managers to take charge of the daily operation of the enterprise. Entrepreneurship failure is basically caused by management problems, including: arbitrary decision-making, unreasonable information, unclear thinking, suffering from loss, improper employment, ignoring innovation, quick success, blindly following the trend, weak will and so on. In particular, college students lack knowledge, experience, financial strength and psychological quality, which will increase the risks in business.

Risk 4: Competitive risk Finding the blue ocean is a good start for entrepreneurship, but not all start-ups can find the blue ocean. What's more, the blue ocean is only temporary and competition is inevitable. How to face the competition is something that every enterprise should consider at any time, especially for new ventures. If the industry chosen by entrepreneurs is a highly competitive field, it is very likely that they will be strongly rejected by their peers at the beginning of their business. Some large enterprises often sell at low prices in order to annex or crush small enterprises. For large enterprises, because of economies of scale or strong strength, short-term price reduction will not cause fatal harm to them, but it may mean the danger of complete destruction to start-ups Therefore, we need to consider how to deal with the brutal competition from peers.

Risk 5: the risk of lack of core competitiveness For entrepreneurs with long-term development goals, their goal is to continuously develop and expand their enterprises. Therefore, whether an enterprise has its own core competitiveness is the most important risk. An enterprise that conquers the world by relying on other people's products or markets will never grow into an excellent enterprise. Core competitiveness may not be the most important issue at the beginning of starting a business, but it is the most important issue to seek long-term development. Enterprises without core competitiveness will eventually be eliminated.